GatoradeWorld #1 Energy drink

History

• Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of Medicine

• Currently its owned by PepsiCo

Ingredients

• The drink consist of a combination of• Filtered water• Carbohydrates• electrolytes

Aim

• Primary it was brewed for student-athletes

• to restore nutrients that are lost through sweat.

• To provide energy for activity and ensure proper hydration

• To enhance performance• Thirst quenching

Target Audience

• Now it is targeted to all athletes especially those aged 13-45 who are living an “active-lifestyle”.

Strategy

• Niche market aged 13-45 who are living an “active-lifestyle”.

• The aim to increase sale during the summer period many sporting events

• Women's world cup, cricket, Rugby 7, Copa America, NBA playoffs etc.

• Duration Jan-Dec 2015

Tactics

• Redesign bottle• Poster endorsed by professional athletes• Billboard• Product placement

The 6 existing flavors

Two Brand new flavor Apple

Pineapple

Product placement&Endorsement

Billboard

My Business card

• Front Back

Reference

• http://www.gatorade.com/products/all-products