geolocationsdpt
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TRANSCRIPT
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Location-based marketingfor tourism
Lisa Gerberwww.bigleapcreative.com
@lisagerber and @spinsucks
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Slide: phone book
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Location-based social networks
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Location-based social networks
Find businesses nearbyCheck into locations and share with
friends in their networkRedeem coupons and earning loyalty
pointsReview the business to the publicShare tips with friends in your network
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Let’s go to the party
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Claim your business page– Helps you get found (search engine optimization)– Respond to reviews, negative or positive– Provide updated hours, events, photos, video– Offer deals and loyalty rewards– Track activity and measure effectiveness
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www.google.com/places
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Slide google places 2
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Slide google places 3
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www.google.com/places
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Yelp 2
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Slide - picture of claiming a business page (claim page copy)
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www.tripadvisor.com
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Tripadvisor two – pic of hotel listing
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Foursquare – foursquare 1
www.foursquare.com
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Foursquare 2
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Foursquare 3
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Foursquare 4
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Facebook places – FB places 1
www.facebook.com/places
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FB Places 2
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www.gowalla.com
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Urbanspoon –
www.urbanspoon.com
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What to do:
• What is your strategy • Claim your business page• Add badges and widgets to your website• Respond and manage reviews• Offer discounts and promotions• Encourage users to review you, or check
in• Be ethical. Always.
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www.spinsucks.com
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Download this presentation at http://www.slideshare.net/lisagerber
Find related links at: http://su.pr/1Mq4Zi
Lisa [email protected]: @lisagerber and @spinsucks
www.spinsucks.com - subscribe to our blog for articles, and sign up for the Project Jack Bauer updates - to be launched May 1