getting social: one human service organization's success using social media
DESCRIPTION
Imagine! PR Director Fred Hobbs presents on Imagine!’s use of Social Media at the Pennsylvania Community Providers Association 2011 Technology Conference.TRANSCRIPT
Getting Social:One Organization’s Success Story
March 17, 2011
Why Did Imagine! Embrace Social Media?
Dwindling resources
Why Did Imagine! Embrace Social Media?
Regulatory changes squeezing the life out of our services
Why Did Imagine! Embrace Social Media?
Increasing demand
What Social Media Isn’t (Really)
What Social Media Is
What Social Media Is“The Obama Generation”
• Always had the President as their Facebook friend.• The President was always one of the top Twitter users as far as they can remember.• Their President has always addressed them on Saturday mornings on YouTube.• They have always been connected to their friends to discuss topics and join causes in social networks.• During this administration, Whitehouse.gov will transform from a destination site to a place where constituents will have back and forth conversations with peers and the administration.
What Social Media Is
Facebook U.S. Audience Growth 2009
What Social Media Is
• More than 70% of Imagine! employees use Social Media
• Of that 70%, more than 56% use Social Media daily
Why Did Imagine! Embrace Social Media?
“Web 2.0 tools, practices, and philosophies are now being used by a wide range of organizations, making them more agile, productive, and innovative.”
- Andrew McAfee, Enterprise 2.0
Examples of Social Media Use at Imagine!:Awareness
Examples of Social Media Use at Imagine!:Fundraising
Examples of Social Media Use at Imagine!:
Enhancing Services
Examples of Social Media Use at Imagine!:
Consumer Community Involvement
Addressing Concerns
a. Using Social Media will make our employees less productive – they’ll spend all day talking to their friends!
Addressing Concerns
b. What about privacy and protection for our organization?
Addressing Concerns
c. What about my personal privacy? How do I protect that?
Addressing Concerns
d. What about consumer exposure? Don’t we put them at risk?
Addressing Concerns
a. I miss my mom very muchhhhhhhhh
b. megan fox's birthday is one day after mine!! pretty awesome
c. go yankees knock the dogsox down!!
d. we should have like a robot that brings food haha :D
Addressing Concerns
What’s Next?Location, Location, Location
Getting Started
6 Strategies:
• Don’t be afraid to get your hands dirty!
• Determine desired results, then use appropriate tools
• Prepare for the long haul
• Communicate, educate, evangelize
• Move tools “into the flow”
• Show that Social Media tools are valued
