• Ricardo Reinoso LRicardo Reinoso Loooorr• Giannella PareGiannella Parededess• Edgar MoreiraEdgar Moreira• Andrés OrtizAndrés Ortiz

Customer Profile and Customer Profile and Target AudienceTarget Audience

Customer Profile and Target Customer Profile and Target AudienceAudience

Men or women of all ages who practice sports or have an active routine.

• Athletes and people who practice sports and workout. Active people.

Gatorade´s Appearance and Gatorade´s Appearance and PricePrice

• Stylish plastic bottle, eye-catching colors, ergonomic bottle design, fun package.

• The product´s price oscillates between $0.65 and $1.50 depending on the package presentation.

Did you know?Did you know?

• Dehydration can be one of the biggest competitors of athletes.

• Research shows that well hydrated athletes perform better.

• When you sweat you lose fluids electrolytes and potassium essential to mantain performance

BenefitsBenefits• Gatorade helps to put back lost electrolytes,

such as sodium, potassium and chloride.

• Stimulates thirst so you can mantain hydrated

• Gives essential fluids athletics need when it matter most.

• Gives working muscles the energy they need to enhance athletic performance

• Nothing rehydrates replenishes and refuels an athlete better than Gatorade.

Special FeaturesSpecial Features

• Has a 6% carbohydrate solution, optimal amount to give working muscles the energy they need

• New and different flavors: Lemon Lime, Fruit Punch, Orange, Citrus Cooler, Passion Fruit, Strawberry Kiwi etc.

• No other sports drink is absorbed faster than Gatorade. Not even water

AdvertisementsAdvertisements

AdvertisementsAdvertisements

• The product is advertised through T.V. with commercials in which very famous athletes appear dirnking Gatorade to rehydrate.

• The media resources used for making advertisements are T.V., radio, the Internet, magazines, newspapers.

• The purpose of advertisement is to convince consumers that nothing hydrates better than Gatorade.

Athletes we FuelAthletes we Fuel

Michael Jordan Mia Hamm

Chamique Holdsclaw

Derek Jeter

Peyton Manning

• Licensing:

• Manufacturing:

Thank you!Thank you!