duane degler presentation
TRANSCRIPT
Copyright copy D Degler Design for Context 11162010 Slide 1
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
(direction)
and Insight (context)
Copyright copy D Degler Design for Context 11162010 Slide 2
Semantic Web
Powerful advantages for design
Subject Object
Copyright copy D Degler Design for Context 11162010 Slide 3
Risks
Opportunities
Unintended Consequences
Copyright copy D Degler Design for Context 11162010 Slide 4
Risks
Scalability
Copyright copy D Degler Design for Context 11162010 Slide 5
Risks
wwwdeliciouscom
wwwzigtagcom
wwwfavikicom
Copyright copy D Degler Design for Context 11162010 Slide 6
Risks
Everythingrsquos a topic now
14 Nov 2010wwwfacebookcompagesAnd10150153988765438
14 Nov 2010wwwfacebookcompages
A-Little-Bit-of-Everything113683898648991
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
(direction)
and Insight (context)
Copyright copy D Degler Design for Context 11162010 Slide 2
Semantic Web
Powerful advantages for design
Subject Object
Copyright copy D Degler Design for Context 11162010 Slide 3
Risks
Opportunities
Unintended Consequences
Copyright copy D Degler Design for Context 11162010 Slide 4
Risks
Scalability
Copyright copy D Degler Design for Context 11162010 Slide 5
Risks
wwwdeliciouscom
wwwzigtagcom
wwwfavikicom
Copyright copy D Degler Design for Context 11162010 Slide 6
Risks
Everythingrsquos a topic now
14 Nov 2010wwwfacebookcompagesAnd10150153988765438
14 Nov 2010wwwfacebookcompages
A-Little-Bit-of-Everything113683898648991
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Copyright copy D Degler Design for Context 11162010 Slide 3
Risks
Opportunities
Unintended Consequences
Copyright copy D Degler Design for Context 11162010 Slide 4
Risks
Scalability
Copyright copy D Degler Design for Context 11162010 Slide 5
Risks
wwwdeliciouscom
wwwzigtagcom
wwwfavikicom
Copyright copy D Degler Design for Context 11162010 Slide 6
Risks
Everythingrsquos a topic now
14 Nov 2010wwwfacebookcompagesAnd10150153988765438
14 Nov 2010wwwfacebookcompages
A-Little-Bit-of-Everything113683898648991
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Unintended Consequences
Copyright copy D Degler Design for Context 11162010 Slide 4
Risks
Scalability
Copyright copy D Degler Design for Context 11162010 Slide 5
Risks
wwwdeliciouscom
wwwzigtagcom
wwwfavikicom
Copyright copy D Degler Design for Context 11162010 Slide 6
Risks
Everythingrsquos a topic now
14 Nov 2010wwwfacebookcompagesAnd10150153988765438
14 Nov 2010wwwfacebookcompages
A-Little-Bit-of-Everything113683898648991
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Scalability
Copyright copy D Degler Design for Context 11162010 Slide 5
Risks
wwwdeliciouscom
wwwzigtagcom
wwwfavikicom
Copyright copy D Degler Design for Context 11162010 Slide 6
Risks
Everythingrsquos a topic now
14 Nov 2010wwwfacebookcompagesAnd10150153988765438
14 Nov 2010wwwfacebookcompages
A-Little-Bit-of-Everything113683898648991
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Copyright copy D Degler Design for Context 11162010 Slide 6
Risks
Everythingrsquos a topic now
14 Nov 2010wwwfacebookcompagesAnd10150153988765438
14 Nov 2010wwwfacebookcompages
A-Little-Bit-of-Everything113683898648991
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
ldquoNow everything can link to everythinghelliprdquo
Copyright copy D Degler Design for Context 11162010 Slide 7
Risks
aquaqueenslibraryorg
e-culturemultimediannldemosearch
wwwnytimescom
(double click words on page)
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Fostering Uncertainty
Copyright copy D Degler Design for Context 11162010 Slide 8
Risks
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Copyright copy D Degler Design for Context 11162010 Slide 9
Risks
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwwwbbccouknewstechnology-11717448
httponlinewsjcomarticleSB10001424052748703940904575395073512989404html
httponlinewsjcomarticleSB10001424052748703977004575393173432219064html
httpwwwnytimescom20101110businessmedia10privacyhtml
httpwww2thedailybeastcomblogs-and-stories2010-10-18the-facebook-news-feed-how-it-works-the-10-biggest-secretsfull
ldquoWhatrsquos happeningrdquo
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Proactive Relevance
Copyright copy D Degler Design for Context 11162010 Slide 10
Opportunities
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Copyright copy D Degler Design for Context 11162010 Slide 11
Use
rrsquos
aw
are
ness
of
ne
ed
Nature of content related to task
Prohibited Not available
Specific awareness
of content and ability
to articulate problem
Required Available
Awareness of
problem but little
ability to articulate
No awareness of
need for information
Relevance requires context recognition
ldquoI donrsquot know
what I need to knowrdquo
ldquoI know what Irsquom looking for--
get me to itrdquo
Identify
via analyzing
content and
term use
Identify
via direct user
feedback
Identify
via task
performance
assessment
ldquoJust tell me
what I absolutely
must knowrdquo
ldquoI didnrsquot know I needed thatrdquo
DeglerBattle (2003) Can Topic Maps Describe Enterprise-Wide Contexthttpwwwdesignforcontextcompublicationsdd-lb_topic-maps_context_extreme2003pdf
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Data- and context-driven pages
Copyright copy D Degler Design for Context 11162010 Slide 12
Opportunities
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Goal embed in application pages
Copyright copy D Degler Design for Context 11162010 Slide 13
Opportunities
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 14
Opportunities
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Facetshellip even more multi-dimensional
Copyright copy D Degler Design for Context 11162010 Slide 15
Opportunities
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Slide 16Copyright copy D Degler Design for Context 9282010
Enabling datacreation
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
hellipFlow
Copyright copy D Degler Design for Context 11162010 Slide 17
Opportunities
Images wwwapplecomipad
hellipContext
Design
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Risks
Unintended consequences
Fostering uncertainty
Proactive relevance
Flexibility
Copyright copy D Degler Design for Context 11162010 Slide 18
Opportunities
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Design process user-centered intentional iterative
Copyright copy D Degler Design for Context 11162010 Slide 19
Needs
Contexts
Experiences
Contexts
Semantic Web open extensible related
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Copyright copy D Degler Design for Context 6222010 Slide 20
The Context Webhellip more than data
The Data
bull Open Linked Data
bull Models that represent data domains
bull Increasing number of tools for data display translation and manipulation
The Experience
bull Integrated
bull Personal
bull Social
bull Mobile and location-aware
bull Temporal
bull Situated
bull Multi-modal
To capture opportunities focus onhellip
User experience
Relationships
Collaborating and learning from users over time
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom
Copyright copy D Degler Design for Context 11162010 Slide 21
User Interface Design and the Semantic Web
hellip from the idea to the experience
Duane Degler
Design for Context
wwwDesignForContextcom