TITLE: GARDENIA

PREPARED BY: MARYAM ZULKIFLI (M091415510)

PRERARED FOR: MISS MARDZIAH BINTI MOHD ISA

INTRODUCTION

• Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a subsidiary

of a food listed company, QAF Ltd, who also operates

Gardenia Singapore, Gardenia Philippines and will soon

be opening Gardenia bakery in Fujian, China.

COMPANY PROFILE

• In 1969, an American named Horatio Sye Slocumm was sent

by International Executive Service Corporation (IESC) to East

Malaysia to start a bakery. Mr. Slocumm brought with 35 years

of baking experience with one of America’s leading chain of

bakeries. Gardenia was born.

• Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread

off its line in 1986. Within four short years, it became the bread

market leader with an astounding 99 percent brand recall rate

and 80 percent top-of-mind recall.

• Gardenia’s range of products grew and evolved through the

years, becoming better and better with each step. Leveraging

on its brand strength, gardenia now produces a variety of

baked products to satisty consumers’ demands.

THE GARDENIA BAKERIES (KL)

Sdn Bhd OWNER• Name: Tan Sri Syed Mokhtar Shah

bin Syed Nor Al-Bukhary

• The richest Bumiputra corporate

figure in Malaysia. With

involvement in diversified business

areas which include transportation

and logistics,plantations, property

development, defense

and armory as well as engineering

and power generation, he has a

net worth estimated to be US$2.90

billion according to Forbes, making

him the 8th richest Malaysian.

Halal Committee chart in Gardenia

• As an added measure to control and safeguard

our Halal status.

• we have appointed an Independent Syariah

Advisor whom Gardenia could refer to in ‘syariah’

related matters

ADVERTISEMENT YEAR 1986

THE CORE ACTIVITIES

• Gardenia has been actively involved in charitable causes.

Everyday, Gardenia delivers complimentary fresh bread to over

61 charitable organizations like old folks homes, orphanages

and centres for the disabled, eight of which have been on

Gardenia’s delivery list since 1991.

Collaboration With NADI

• As a responsible corporate citizen, we at Gardenia are doing

our part to help fight the obesity epidemic in Malaysia. We are

working closely with the National Diabetes Institute (NADI) on

the “Fight Against Diabetes” programme, a major educational

drive to bring public awareness on the prevention and

management of diabetes.

Dardenia With NADI

MARKETING

Price:-

•Price of Gardenia products is from

RM 0.90 => RM 4.50

Product:-There many type of product in Gardenia.

• European Cottage

• Low Fat FibremealRange

• Toast’em

• Twiggies

• Delicia

• Fluffy Buns

• E.t.c

Promotion:-

Place:-

Packaging and Branding:-

CONCLUSION

Eat Healthy, Stay Healthy

• Eating healthy doesn't mean you have to say “goodbye” to

foods like nasi lemak, mee goreng or roti canai. With the

right plan, you can still enjoy your favourite dishes as long

as you have more healthy meals than less healthy ones.

Just remember to exercise, get enough rest and practise

a healthy lifestyle as often as possible. Don’t wait till your

health deteriorates and diabetes sets in before you make

a change because prevention is always better than cure.

REFERRENCES

• http://gardenia.com.my/wordpress/?p=152

• http://www.gardenia.com.my/articles/2706E.html

• http://www.gardenia.com.my/

• http://youtube.com/

THANK YOU!