gigaom media kit

Founded in 2006, Gigaom is the leading global voice on emerging technologies. Gigaom’s editorial, research coverage and live events humanize technology and provide deep insight on disruptive companies, people and trends.

Gigaom differentiators

Channels and writers

Audience demographics

Online rate card

Creative specs

Gigaom Events

Event sponsorships

Gigaom Research

TABLE OF CONTENTS

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Gigaom’s editorial coverage, events and research services provide distinct offerings, but when held up against the competition, they all intersect with the following differentiators. Editorial integrity

We provide solid, credible, thoughtful reporting. We maintain the journalistic

values of accuracy and fairness while providing timely analysis and perspective.

Seeing around the corner

We are ahead of the trends, navigating emerging technology and showing you who is doing it right.

Useful analysis

We provide a framework and a context to simplify the complex.

A consumers-first point of view

We always ask, “Is this good for the consumer?”

Multiplatform

We are a media company with proprietary editorial, research and events channels.

What makes Gigaom stand out among its competitors?

Derrick HarrisStacey Higginbotham

Katie Fehrenbacher

Om Malik Founder

Kevin C. Tofel

Janko RoettgersMathew IngramTom KrazitBarb DarrowKevin Fitchard

Senior writers

CHANNELS AND WRITERS

Gigaom channels

Cloud Social & WebScience & EnergyData MobileMedia

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Gigaom humanizes the impact of technology.

Purchase intent next 6 months

Annual technology budget

Job titles

Company size

AUDIENCE DEMOGRAPHICS

C-level titles 37%

VP / Director 38%

IT staff 20%

Over $5M 16%

$1M–$5M 12%

Up to $1M 72%

Role in IT purchaseIT decision makers 53%

Influencer / makes recommendations 24%

5,000–50,000+ 19%

1,000–4,999 10%

100–1,000 16%

1–99 50%

Audience highlights90% visit Gigaom 1-5 times per week

75% are director level and above

52% tablet usage 14+ hours weekly

29% are from companies 1,000+ employee size

Mobile solutions 59%

Application software 57%

Cloud services 48%

Storage 47%

Security 43%

Server infrastructure 40%

Data analytics 37%

Data provided by comScore reader survey, April 2014.

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Our community of 6.5 million monthly unique readers consists of investors, entrepreneurs, decision makers and rising leaders in technology.

AUDIENCE DEMOGRAPHICS

Word cloud provided by comScore in April 2014 reader survey.

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What do our readers think about us?

2015 RATE CARD

Gigaom–ROS $35 CPM

Homepage channel $45 CPM

Data channel $45 CPM

Cloud channel $45 CPM

Mobile channel $45 CPM

Media channel $35 CPM

Science & Energy $35 CPM

Social & Web $35 CPM

Gigaom homepage channel (1M+ impressions per week)

$22K per week

Mobile channel (500K+ impressions per week)

$15K per week

Cloud channel (165K+ impressions per week)

$8K per week

All other channels (225–350K impressions per week)

$5–$20K per week

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Why advertise on Gigaom? For advertisers, Gigaom delivers an interactive audience of over 6.5 million monthly unique visitors who are engaged in a different way — across valuable niche segments including tech news, mobile and gadgets, cloud, the internet of things, video and digital media, cleantech, broadband, and big data. Our tech-savvy, socially connected readers feel represented, valued and open to what’s presented to them, whether it’s news content or a great promotional idea from an advertiser. Pricing discounts and special packages (can be/will be) offered to clients based on total campaign spend. Let us work with you to create a variety of cross-platform recommendations to maximize your marketing message and reach our engaged readers.

Awareness and branding Rates dependent on campaign duration, budget and targeting. 300x250, 300x600 and 970x250 ad units available.

High impact EXCLUSIVE 1-WEEK CHANNEL TAKEOVER

Includes 100 percent SOV, and 2 weekly sponsored posts.

2013 RATE CARD

Sponsored postsWe will publish your 250-word or 800-word, custom-written post on Gigaom.com and share it on the Gigaom Twitter handle.

(Client written; may include a video or image)

$3,000 250-word sponsored post $5,000 800-word sponsored post

Newsletter ads

GIGAOM DAILY NEWSLETTER

58,000+ subscribers

All are available for sponsorship at the 300x250 ad unit.

PodcastsGigaom weekly podcasts are available for sponsorship. They include a 15- to 25-second commercial spot announcing the podcast is brought to you by <sponsor name>, with a special client message included. (Averaging 5K–10K plays per episode) $1,000 per podcast sponsorship

Online advertising

Infographics We utilize your proprietary data sets to create visually creative and powerful infographics to tell your brand story and promote this message to our readers. Includes custom design, creative services and online promotions.

$10,000

2015 RATE CARD

$2,000 weekly sponsorship rate

Read about our sponsored post policy here.

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Mobile targeted campaigns: Flipboard Monthly campaigns available on a CPM buy via Flipboard for mobile (smartphone and tablet) targeted high-impact, engaging campaigns.

FLIPBOARD

Over 1.5M monthly readers $55 CPM

https://gigaom2.files.wordpress.com/2015/01/sponsored-post-policy-2015.pdf

Standard, flash and rich media creativesFORMATS ACCEPTED

GIF, JPEG, PNG, SWF (flash) and third-party rich media tags (Javascript, iframe)Creative assets required 3 business days prior. For all 3rd party tags, these ads must be served through secure pages which use SSL.

CREATIVE REQUIREMENTS

Creative size 300x250 300x600 970x250

Max file size 40K 40K 50K

Subsequent max polite file load size 100K 100K 100K

Expandable 600x250 (user initiated from right to left)

n/a n/a

Max video and frame rate 30 sec, 24 fps 30 sec, 24 fps 30sec, 24 fps

Max animation length (flash) 15 sec 15 sec 30 sec

Audio User-initiated User-initiated

Flipboard creativeFORMATS ACCEPTED

JPEG format, up to 4 variations of creative. We accept up to three click-through URLs, one for each device Creative assets required 3 business days prior.

Device iPad iPad iPhone iPhone 5 Android Android

Ad size 768x1024 Portrait

1024x768 Landscape

640x920 640x1096 740x1200 1340x760

Max file size 250K 250K 250K 250K 250K 250K

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Demographics

March 18–19, 2015 New York Audience: 1,000+

November 9–10, 2015 San Francisco Audience: 1000+

June 17–18, 2015 San Francisco Audience: 1,200+

INDUSTRY-LEADING EVENTS

Attendees Over 65 percent C-level, VP, Director

Attendance 1,000+ (2-day event)

Press 50–75 top press per conference

Pricing Sponsorships $5K–$85K

September 22–23, 2015 San Francisco Audience: 700+

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Gigaom Events Gigaom Events bring the brightest minds in emerging technologies to the stage. Each event combines a narrow and deep focus with strong editorial content and face time with technology disruptors to give attendees the tools they need to capitalize on emerging trends. A direct extension of the Gigaom editorial, our attendees are on the leading or bleeding edge of technology. Gigaom Events give attendees the knowledge and connections they need to define the future of their business.

Headline sponsorship: $85,000• Private VIP dinner for up to 30 guests hosted by

company and Gigaom

• 40-minute sponsored workshop

• 5-minute video interview archived on event website

• 30-second video commercial (audio optional)

• Logo on event email campaigns

• Logo on event website

• Logo on event signage

• Direct URL link to company’s webpage from logo listed on event website

• 12’ x 5’ exhibit table space (table, table linen, two chairs, internet, power)

• 12 event tickets (inclusive of exhibitor table staff, no additional passes will be provided)

• 25% off discount code for additional event tickets (unlimited)

• Attendee list distributed two weeks prior to event (name, job title, company ONLY)

• Media list distributed two weeks prior to event (name, job title, company ONLY)

• Optional: 4 invites to privately sponsored VIP reception (ONLY applicable if a VIP reception is scheduled)

2015 EVENT-SPONSORSHIP PACKAGES

Product-showcase sponsorship: $85,000• 40-minute sponsored workshop

• Exclusive rights to the UCSF Mission Bay Fisher Café for the event

• Opportunity to provide company-branded promotional items and signage

• Logo on product showcase sign

• Four 6’ x 5’ exhibit tables (table, linen, 2 chairs, internet, power)








• 25% off discount code for any additional tickets (unlimited)

• Attendee list provided two weeks prior to event (name, job title, company ONLY)


• Optional: 3 invites to privately sponsored VIP reception night before the event (ONLY applicable if a VIP reception is scheduled)

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Showtime sponsorship: $15,000• 5-minute video interview archived on event website





• 6’ x 5’ exhibit table space (table, table linen, 2 chairs, internet, power)

• 3 event tickets (includes exhibitor table staff, no additional passes will be provided)




• Optional: 1 invite to privately sponsored VIP reception (ONLY applicable if a VIP reception is scheduled)


Primetime Plus sponsorship: $30,000• 40-minute sponsored workshop












• Optional: 2 invites to privately sponsored VIP reception (ONLY applicable if a VIP reception is scheduled)

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Opening or closing night cocktail sponsorship: $25,000• 90-minute cocktail reception on site at event (food

and beverage included)

• 2-minute announcement onstage during closing remarks with the emcee, to welcome attendees to reception



• Logo on event signage (listed as Primetime)

• Logo on cocktail reception sign


• 4 event tickets




VIP cocktail party sponsorship: $40,000• Exclusive sponsorship, night before the event

(approximately 5:30–8:30pm / 3 hours)

• 3–4 minute announcement at cocktail party

• Select specialty cocktail and opportunity to provide branded promotional items

• Logo on cocktail reception sign

• 6’ x 5’ exhibit table at cocktail party



• 6 event tickets

• 8 tickets to the VIP cocktail party









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Wi-Fi sponsorship: $7,000• Logo on event website (listed at Primetime)

• Company logo within the Livestream player – for all remote viewers to see when logging in & watching





• Includes 250K impressions on Gigaom.com to run the week of the conference




Lunch or break sponsorship: $10,000• Logo on event signage (listed as Showtime)

• 3 event tickets


• Signage on food and beverage buffets with compny logo





*Custom event packages available upon request

Livestream sponsorship: $20,000• Logo on event website (listed at Primetime)

• Company logo within the Livestream player – for all remote viewers to see when logging in & watching








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6 coverage areas, with over 200 analysts

Cloud

Mobile

Social

Cleantech

Consumer

Data

Buyer’s Lens

Gigaom Research is the industry leader in emerging technology research.

RESEARCH OVERVIEW

Superior research based on real-time community input

Our proprietary research methodology determines what’s important to cover. We constantly monitor reader metrics and the digital conversations inside our 6.5-million member Gigaom community.

The information you need at a fraction of the cost

We provide a unique, collaborative research access model that enables each and every employee in your company to gain access to Gigaom Research content as well as a range of other services, from webinars to underwritten research.

Events

Research

Gigaom.com

Other firms $20–30K

Gigaom $10K

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Research servicesANALYST WEBINARS

Work with Gigaom Research analysts and producers to develop a topic, agenda and other details. Gigaom Research manages all the logistics, ranging from promotion to live-event management. We also produce sales leads from registration.

STRATEGIC ADVISORY SERVICES

Gigaom Research analysts are available for private, strategic advisory engagements and custom needs such as product planning, marketing strategy and sales enablement.

SPEAKING ENGAGEMENTS

Gigaom Research analysts are available to speak at industry conferences, webinars, public marketing or sales meetings. In these engagements, the analyst may present Gigaom Research and industry observations and may interact with the audience, depending on your needs.

UNDERWRITTEN RESEARCH

Gigaom Research offers custom research to help you further establish thought leadership in your area of focus. These reports draw from our published research and may include original insight and/or data, depending on your needs.

RESEARCH OVERVIEW

Annual research subscription includes:• Access to all Gigaom Research syndicated research

• Analyst access — 4 analyst inquiries or briefings per year

• Access to unique analyst booking engine, Analyst Connect

• 2 event tickets

• Dedicated in-house account manager

Webinars2 webinars available weekly for client sponsorship

PRODUCTION

• Fully hosted by Gigaom

• We provide end-to-end production management

CONTENT

• 2 Gigaom Research analysts and your CEO

• Professional moderator

• Research slides from Gigaom Research

MARKETING AND PROMOTION ( IF SELECTED)

• Advertised on Gigaom.com and Gigaom Research

• Social media blast through Twitter and Facebook

• Custom event registration landing page

Testimonials “One of the things I like about Gigaom is not only do you get the strategic insight of what’s going on today and what’s going on in the future, but the analysts also provide practical insight on how you can take that strategy and apply it in your day to day.”

– Tom Lassandro, Director of Marketing Programs, Telx

“The research that was being done by Gigaom Research takes a very customer-centric approach, but also thinks about the new disruptors and some of the new market trends that are creating new pain points in the marketplace.”

– Jennifer Lin, Senior Director of Product Management, Juniper Networks

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RESEARCH OVERVIEW

DAVID CARD,

VICE PRESIDENT, GIGAOM RESEARCH

David Card has been following the intersection of technology, media, and consumer behavior 20+ years at Gigaom Research, Jupiter

Research, IDC and Forrester. At Jupiter, Card headed up digital media and marketing research, and acted as VP, research development. At Forrester he worked with marketing leaders to refine their interactive strategies, and at IDC he was lead Microsoft and consumer Internet analyst. Aside from Gigaom events, and Forrester and Jupiter Forums, Card has spoken at major industry events such as E3, the Newspaper Association of America’s new media conference, the PBS/NPR new media forum, Texas University’s Online Journalism Symposium, Digital Music Forum East, Digital Hollywood, the Inverge conference, and Software Marketing Perspectives.

KEN ANDERSEN,

VICE PRESIDENT, RESEARCH

Ken is the Vice President of Research at Gigaom. He has spent nearly 20 years building and running high tech media, events

and research businesses. He was the founding editor of VentureWire, one of the first digital newsletters to cover startups and venture capital. After Dow Jones acquired VentureWire, Ken helped build a new information services business there that also included Private Equity Analyst and VentureSource. Ken also served as Managing Director of Dow Jones Events, running some of the top venture capital and private equity events in North America.

ASHAR BAIG,

ANALYST

Ashar Baig is an analyst for Gigaom Research. He is focused on Cloud Computing, Storage & Server Virtualization, Storage (hardware,

software, filesystems, I/O, etc.), Data Protection (Data Backup, Disaster Recovery, & Business Continuity), VDI, Security, Archiving, Public & Private Cloud Storage, High Performance Computing (HPC), & Managed Service Providers (MSPs). Ashar has over 18 years of high-tech industry experience with senior roles at Taneja Group, Asigra, Artisan Infrastructure, Camouflage Software, IBM, Telcus, HP, Siemens and Intel.

ANDREW BRUST,

RESEARCH DIRECTOR

Andrew Brust is Research Director for Big Data and Analytics at Gigaom Research. Andrew has over 25 years of technology industry

experience, having worked as a developer, consultant and tech entrepreneur over that span of time. Andrew began working with ISAM databases in the 80s, client/server databases in the early 90s and Business Intelligence technology in the late 90s. He covered Big Data for ZDNet from 2012 until 2015 and has been writing for technology publications and speaking at tech conferences for the last 20 years.

CORMAC FOSTER,

RESEARCH DIRECTOR

Cormac Foster is a Research Director at Gigaom Research covering Mobile Technologies and Enterprise Operations. He has spent nearly

20 years in enterprise technology as a QA manager, product manager, industry analyst, and writer. As an Analyst at Jupiter Research, he covered content management, security, and enterprise operations. As a consultant, he has worked with a number of enterprise technology providers, including Dell, Research in Motion, Borland, Trend Micro, and Avocent. He has spoken at a number of industry events, appeared on CNN and ABC News, and has written for CNET, ReadWrite, and several other technology publications.

CAROLINE MCCRORY,

SENIOR DIRECTOR OF PRODUCT

DEVELOPMENT

Caroline is Senior Director of Product Development at Gigaom Research. She is

a veteran in the tech industry and has led many projects focused on strategy and business transformation for Fortune 500 companies using technologies such as cloud computing. Caroline has a background in network and security engineering, enterprise operations and data center outsourcing and has served at companies such as ServiceMesh, VMware, Cisco, EMC, Siemens, CSC, the BBC and Motorola. Most recently, Caroline was Head of Product at Piston Cloud Computing, an enterprise OpenStack software company. Caroline enjoys cycling, racing cars, reading comics, cooking and listening to all types of music, especially EDM.

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CONTACT US

SALES

Online Sponsorship: Alison Rubino: (+1) 415-517-5427

[email protected]

Event Sponsorship: Mike Sly: (+1) 415-235-0358

[email protected]

Corporate Sales: Asanka de Mel: (+1) 512-627-1764

[email protected]

GIGAOM PRESS, SPOKESPEOPLE & SPEAKERS

[email protected]

SYNDICATION AND PARTNERSHIPS

[email protected]

OFFICE ADDRESSES

Gigaom West

612 Howard Street

2nd Floor

San Francisco, CA 94105

Gigaom East

215 Park Avenue South

Suite 1704

New York, NY 10003

Contact us for more info.

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