Building the Internet of Things - Challenges and Opportunities

Gigaom Mobilize 2013

Chad Jones

Vice President, Product Strategy

@XivelyIoT, @CloudJones

Largest Technology Market Ever

“1 Trillion devices by

2025”

“…will surpass the

mobile phone market…”

“Market impact $4.5

Trillion by 2020”

“25 billion devices by

2020…”

WHAT DID HE SAY?!

The Internet of Things is IRRELEVANT!

Goodnight and Good Luck!

What I MEAN is…

Simply connecting things on the

Internet is not enough

M2M has been here for years, what’s different?

• Power to the people through the revolution of the cheap

• Create experiences with broad market appeal

• Unfettered product interconnection without coding (network effect)

Internet Connected Things

On / Off

Internet

200 Duty Cycles

Spark Plugs: 700d

The Internet Connected Snow Thrower

Internet Connected Things

On / Off

Internet

200 Duty Cycles

Spark Plugs: 700d

The Internet Connected Snow Thrower

Connected Experiences

Order Parts

Spark Plugs Misfiring

Order Service

Storm Alert!

Clean

Safe

Driveways

During

Winter

Evolution of the Connected World

Flow Rate Pressure Location Use/Control

Full/Empty Open/Closed On/Off Hot/Cold

Example IoT Primitives

Evolution Example: Heating Oil

• User must check oil and order

or

• Scheduled company dispatches

• Unpredictable results

• Inefficient and difficult to optimize

• Oil futures buying is best guess

Evolution Example: Connected Oil Tank

• Full/empty detection

• Flow rate monitoring

• Internet data capture

Evolution Example: Connected Oil Tank

• Centralized monitoring

• Consumption analytics

• Predictive delivery patterning

Co

pyr

igh

t ©

Lo

gMeI

n

Evolution Example: Optimized Business

• Optimized supply chain

• Ensure oil availability

• Improved customer experience

• Reduced costs and higher profits

Evolution Example:

Transform Business Models

Buying Gallons of

Oil as Needed

Fuel as

a Service

Evolution Example:

Interconnection Effect

Heating Oil Futures Become Predictable

Experience Use Cases

Use Case Opportunities

Cases apply to Connected Products and

Enterprise Solutions

Any existing M2M use case that is traditionally expensive

and therefore market limited

• Predict and streamline

service and maintenance

• Access “dark data” to unlock

engagement patterns

• Optimize supply chain • Asset tracking and availability

• Many more…

Opportunities:

Companies, Entrepreneurs & Developers

Redefined Cooperative

Build Experiences

Transform Solutions Transform Value

Infinite Use Cases

Trusted Engagement

Fear, Greed or Vision

Market Assessment

Connected Product Vision/GTM

Tech

nic

al C

apab

ility

Self- Service

Self-Service

• Firms that have business and technical acumen

• Typically small companies or groups

Tech Dreamers

Tech Dreamers

• Lots of technical ability

• Lacking business savvy

Value Visionaries

Value Visionaries

• Understand business opportunity

• Lacking IoT technical ability

Market Acceleration

Fear, Greed or Vision

Everyone's Problem

Months to learn, prototype and develop a realistically deployable product

IoT in the Real World

• Heterogeneity and complexity is the norm

• Infrastructure limits innovation

• Months to prototype and go-live

• Global scale is challenging

• Missing “Network Effect”

Opportunities: Ecosystem

•HW Platforms •PaaS • SaaS •Mobile •Big data analytics

Tech Enablement

•Designers • System Integrators •VARs •Business / GTM

Consulting

•Crowdsource •Angel •Venture Capital

Funding

•Bandwidth models •Communication

Telcos

•Contract manufacturing •Assembly •Brick and mortar •eCommerce

Manufacturing & Distribution

•Product • Service

Support

Interconnection is the Future

• Selective, secure data &

control sharing

• Interconnect products

without coding

• Enable interconnection

effect

Conclusion

• Historic paradigm shift

• Connected experiences deliver transformative value

• Challenges produce opportunity

• Interconnectivity is key to the

promised future

Thank You! @XivelyIoT and

@CloudJones