TITLE: GARDENIA

PREPARED BY: MAR

PRERARED FOR: MISS MARDZIAH BINTI MOHD ISA

INTRODUCTION• Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary

of a food listed company, QAF Ltd, who also operates Gardenia Singapore, Gardenia Philippines and will soon be opening Gardenia bakery in Fujian, China.

COMPANY PROFILE• In 1969, an American named Horatio Sye Slocumm was

sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm brought with 35 years of baking experience with one of America’s leading chain of bakeries. Gardenia was born.

• Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Within four short years, it became the bread market leader with an astounding 99 percent brand recall rate and 80 percent top-of-mind recall.

• Gardenia’s range of products grew and evolved through the years, becoming better and better with each step. Leveraging on its brand strength, gardenia now produces a variety of baked products to satisty consumers’ demands.

THE GARDENIA BAKERIES (KL) Sdn Bhd OWNER

• Name: Tan Sri Syed Mokhtar Shah bin Syed Nor Al-Bukhary

• The richest Bumiputra corporate figure in Malaysia. With involvement in diversified business areas which include transportation and logistics,plantations, property development, defense and armory as well as engineering and power generation, he has a net worth estimated to be US$2.90 billion according to Forbes, making him the 8th richest Malaysian.

Halal Committee chart in Gardenia

• As an added measure to control and safeguard our Halal status.

• we have appointed an Independent Syariah Advisor whom Gardenia could refer to in ‘syariah’ related matters

ADVERTISEMENT YEAR 1986

THE CORE ACTIVITIES

• Gardenia has been actively involved in charitable causes. Everyday, Gardenia delivers complimentary fresh bread to over 61 charitable organizations like old folks homes, orphanages and centres for the disabled, eight of which have been on Gardenia’s delivery list since 1991.

Collaboration With NADI• As a responsible corporate citizen, we at Gardenia are

doing our part to help fight the obesity epidemic in Malaysia. We are working closely with the National Diabetes Institute (NADI) on the “Fight Against Diabetes” programme, a major educational drive to bring public awareness on the prevention and management of diabetes.

Dardenia With NADI

MARKETING

Price:- •Price of Gardenia products is from RM 0.90 => RM 4.50

Product:-There many type of product in Gardenia.

• European Cottage• Low Fat Fibremeal Range

• Toast’em• Twiggies• Delicia• Fluffy Buns• E.t.c

Promotion:-

Place:-

Packaging and Branding:-

CONCLUSION

Eat Healthy, Stay Healthy• Eating healthy doesn't mean you have to say “goodbye” to

foods like nasi lemak, mee goreng or roti canai. With the right plan, you can still enjoy your favourite dishes as long as you have more healthy meals than less healthy ones. Just remember to exercise, get enough rest and practise a healthy lifestyle as often as possible. Don’t wait till your health deteriorates and diabetes sets in before you make a change because prevention is always better than cure.

REFERRENCES

• http://gardenia.com.my/wordpress/?p=152• http://www.gardenia.com.my/articles/2706E.html• http://www.gardenia.com.my/• http://youtube.com/

THANK YOU!