geolocation2
DESCRIPTION
Location-based marketing for tourism businesses using google places, Yelp, Foursquare, Tripadvisor, Gowalla and moreTRANSCRIPT
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Location-based marketingfor tourism
Lisa Gerberwww.bigleapcreative.com
@lisagerber
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Slide: phone book
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Location-based social networks
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Location-based social networks
Find businesses nearby
Check into locations and share with friends in their network
Redeem coupons and earning loyalty points
Review the business to the public
Share tips with friends in your network
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Let’s go to the party
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Claim your business page
– Helps you get found (search engine optimization)– Respond to reviews, negative or positive– Provide updated hours, events, photos, video– Offer deals and loyalty rewards– Track activity and measure effectiveness
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www.google.com/places
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Slide google places 2
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Slide google places 3
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Yelp 2
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Slide - picture of claiming a business page (claim page copy)
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www.tripadvisor.com
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Tripadvisor two – pic of hotel listing
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Foursquare – foursquare 1
www.foursquare.com
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Foursquare 2
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Foursquare 3
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Foursquare 4
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Facebook places – FB places 1
www.facebook.com/places
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FB Places 2
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www.gowalla.com
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Urbanspoon –
www.urbanspoon.com
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What to do:
• What is your strategy • Claim your business page• Add badges and widgets to your website• Respond and manage reviews• Offer discounts and promotions• Encourage users to review you, or check in• Be ethical. Always.
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Download this presentation at http://www.slideshare.net/lisagerber
Find related links at: http://su.pr/1Mq4Zi
Lisa GerberBig Leap [email protected]: @lisagerberLinkedIn: www.linkedin.com/in/lisagerber