monetizing content: gerd leonhard (futurist) d-media conference london

27

Post on 17-Oct-2014

6.322 views

Category:

Business


0 download

DESCRIPTION

This is the pdf of my talk at D-Media London March 2011 see http://www.d-media.co.uk/D-Media_conference_2011 "Monetising Content - the Future" Gerd Leonhard, The Futures Agency

TRANSCRIPT

Page 1: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 2: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 3: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 4: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 5: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 6: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 7: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Source: Trendspotting.com

Page 8: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Source: my own darn iPad

Page 9: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

via Neil Perkin

Page 10: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 11: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 12: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Fluid. Organic. Smooth. Easy.

Without friction.

Page 13: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 14: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Source: Monty.de

Page 15: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Source: BusinessInsider.com

Page 16: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 17: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 18: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 19: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Image licensed from sevensheaven.nl

Page 20: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 21: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Thanks to Alan Moore via Slideshare

Page 22: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 23: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Content Advertising

TelecomDevice Makers

Page 24: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

Source: Brian Newman via Slideshare

Page 25: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 26: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London
Page 27: Monetizing Content: Gerd Leonhard (Futurist) D-Media conference London

@gleonhard on Twitter, Facebook, Youtube...