gerd leonhard presentation at emerging communication conference & awards 2009 europe
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2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec
Monday, 16 November 2009
Telemedia Futures
by Gerd Leonhard
Monday, 16 November 2009
Telemedia Futures
by Gerd Leonhard ‣ Futurist‣ Strategist‣ Author & Blogger
Monday, 16 November 2009
Telemedia Futures
by Gerd Leonhard ‣ Futurist‣ Strategist‣ Author & Blogger
www.mediafuturist.comtwitter.com/gleonhard
Monday, 16 November 2009
What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Monday, 16 November 2009
Monday, 16 November 2009
... but who could have predicted something like this?
Monday, 16 November 2009
... but who could have predicted something like this?
Monday, 16 November 2009
Monday, 16 November 2009
Media was a simple game... until now
Monday, 16 November 2009
The past
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The past
Monday, 16 November 2009
The past
Monday, 16 November 2009
The past
Monday, 16 November 2009
The past
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The past
Monday, 16 November 2009
The past
EGOsystem
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The Future
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The Future
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The Future
Monday, 16 November 2009
The Future
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The Future
Monday, 16 November 2009
The FutureECOsystem
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The FutureECOsystem
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The FutureECOsystem
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Monday, 16 November 2009
EgoSystem to EcoSystem
Monday, 16 November 2009
EgoSystem to EcoSystem
Monday, 16 November 2009
EgoSystem to EcoSystem
Monday, 16 November 2009
EgoSystem to EcoSystem
Monday, 16 November 2009
EgoSystem to EcoSystem
Monday, 16 November 2009
EgoSystem to EcoSystem
Future success in Telecom will not be possible without real & deep engagement in Media & Content
(and therefore, Advertising, too)Monday, 16 November 2009
Monday, 16 November 2009
Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
Mobile + Social + Video: Major Game Changers in Telecom & Media
Monday, 16 November 2009
Monday, 16 November 2009
Social Media beats eMail !
Video beats Search...?
Monday, 16 November 2009
Source: STLPartners / Telco20.net
Monday, 16 November 2009
Source: STLPartners / Telco20.net
Monday, 16 November 2009
Source: STLPartners / Telco20.net
Monday, 16 November 2009
Source: STLPartners / Telco20.net
Monday, 16 November 2009
Source: STLPartners / Telco20.net
Upstream
Monday, 16 November 2009
Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
Source: STLPartners / Telco20.net
DownstreamUpstream
Monday, 16 November 2009
Key vortex-speed drivers
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Key vortex-speed drivers
Monday, 16 November 2009
Key vortex-speed drivers
Monday, 16 November 2009
Key vortex-speed drivers
Monday, 16 November 2009
Key vortex-speed drivers
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Flat-Rated
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Flat-Rated
Monday, 16 November 2009
Flat-Rated
Monday, 16 November 2009
Expensive Flat-Rated
Monday, 16 November 2009
Expensive Flat-Rated
Monday, 16 November 2009
Expensive Flat-Rated
Monday, 16 November 2009
Expensive Flat-Rated
Monday, 16 November 2009
Expensive Cheaper Flat-Rated
Monday, 16 November 2009
Expensive Cheaper Flat-Rated
Monday, 16 November 2009
Expensive Cheaper Flat-Rated
Monday, 16 November 2009
Expensive Cheaper Flat-Rated Flat-Rated
Monday, 16 November 2009
Expensive Cheaper Flat-Rated Flat-Rated
Monday, 16 November 2009
New
Ecosystem
Expensive Cheaper Flat-Rated Flat-Rated
Monday, 16 November 2009
New
Ecosystem
Expensive Cheaper Flat-Rated Flat-Rated
ExpensiveMonday, 16 November 2009
Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Was Will be0
25
50
75
100Price Users
Content: pricing logic will flip
Monday, 16 November 2009
Thanks to Flickr.com/alextorrenegra
Monday, 16 November 2009
Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Monday, 16 November 2009
Monday, 16 November 2009
The future: Bundle + + + ++
Monday, 16 November 2009
The future: Bundle + + + ++
Monday, 16 November 2009
The future: Bundle + + + ++
Monday, 16 November 2009
The future: Bundle + + + ++High-Def
Monday, 16 November 2009
The future: Bundle + + + ++High-Def
Live Streams
Monday, 16 November 2009
The future: Bundle + + + ++High-Def
Live StreamsVirtual Goods
Monday, 16 November 2009
The future: Bundle + + + ++High-Def
Live StreamsVirtual Goods
Social Commerce
Monday, 16 November 2009
The future: Bundle + + + ++High-Def
Live StreamsVirtual Goods
Social Commerce
...Monday, 16 November 2009
Content: where is the value?
Monday, 16 November 2009
Content: where is the value?
Content / Copy
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
10%20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
10%
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
10%
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Content: where is the value?
100%
Content / Copy
10%
15%
5%10%
20%
20%
20%
ContentContextCurationTimelinessEmbodimentRelevanceOthers
Monday, 16 November 2009
Monday, 16 November 2009
What matters is no longer that we can actually connect and ‘download‘ all of it but who we connect with and
what we actually get i.e.
Content, Context, Curation,
Community.Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Lubricate the system and make
content liquid
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Enforcing payment?
Monday, 16 November 2009
Enforcing payment?Empowering users that elect to pay!
Monday, 16 November 2009
Monday, 16 November 2009
The quickest path towards economic suicide
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
But: the content pricing & licensing issues cannot be solved without the solid
engagement of Telecoms, ISPs and Operators (as well as the Advertisers)
Monday, 16 November 2009
Source: Techcrunch UKMonday, 16 November 2009
Source: Techcrunch UKMonday, 16 November 2009
Source: Techcrunch UKMonday, 16 November 2009
Source: Techcrunch UKMonday, 16 November 2009
Source: Techcrunch UK
Telecom
Monday, 16 November 2009
Source: Techcrunch UK
Advertising (2.0)
Telecom
Monday, 16 November 2009
Source: Techcrunch UK
Advertising (2.0)
Social Networks
Telecom
Monday, 16 November 2009
Source: Techcrunch UK
Advertising (2.0)
Social Networks
Public, open and standardized Content Licenses
Telecom
Monday, 16 November 2009
Source: Techcrunch UK
Advertising (2.0)
Social Networks
Public, open and standardized Content Licenses
Telecom
Monday, 16 November 2009
Monday, 16 November 2009
Rights holders and content owners have the choice between
Control and declining Revenues or
‘Open’ and new Revenues
Monday, 16 November 2009
Please: forget most of what you know about Advertising
Monday, 16 November 2009
Please: forget most of what you know about Advertising
Monday, 16 November 2009
Please: forget most of what you know about Advertising
Monday, 16 November 2009
Please: forget most of what you know about Advertising
Monday, 16 November 2009
Please: forget most of what you know about Advertising
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Friction is Fiction
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Source: Charlie Rose ShowMonday, 16 November 2009
Source: Charlie Rose ShowMonday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Music
Monday, 16 November 2009
MusicNews
Monday, 16 November 2009
MusicNewsGames
Monday, 16 November 2009
MusicNews BooksGames
Monday, 16 November 2009
MusicNewsBooksFilms & TVGames
Monday, 16 November 2009
TeleMedia Futures
Monday, 16 November 2009
TeleMedia Futures
Telecom
Monday, 16 November 2009
TeleMedia Futures
Content & MediaTelecom
Monday, 16 November 2009
TeleMedia Futures
Content & Media
Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures
Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures
Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures
Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures Content & Media
Social Networks Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures Content & Media
Social Networks
Advertising
Telecom
Monday, 16 November 2009
TeleMedia Futures Content & Media
Social Networks
Advertising
Telecom
Monday, 16 November 2009
Monday, 16 November 2009
Who is fishing in the Telecom bowl?
Monday, 16 November 2009
Who is fishing in the Telecom bowl?
Monday, 16 November 2009
Who is fishing in the Telecom bowl?
Monday, 16 November 2009
Who is fishing in the Telecom bowl?
Monday, 16 November 2009
Who is fishing in the Telecom bowl?
Monday, 16 November 2009
The Opportunity: Lubricate!
Monday, 16 November 2009
The Opportunity: Lubricate!
Monday, 16 November 2009
The Opportunity: Lubricate!
Monday, 16 November 2009
Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
Telcos can no longer ignore the need to solve the content problem online
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Monday, 16 November 2009
Free gets you to a place where you can get paid.Quote by Fred Wilson, Union Square Ventures www.avc.com
Monday, 16 November 2009
So what does this mean...?
Monday, 16 November 2009
So what does this mean...?
Monday, 16 November 2009
So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)
Monday, 16 November 2009
So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)• These Broadcasts will be mostly mobile
Monday, 16 November 2009
So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)• These Broadcasts will be mostly mobile• Social Networks are where next Generation
Advertising will go first
Monday, 16 November 2009
So what does this mean...?• Social Networks are Broadcasters (yes...
like Radio & TV)• These Broadcasts will be mostly mobile• Social Networks are where next Generation
Advertising will go first• Content owners have no choice but to
accommodate these audiences in terms of pricing and usage models
Monday, 16 November 2009
Monday, 16 November 2009
Data is the new Oil...
Monday, 16 November 2009
Data is the new Oil...
Monday, 16 November 2009
Data is the new Oil...Shared bookmarks, playlists, social markers
Monday, 16 November 2009
Data is the new Oil...Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbs
Monday, 16 November 2009
Data is the new Oil...Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbsOpt-in information such as location
Monday, 16 November 2009
Data is the new Oil...Shared bookmarks, playlists, social markers
Click-trails and digital bread-crumbsOpt-in information such as location
Ratings, comments, tags and other feedback
Monday, 16 November 2009
It’s not (just) about transporting the bits - it’s about transporting The Meaning.
Monday, 16 November 2009
Media as a Service (MaaS)
Monday, 16 November 2009
Media as a Service (MaaS)
Monday, 16 November 2009
Summary
Monday, 16 November 2009
Summary
Monday, 16 November 2009
Summary
Monday, 16 November 2009
Summary
Monday, 16 November 2009
Summary
Monday, 16 November 2009
Summary
Monday, 16 November 2009
Monday, 16 November 2009
Thanks for your time
Monday, 16 November 2009
email me at [email protected]/gleonhard
facebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time
Monday, 16 November 2009
email me at [email protected]/gleonhard
facebook: gleonhardmore presentations at
www.mediafuturist.com
Thanks for your time
Monday, 16 November 2009
2 0 0 9 | W e s t e r g a s f a b r i e k | A m s t e r d a m | http://eComm.ec
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Monday, 16 November 2009