Slogan / Motto:

“The Next Best Thing to Mom's Homemade Food”.

Mission Statement:

“A passion to serve and To provide an exceptional dining experience that satisfies our guests' grown-up tastes by being "" Cut-Above"" in everything we do.”

Description:

GHAR KA KHANA offers a range of delicious Pakistani mom’s handmade food to their customers.

We regularly serve Breakfast, Lunch and Dinner at

a reasonable price, and we also offer food especially catered to senior citizens and to the health conscious.

INTRODUCTION:

Ghar Ka Khana’s aim to provide fresh, healthy and delicious home-style Pakistani food .

We offer two meal choices: vegetarian and non-vegetarian with the flexibility of receiving fresh home-style Pakistani meals.

At GHAR KA KHANA, our concept is no “Rocket Science”.

We bring you food cooked home-style .Mom who are just as passionate about eating

great food as they are about cooking and bringing it to people like you who relish a delicious home cooked meal.

Not to mention, we use only fresh and natural ingredients, low masalas and desi ghee in our cooking.

AS AN OWNER :Administrative Duties.Dealing With Employees.Dealing with Customers.Other Possible Tasks.A restaurant owner is sometimes also the

restaurant manager. This includes overseeing, ordering and tracking all

of the food, supplies, equipment and other inventories needed.

How does "Ghar Ka Khana" work?

Ghar Ka Khana is a home style Pakistani food.

For families, professionals, students or just anyone who is unable to squeeze out much time to cook due to their busy lifestyles.

 

Our GHAR KA KHANA have a strong preference in eating fresh, quality, and healthy homemade Pakistani Desi food over junk or other unhealthy options available elsewhere.

Why use GHAR KA KHANA?Whether you are single or married, we are sure

you work very hard at work or study very hard to land your dream job.

Its good for hostel students because when they are missing their mom’s handmade food so hopefully they will prefer our food, INSHALLAH.

After a long day everyone wants relax good environment and wants to eat fresh quality mom’s handmade food, so we will sure you prefer our GHAR KA KHANA.

The more importantly remind you that someone other than your family cares about what you are eating, i.e. a healthy and delicious homemade meal.

MANAGERIAL HIERARCHYMANAGERIAL HIERARCHY

MOM MANAGER MARKETER

CHEFS CHECK & BALANCE

SUPERVISOR

ADVERTISEMENT

FINANCE

PROMOTION

CATERING SERVICE WAITERS SWEEPERS

ME AS A Manager :Responsibilities:

Floor management

Kitchen management

Administration

Work Activities:Estimate food consumption, place orders with

suppliers, and schedule delivery of fresh food and beverages.

Resolve customer complaints about food quality or service.

Direct cleaning of kitchen and dining areas to maintain sanitation standards, and keep appropriate records.

Monitor actions of staff and customers to ensure that health and safety standards and liquor regulations are obeyed.

General Activities:

Identify and estimate quantities of foods, beverages, and supplies to be ordered.

Maintain relationships with customers and staff.

Update and use job-related knowledge.

Schedule staff work hours and activities.

Evaluate health and safety practices against standards.

Organize, plan, and prioritize

Long-Term Development & Exit Plan:

GoalsOur goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining.

StrategiesOur marketing efforts will be concentrated on take-out and delivery, the areas of most promising growth. As the market changes, new products may be added to maintain sales.

MilestonesAfter the restaurant opens, we will keep a close eye on sales and profit.

Risk EvaluationWith any new venture, there is risk involved. The success of our project hinges on the strength and acceptance of a fairly new market.

The Competition:

Competitor's Profile:  Competing with GHAR KA KHANA for the

target market are these categories of food providers:

Independent table service restaurants of similar menu and price structure.

Commercial foodservice companies serving students directly.

Competitive Strategy: There are three major ways in which we will create an advantage over our competitors;

Product identity, quality, and novelty.

High employee motivation and good sales attitude.

Innovative and aggressive service options.

AS A MARKETER:

Understand the “Customer Relationship” for capture our product.

Have to consider Marketing Management: 1- Targeting Markets 2- & Building Profitable Relationship.

GHAR KA KHANA provides Quality food which is cooked by Mother Hand.

Attractive home environment.

Dining table as well as “GOO TAKKIA” with “DESTARKHAUN” on carpet.

PRODUCT:

We provide all food variety.We also launch new items of food.We also provide more choices of food.

CHANA CHOLAMAMA DAALBOTTI KARAHI

SANDWICH,

SHAMI KABAAB.

POTA KALEGI,

PAIE like BHAJJE KE PAIE of LAHORE.

MAMA BIRYAANI,

CHICKENKARAHI.

BAKRA KARAHI,

SAAG WITH MAKAI KI ROTI WITH FREE “LASSI”.

NEW DISHES:

FISH KARAHI and DUMBAA KARAHI.

SPECIAL FOR MORNING (NAASHTA):

SIMPLE PARATHA,

AALU KA PARATHA,

METHA PARATHA with ACHAAR.

In NAASHTA we also provide “CHOORI” for small children.

PACKAGING:

We gives packages to students, employees and family as well:

1. Student Karahi.2. Student Biryaani.3. Nokeri Karahi for Employees.4. Family Chergaa for Families.

SERVICES:We provide good services in term of :1. Good attractive environment.2. Well trained staff.3. And “WE ARE NOT PROVIDING HOME

DELIVERY SERVICE”Because you cannot enjoy ghar ka khana without

coming in “GHAR KA KHANA”.

PRICE:

We provide food at a reasonable price.That can afford at types of customers.We provide discounts to our regular customers.Provide menu to all customers that include price

list of all items.

PROMOTION:

We promote our restaurant in a different way.

We give toys and gifts to children.Provide special deals.

ADVERTISE:

We survey home to home.Print brochures mixing with English Urdu

Minglish. by advertisement on T.V, Newspapers and by

Sign Boards.Facebook: MAMA-GHAR KA KHANA

PERSONAL SELLING:

Giving toys to children, small babies.

SPECIAL TREATMENT FOR NEW COUPLES:

“MAA KA PYAAAR”.

PLACE:We provide a best place where customers can

easily sit and enjoy food .That include comfort chairs, dining table, GOO

TAKKIA on CARPET with Dastarkhaan and well trained staff .

We choose place according to our customers because there are many schools, colleges, universities and offices near to F-10 ISLAMABAD and they prefer that type of quality food.

F-10 MARKAZ, ISLAMABAD 111-GKK-WWW GKK@gkk.com

Our promise is that we will continuously strive to tickle your palette with the taste of your own "Ghar Ka Khana". We'll be delighted if Ghar Ka Khana's menu list just below your mom's....since mom's food is and will remain the ultimate.