generating leads and sales from the internet duane...
TRANSCRIPT
DUANE FAITEL PRESIDENT
D NET MARKETING
Generating leads and sales
from the internet
Born and raised in Dearborn MI
Happy Father of 8 month old.
Love staying active. Favorite sports are
skiing, mountain biking, soccer.
Personal Background
Since 2009 worked with hundreds of clients in over 80 niches.
• Website creation, updating, optimization
• Search Engine Optimization (SEO)
• Local SEO with online directories & review sites
• Social media: Facebook and Twitter
• Video production & video marketing
• Email auto responders
• Logo creation and branding
Focus of D Net Marketing:
To create a professional internet presence in order to generate leads and new customers.
Background on D Net Marketing
Purpose of my presentation
Help you understand
opportunities available for your
company to generate new clients
from the internet
Outline of presentation
• Website - Search Engine Optimization (SEO)
• Off Page SEO Strategies
• Local SEO: G Places, Yelp, review sites and directories
• Link Building
• Social Media: Facebook, Twitter
• Video and Video SEO
• Google pay per click (PPC)
• Craigslist
Website Search Engine Optimization (SEO)
Website Audit
How many keywords is your site ranking for organically?
What was your overall website score?
Website Search Engine Optimization (SEO)
Website Search Engine Optimization (SEO)
Website Search Engine Optimization (SEO) Website on-page content
• Content: Quality
Quality deep content — pages or articles of around 1,500 words or more.
Websites have seen success when content is well written, with attention to grammar and spelling.
• Content: Keywords
Keyword research is the foundation of all on-site SEO.
• Content: Engagement
Engagement is about whether visitors spend time reading your content or bounce quickly away and is
based on several factors:
• Meaningful content
• Look good and easy readability
• Page layout
• Font selection line spacing.
• Navigation
• Must have fresh, consistent blog posts &/or social media updates.
These will all help with visitor engagement metrics such as time on page/time on site.
• HTML: Titles, Descriptions, Tags and Headers
Title tags that are optimized for important keywords and write unique descriptions for every page
around 150 characters.
• Architecture: Speed
Most websites are not going to see an SEO benefit from increasing the speed of their website.
• Architecture: Mobile
Since the tide has shifted towards mobile, websites must be mobile friendly.
All these items must be properly optimized so that Google can find the website and it’s content and index it.
Website Search Engine Optimization (SEO) Example: Coaching keywords. If you offer the service, multiple
variations of the text must be included on your site!
Include all variations of the keyword carefully crafted into the text on the
page. Use Google Keyword planner or other tools to do research.
coaching for working moms coaching for entrepreneurs
coaching for single moms life coaching for entrepreneurs
health coaching for moms executive coaching for entrepreneurs
wellness coaching for moms coaching programs for entrepreneurs
money coaching for moms coaching for solo entrepreneurs
life coaching for single moms coaching for female entrepreneurs
coaching for moms group coaching for entrepreneurs
life coaching for stay at home moms leadership coaching for entrepreneurs
life coaching for moms coaching entrepreneurial
coaching for new moms coaching entrepreneurs the supercoach way
business coach for moms coaching entrepreneur
business coaching for doctors coaching entrepreneur montreal
business coaching for dentists coaching an entrepreneur
business coaching for entrepreneurs coaching auto entrepreneur
business coaching for financial advisors coaching d'entrepreneur
business coaching for fitness professionals coaching d'entrepreneurs
business coaching for free coaching the entrepreneur features and success factors
business coaching for financial planners coaching jeune entrepreneur
business coaching for freelancers coaching pour entrepreneur
business coaching for growth coaching entrepreneurial pdf
business coaching for growth bis coaching the entrepreneur
Website Search Engine Optimization (SEO)
Website Search Engine Optimization (SEO)
Website on-page content
• Text, photos
• Titles
• Descriptions
• Tags
All these items must be properly optimized so that Google can find
the website and it’s content and index it.
Website Search Engine Optimization (SEO)
Google.com/webmasters/tools/mobile-friendly
Google has announced a very specific set of changes for their
next search engine update, effective April 21st.
If your site is not coded to be Responsive, it will no longer be
accessible from phone or tablet search results.
This impacts you and your business...dramatically.
If your site and it is not currently Responsive, you stand to lose all
traffic to your website from phones and tablets.
Local SEO: G Places, Yelp, review sites and directories
Many of my clients immediately start receiving
phone calls and inquiries after the Google
Places listing is verified and indexed.
Local SEO: G Places, Yelp, review sites and directories
Need separate pages
for service and storage
In competitive markets it is
necessary to have business citations
in multiple online directories.
Google likes to see Multiple listings
of the same name, address,
website and phone number.
Need to optimize Google, Yahoo,
Bing, Yelp, and up to 100 additional
online directories with 21 steps
including but not limited to a
keyword rich business description,
photos, coupons, special offers,
announcements and reviews.
Local SEO: G Places, Yelp, review sites and directories
Problem: Not being found
Solution: Adding
communities
served box to site
What Google reads:
437 cities listed in Nor Cal
Link Building
You may have a beautiful website, but if no one is linking to you,
then you’re nearly nonexistent in digital terms. While this logic is
simple, the actual process of getting those links to your website–
a practice known as link building
Link BuildingWhen we say “inbound link” we’re talking about any hyperlink that
sends users from one website directly to yours.
As you can imagine, inbound links can appear in an infinite number
of ways such as shared content on Facebook, retweets on Twitter,
referrals via a URL in a YouTube video, a pin on Pinterest re-pinned
100 times over, a strategically placed “read more” link in an email
marketing campaign, and many, many other options.
Inbound links can be paid or unpaid. Straight to your front page or
to an individual blog post. They can be sent through an image or
through a text link.
Link Building
There’s no cheap or easy way to get ahead with link building, they
must be high quality inbound links. Google search algorithms
have become amazingly complex while remaining proprietary.
The process takes many months, and immediate results are rare.
Examples of where inbound links are created:
• Forums
• Comment marketing (community building)
• Word of mouth
• Blogging
• Social networks
• News sites
• Q & A sites
• Direct referral links
• Social Bookmarking
Link Building
The benefit of link building is that Google recognizes all of the
inbound links and then ranks your website higher in the Search
Engine Results.
With an effective link building campaign, a website can go from
irrelevant to front page results.
Social Media
Social media marketing refers
to the process of gaining
website traffic or attention
through social media sites.
Google has stated that
websites must have social
media interactions to be
ranked well.
Social Media
Video
and
Video
SEO
VIDEO VS. TEXT
Video and Video SEO
Video and Video SEO
Video and Video SEO
Google Pay Per Click (PPC)
Instantly get on the front page of Google for targeted keywords.
Cost per click is based on supply and demand, and a few other
factors that include a quality score.
Excellent method to generate website traffic.
Be careful to watch the budget.
Excellent source of information for targeted keywords
Craigslist • Craigslist is the 7th most popular website in the U.S. In addition,
your ad can rank on the front page of Google.
• It’s free but be sure to write and post a keyword rich compelling
ad along with links to your website and include photos and
remember to re-post twice a week.
Services Offered
Website construction or rebuild: Request quote
Website optimization:
Create 500 words minimum of text content per page and optimize website titles, descriptions and
Meta tags with best keywords. $125/page
Other website SEO services $80/hr.
Link building campaign: Gold $750, Silver $550 or Bronze $375
Without ongoing optimization such as a proven strategy of link building, many websites will never
achieve front page ranking on the search engines. Google loves to see other websites around
the internet linking back to your website. We use the most important keyword phrases and create
thousands of links all over the internet so that your website will rise to the top of the search
engine results. This strategy requires a slow and steady process, so results often start showing
after 3 - 4 months.
Services Offered
Press Releases: $495
You can generate valuable publicity for your business, traffic to your website and quality links
from major news organizations with a press release. A press release is a write up about you, your
business, product or service and an excellent way to create credibility. A common PR is the
launch of a new website or introduction of a product.
Google Adwords Pay Per Click Campaign: $250 set up for Google Adwords pay per click
campaign to buy advertising directly from Google. Multiple ads for phone and traditional
computer are created for each niche of business. Monthly monitoring, analysis, reporting and
ongoing improvement: 20% of budget with $50 minimum. Budget determined by client.
Services Offered
On location business video with graphics and music: $650 +
Travel to business office. Provide a pre-shoot preparation guide, coaching on creating and
delivering a powerful video presentation. Video may include intro of business, key personnel &
supporting business footage, royalty free music, company logo and information. Video will be
uploaded to YouTube and tagged with relevant keywords.
Photo slide show video of business with graphics and music: $250 / mo.
Since Google owns YouTube, they love to list videos that are optimized correctly.
Each month a new video will be created using photos, professional voice over, royalty free music,
company logo and information. Video will be uploaded to YouTube, tagged with relevant
keywords.
Video SEO $250 / mo
Videos can rank on the front page of Google with the proper optimization. Each month we create
links and articles for a set of keywords. We guarantee you will rank for at least 3 keywords on
page 1 of Google or we will stop billing until we again rank on page 1.
Services OfferedContent Writing: $120 for 3 blog posts per month of 400 words each or $150 for 4 blog posts.
One of the most basic and essential forms of search engine optimization is content creation. Our
content is written in professional and grammatically correct English. Our content is optimized for
customer-specific keywords. All content created is researched, proofread, and then forwarded to
the client for perusal. Our content writers are SEO experts and know exactly how to write content
for search engine optimization.
YouTube channel creation and optimization: $200.
Create professionally branded and optimized YouTube channel.
Craigslist Ad submission: $100/mo
Craigslist is the 7th most popular website in the U.S. DNM will write and post a keyword rich
compelling ad along with links to websites, press release or articles, videos photos and more.
Ad’s will be reposted on a twice a week.
Logo creation only: $400
6 Custom Design Concepts. 2 Logo Designers. No Templates or Clipart. Up to 12 Revisions.
Delivery in 4-5 Business Days. 100% Satisfaction Guaranteed.
Branding package: $750
Package includes logo, website header, Facebook header, Twitter skin, YouTube skin and all
digital files.
Coaching or Consulting: $100/hr
Learn tips, tricks, tools and strategies to handle your own marketing needs.