DLX Auto powered by IHS AutomotiveTargeting

How to use DLX AutoReach those ready to buy with max in-market and in-market audiences

Retain brand loyalty by staying top of mind with current owners

Measure the true impact of your digital media vehicle sales with DLX BTR

Putting DLX Auto to workAn auto brand wants to conquest sales from its biggest competitors

Audiences built from:

Now, you are reaching the most relevant audience that is most likely to buy!

Start by targeting in-market customers of your competitor set

Next, add in-market makes/models that commonly switch to your competitive set

Lastly, add the near-market audiences to start building awareness before they are in-market

• 110MM+ U.S. HHs

• 20 years of vehicle ownership data

• 240 verified sources & 350+ data points

• 100% coverage across all makes & models

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DLX Auto, powered by IHS Automotive (formerly Polk), puts you in the driver’s seat to reach customers and prospects at every stage of the auto-buyer lifecycle. With 260+ syndicated auto audiences, you can use ownership data to target vehicle make, model, age and more whether they are in market, soon to be, or current owners.

Have a unique audience request? We also can build custom DLX Auto audiences to ensure you stay miles ahead of the competition.

Let’s get you on the road to smarter targeting

Vehicle makes & models – new or usedAcura® Audi® BMW® Buick® Cadillac® Chevrolet® Car • Camaro® • Cruze® • Equinox® • Malibu® • Sonic®

Chevrolet® Truck• Silverado®

Chrysler® • 200® • Town & Country®

Dodge® • Journey®

Fiat® Ford® • Edge® • Escape® • Explorer® • F-150®

• Focus®

• Fusion®

• Mustang®

GMC® • Sierra® • Terrain®

Honda® • Accord® • Civic® • CR-V® • Odyssey® • Pilot®

Hyundai® • Elantra® • Sonata®

Infiniti® Jaguar® Jeep® • Grand Cherokee® • Wrangler®

Kia® • Forte® • Optima® • Sorento® • Soul®

Land Rover® Lexus® Lincoln® Mazda® • Mazda3®

Mercedes-Benz® MINI® Mitsubishi® Nissan® • Altima® • Rogue® • Sentra® • Versa®

Porsche® RAM® • 1500®

Subaru® • Forester® • Impreza® • Outback®

Toyota® • Camry® • Corolla® • Highlander® • Prius® • RAV4® • Scion® • Sienna® • Tacoma® • Tundra®

Volkswagen® • Jetta®

Volvo®

Lease affinity

Aftermarket Auto parts buyerAuto service buyer

Vehicle body styles – new or used Commercial truckCrossover vehicleEntry/economy/compactFull-size sedanFull-size SUVHybrid/alternative/fuelLuxury sedanLuxury SUVMidsize carMinivanPickup truckSmall/midsize SUVSports car/convertible

Vehicle price/age

Price• <$20K• $20K-$30K• $30K-$40K• $40K-$50K• $50K-$75K• $75K+

Age• 0-1 years old• 2 years old• 3 years old• 4-5 years old• 6-10 years old• 11-15 years old• 16-20 years old• 21+ years old

Vehicle purchase0-6 months 7-12 months13-24 months25-36 months37-48 months>48 months

DLX Auto audiences Audiences for every stage of the automotive-buying lifecycle

Motorcycle/motorsports

Motorcycle owner• BMW®

• Domestic• Harley®

• Honda®

• Kawasaki®

• Mini bike/Moped®/Scooter®

• New• Off-road/Trail/Dirt bike• Polaris®

• Road/street bike• Suzuki®

• Used• Yamaha®

• <600 cubic centimeters (cc)

• >600 cubic centimeters (cc)

Motorsports owner• ATV

All audiences are based on highly accurate statistical models

| Quick answers & the audiences you need to win TheDataHotline@oracle.com

Copyright © 2016, Oracle Corporation and/or its affiliates. All rights reserved. Last Modified: 01.14.2016

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