futurehealth 2020 by peter fisk

FUTUREHEALTH

Peter Fisk GeniusWorks and IE Business School

Email: [email protected] Web: www.theGeniusWorks.com

New book: www.Gamechangers.pro

2020

FUTUREHEALTH 2020

The new world of business

Patient-centric healthcare

A better future starts today

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FUTUREHEALTH 2020

Kaleidoscope world

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Tectonic shifts

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East Small

West Big

Relevant Average

© Peter Fisk 2015

Imagination Capability Collaborative Independent

Disrupting Evolving

© Peter Fisk 2015

Consumer Emotional

Pull

Business Rational

Push

© Peter Fisk 2015

Customers in control

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New opportunities to grow

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Time to think bigger

The Gamechangers

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Audacious ideas

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Shaping the future

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10 times not 10%

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es

1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight

1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok

1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova

1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi

1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars

1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla

1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri

1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s

1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha

1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress

futureproduct futurefashion futurefood futurestore

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator

1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You

futureservice futurebrands

© Peter Fisk 2015 [email protected]

The world’s most disruptive innovators today …



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FUTUREHEALTH 2020

Who is the customer?

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© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Amazon Dash

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BioStamp


Nike+


Scanadu

What is “patient-centric”?

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Rapid change in healthcare

Pharma Patient

Hospitals

Insurers

Physicians

Government

Pharma 1.0

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Epocrates

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Second Sight

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Organova

Power shift to patients

Pharma Patient

Academia Deliverers

Biotech Medtech

Hospitals

Insurers

Physicians

Government

Pharma 2.0

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Voxiva

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Bayer Didget

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Zecuity


First Warning

New world of wellness

Pharma Patient

Academia

Biotech Medtech

Hospitals

Insurers

Retailers

Tech

Wellbeing

Food

Employers

Physicians

Governments

Deliverers

Pharma 3.0

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23andMe


Walmart Clinics

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Google Lifeware

Patient

Make my treatment decisions based on outcomes

Choose brands

which are relevant to

me

Influenced by friends and others

like me I shop

around for quality and

lifetime costs

I monitor my health, control my

care

I own my data, my

budget and wellbeing

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Patient-centric

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MangoHealth

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Apple Health

Pharma 2020

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FUTUREHEALTH 2020


Learning from other places

Health and beauty

Fitness and Wellbeing

Food, Fashion and Lifestyle

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Making new connections

Volume of innovation efforts Last 10 years

Business model

Finance Networking

Channel

Delivery Brand

Customer experience

Core process

Process Enabling process

Product performance

Offering Product system

Service

Where most innovation happens

© Peter Fisk 2015

Business model

Finance Networking

Channel

Delivery Brand

Customer experience

Core process

Process Enabling process

Product performance

Offering Product system

Service

Cumulative value creation Last 10 years

Where innovation has most impact

© Peter Fisk 2015


Moven

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Cue Health

$199 lab in a box


Philosophy


Kurbo Health


Raspberry Pi

Omada Health

8 practical steps to win in pharma 2020


Customer Business

Rethink purpose


Patient Pharma

From sickness to health

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Rethink brands


How to live a better life


Rethink propositions

Segment

Motivation

Key benefit

Value proposition

Segment

Motivation

Key benefit

Value proposition

Segment

Motivation

Key benefit

Value proposition


Segment

Motivation

Key benefit

Value proposition

Segment

Motivation

Key benefit

Value proposition

Segment

Motivation

Key benefit

Value proposition

Therapies to Motivations


What to Who+Why+how

© Peter Fisk 2015 More details in the new “Gamechangers” book

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Rethink business models Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models


Drug sales to positive impact Make and distribute

business model

eg CocaCola

Microsoft

Spectrum retail

business model

eg Amazon

Marks & Spencer

Make and sell direct

business model

eg BMW, HSBC

Niche retail

business model

eg ToysRUs, Wiggle

License to make

business model

eg ARM, Ed Hardy

Curated retail

business model

eg Fab,

Positive Luxury

Membership club

business model

eg Costco,

Quintessentially

Crowdfunded ventures

business model

eg Kickstarter,

Zidisha

Opensourced

community

business model

eg RedHat, MySQL

Subscription payment

business model

eg FT.com, Graze

Buyer and seller

marketplace

business model

eg Etsy, NYSE

Micro payments

business model

eg Flattr

Grameen Danone

Collaborative

consumption

business model

eg Buzzcar, Regus

Regular Replacement

business model

eg Gillette,

Nespresso

Branded Consortia

business model

eg Cisco, Spar

Advertising or

Sponsorship

business model

eg Google,

Metro Newspapers

Listed or Promoted

business model

eg Monster Linkedin

Network builders

business model

eg Hotmail, Twitter

Demand then Made

business model

eg ZaoZao,

Threadless

Auction retail

business model

eg eBay, Sotheby

Knowledge and time

business model

eg McKinsey, Harvard

Franchised retail

business model

eg McDonalds,

Subway

Certification and

endorsement

business model

eg ISO, Verisign

Remainder retail

business model

Eg Saks,

Vente Privee

Multulevel

marketing

business model

eg Tupperware,

Natura

Group buying

business model

eg Groupon,

Huddlebuy

Reverse auction

business model

eg Priceline

Freemarkets

Shared rental

business model

eg Zilok, Hilton

Tradeable currency

business model

eg Bitcoin Air Miles

Freemium pay within

business model

eg Angry Bird,

Coursera

Transaction facilitator

business model

eg Paypal, Visa

Pay as you go

business model

eg AzuriTech

Techshop

Dynamic pricing

business model

eg Expedia, Uber

Reputation builders

business model

eg Tripadvisor,

PaywithaTweet

Customer data

business model

eg Facebook,

23andMe

Non-profit business

business model

eg Oxfam Wikipedia

Maker models Channel models Crowd models Payment models Exchange models Asset models


Rethink marketing


Engaging in their world


Rethink experiences


Living a better life


Rethink relationships


Living a better life together




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FUTUREHEALTH 2020

What will you do?

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Vision Canvas

Strategy Canvas

Growth Canvas

Disruption Canvas

Brand Canvas

Engagement Canvas

Proposition Canvas

Relationship Canvas

Insights Canvas

Co-creation Canvas

Innovation Canvas

Business Canvas

Leadership Canvas

Sustainability Canvas

Culture Canvas

Performance Canvas

FUTU

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LA

B BR

AN

D L

AB

CR

EA

TIVE

LAB

PER

FOR

MA

NC

E LA

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How will your patients be winners?

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Be Bold Be Brave

Be Brilliant

Peter Fisk is a bestselling author, keynote speaker and expert consultant, helping business leaders to develop innovative strategies for business and brands. He is a Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, and leads his own company, GeniusWorks, a boutique consulting firm, helping clients around the world to make sense of fast-changing markets, and find new ways to think, compete and win. He features on the Thinkers 50 “Guru Radar” as one of the world’s top business experts. Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. He has worked in every sector and region of the world. As CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what's best and next in business and markets. Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with businesses in every sector, food to fashion, skincare to stock exchanges – brands as diverse as Aeroflot and Coca Cola, DSM and GSK, Mars and M&S, Philosophy and Red Bull, Sabre and Santander, Tata and Turkcell, Virgin and Visa, Vodafone and Yapi Kredi - to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth. Peter’s new book "Gamechangers ... Are you ready to change the world?” explores the next generation of brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Marketing Book of the Year 2015. His other books include "Marketing Genius" explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation - and most recently "Creative Genius" defining what it takes to be Leonardo da Vinci in the 21 Century. Peter was described by Business Strategy Journal as "one of the best new business thinkers". He is thoughtful and practical, combining high-energy keynotes with high-impact workshops. Each one is uniquely designed for the specific audience, their issues and aspirations. Helping people to find their own space, to be leaders of change - to be bold, brave and brilliant.

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Strategy and innovation, brands and marketing Inspiring keynote speaking Expert strategic consulting Practical executive development Email: [email protected] Telephone: +44 (0)78344 83830 Website: www.theGeniusWorks.com Twitter: @GeniusWorks Linked-in: www.linkedin.com/in/geniusworks New book, just published: www.Gamechangers.pro Previous books include: www.CreativeGeniusLive.com Download presentations: www.slideshare.net/geniusworks Watch videos: www.youtube.com/thegeniuswork

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