gcse media studies controlled assessment unit 04 - social

GCSE Media Studies

Unit 4: Responding to a Media Brief• Potential Responses to Sample Brief:

‘Social Networking Sites and Personal Security’

Teacher Resource Bank / GCSE Media Studies / Unit 4: Potential Responses to Sample Brief ‘Social Networking…’ / Version 1.0

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Contents

Sample Controlled Assessment Unit 4: Responding to a Media Brief Topic and Guidance to Candidates Page 3 Sample Brief Page a Candidate Sample 1 Page 5 Candidate Sample 2 Page 6 Candidate Sample 3 Page 7 Candidate Sample 4 Page 8 Candidates Sample Story Board Page 9-12


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Sample Controlled Assessment Unit 4: Responding to a Media Brief Topic: Social Networking Sites and Personal Security BRIEF AND GUIDANCE TO CANDIDATES In this unit you are expected to work on the set brief which is given on page two of this document. You should read it carefully and discuss it with your teacher before you start work.



GCSE Media Studies (Double Award) Unit 4: Responding to a Media Brief Sample Brief Millions of people use social networking sites such as Facebook, MySpace and Bebo. These sites have revolutionised the way in which information, including videos, photographs and music, can be circulated and shared. However, research suggests that many people have never read the privacy policies of social networking sites and do not understand how they can manage and protect their personal information. This lack of awareness has made people vulnerable to identity theft, bullying and sexual and financial exploitation. As a media student with knowledge of social networking sites, you have been asked to contribute to a government initiative to publicise the need for people to be more aware of security while online. You need to research the issues surrounding social networking sites and develop your own ideas for a media campaign that highlights the ‘do’s’ and ‘don’ts’ and promotes safe social networking. You will need to plan and produce an integrated campaign using two of the following media forms: • Print and Electronic Publishing • Moving Image (Film, Television, Video) • Radio • Web-based Technologies/New Media Your teacher is fully committed to this initiative and will set you a strict deadline which you must observe. How you will be assessed: You need to produce the following: (1) A Portfolio of your Research and Planning, and a Presentation, which will include:

• your research into the issue of security and social networking • research and pre-production materials detailing information about the content of the

campaign, its target audience and how the production work will be organised and scheduled

• one idea and treatment for each of the two media forms you choose to work in • a presentation of your ideas to the client prior to production to gather feedback • detailed pre-production work for each of the two linked media products that form your

campaign.

(2) A campaign that consists of two linked media products (e.g. a promotional video and a website, or a radio advert and a poster). (3) An Evaluation which will consider the success of your campaign and your own role in the production process. This review and evaluation should be approximately 500 words (or equivalent) in total. You may if you wish work as part of a group of up to four members to complete your planning and production. You will, however, be assessed on your individual contribution, so you must record the contribution you personally make to the final outcome. The Portfolio and Evaluation must be individually produced, even if you are a member of a production group.

Teacher Resource Bank / GCSE Media Studies / Teacher Support Meeting Materials: Unit 4 / Version 1.0


gcse media studies controlled assessment unit 04 - social

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