game mechanics & funware for non-profits
DESCRIPTION
Based on research from my book "Game-Based Marketing" (Wiley, 2010) - Game Mechanics & Funware for Non-Profits is a presentation I've given to a number of non-profits around the US. It details how to use points, challenges, leaderboards and other social tools to create and engage community. More on Game-Based Marketing & Funware: http://funwareblog.comTRANSCRIPT
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gamificationfor causes
gabe zichermann@gzicherm
Gamification.Co
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there's something about mary
author “Game Based Marketing”blogger gamification.co
advisor & mentor to startupsspeaker, 25+ events/year
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http://GSummit.com
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gamification is the process of using game thinking & mechanics to
engage audiences & solve problems
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fun and theme are not correlated
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what activities are fun?
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the spoonful of sugar approach
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sugar (loyalty) throughout history
TangibleGoods1800s
CashIncentives
1930s
VirtualRewards
2000s
LoyaltySystems
1980s
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0
40
80
120
160
200
1800 1850 1900 1950 2000 2050loyalty costs status & social power
costs and status value of loyalty
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at what cost, status?
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$1,000,000 $100,000
at what cost, status?
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point system
challenges
win conditions
badges
socialnetworking
leaderboards
gamification loop
status
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meta-games
• gifting
• structured exchanges
• reputation/ranking
• quests/raids
• poking/flirting
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achiever socializer
explorer killer
Bartle's Player Types
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nike+ is a great example
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is broad better?
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It takes all kinds
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MotivationsDo good
Be loved
Express yourself
Gain status
Help others
Succeed
Intrinsic
Extrinsic
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against interest
predictable
unforced
GAMES
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edutainment vs entertainment
geography history
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Premal Shah, Kiva
"I think our biggest competitor is actually
Zynga."
10/13/2010
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there are "issues"
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the game favors its creator
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theme & fun are not correlated
fun & work can merge with games
status, not cash is the best incentive
the gamification loop is your guide
games favor their creators
fun is the future
summary
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gabe zichermann@gzicherm
Gamification.Co