gamechangers kazakhstan by peter fisk
TRANSCRIPT
Peter Fisk, 19 February 2015, Astana
Founder of GeniusWork; Author of “Gamechangers”
Professor of Strategy, Innovation and Marketing, IE Business School
Email: [email protected] Twitter: @geniusworks
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Sustainable living
Culture fusion
Localness
Storytelling
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Sustainable living
Culture fusion
Localness
Storytelling
Wellbeing
Happiness
Caring
Tribal
Building blocks to the future
Globalisation
Turbulent markets
New economies
New business models
Biotech
Internet of things
Clean energy
Nano tech
Healthcare
Resource shortages
Transparency
Travel
Climate change
Urbanisation
Bio diversity
Population growth
Agelessness
Creative class
Digital natives
Women
Mobility
Open education
Cloud intelligence
Entrepreneurship
Sustainable living
Culture fusion
Localness
Storytelling
Wellbeing
Happiness
Caring
Tribal
Authenticity
Collaboration
Lifetime learning
Empowerment
Building blocks to the future
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
Gen
X
Born
1965-1980
50 million
Influenced by fall of Berlin
Wall, capitalism, Live Aid
Open-minded, practical and
pragmatic
Self-reliant, reject the rules,
what’s in it for me
Career professionals, but also
seek work-life “balance”
Computer adopters, emailers,
but like face to face
Changing attitudes
Gen
XGen
Y
Born
1965-1980
50 million
Born
1980-1995
75 million
Influenced by fall of Berlin
Wall, capitalism, Live Aid
Open-minded, practical and
pragmatic
Self-reliant, reject the rules,
what’s in it for me
Career professionals, but also
seek work-life “balance”
Computer adopters, emailers,
but like face to face
Influenced by 9/11, reality TV,
and social media
Ethnically diverse, realistic
and optimistic
Self-inventive, rewrite the
rules, make the most of life
Seek freedom and flexibility,
work “with” not for company
Digital natives, big texters and
social media users
Changing attitudes
Gen
XGen
YGen
Z
Born
1965-1980
50 million
Born
1980-1995
75 million
Born
1995-2010
100 million
Influenced by fall of Berlin
Wall, capitalism, Live Aid
Open-minded, practical and
pragmatic
Self-reliant, reject the rules,
what’s in it for me
Career professionals, but also
seek work-life “balance”
Computer adopters, emailers,
but like face to face
Influenced by 9/11, reality TV,
and social media
Ethnically diverse, realistic
and optimistic
Self-inventive, rewrite the
rules, make the most of life
Seek freedom and flexibility,
work “with” not for company
Digital natives, big texters and
social media users
Influenced by economic and
climate crisis, Arab spring
Global minded, caring and
opportunistic
Collective, don’t know the
rules, “in it” together
Seek security and stability,
multi-takers, project workers
Digitally immersed, driven by
mobile and crowd behaviour
Changing attitudes
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
Business
narrow
view
Your
narrow
view
Customer
broader
view
You Customer
Seeing things differently
Thinking different things
© Peter Fisk 2014
Gamechangers.pro
16 ways to innovate your business
Brand
innovation
Purpose
innovation
Strategy
innovation
Concept
innovation
Structural
innovation
Process
innovation
Resource
innovation
Financial
innovation
Market
innovation
Customer
innovation
Experience
innovation
Relational
innovation
Pricing
innovation
Channel
innovation
Service
innovation
Product
innovation
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
The Global Gamechangers.pro
© Peter Fisk 2014
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
The Global Gamechangers.pro
© Peter Fisk 2014
Blessus, Warsaw PL
Alior Sync, Warsaw PL
EMT, Tallinn EE
Parra, Kaunas LT
Pipistrel, Ajdovscina SI
Rimac, Sveta Nedejla HR
VodaVoda, Belgrade RS
Mall.cz, Prague CZ
Heavy Eco, Tallinn EE
Lingibli, Bratislava SK
Jursons, Riga, LV
Antro, Oriszentpeter, HU
Enable Talk, Kiev UA
Dacia, Mioveni, RO
Skoda, Mlada Bleslav CZ
Synqera, St Petersburg RU
Instabank, Moscow RU
Petcube, Kiev UANewsinLevels, Prague CZ
Babochki Cafe, Moscow RU
Aeromobil, Bratislava SK
es
1. 23 & Me
2. Aravind
3. Epocrates
4. Genentech
5. Intuitive Surgical
6. Narayana H
7. Organova
8. PatientsLikeMe
9. Scanadu
10. Second Sight
1. Amazon
2. Aussie Farmers
3. Etsy
4. Fab
5. Greenbox
6. Le Pain Q
7. Positive Luxury
8. Trader Joe’s
9. ZaoZao
10. Zilok
1. Apple
2. Beauty’in
3. Godrej
4. Lego
5. Method
6. Natura
7. Nike+
8. Oculus Rift
9. Pebble
10. Renova
1. Alibaba
2. ARM
3. Bharti Airtel
4. Giff Gaff
5. Google X
6. Rackspace
7. Raspberry Pi
8. Samsung
9. Tencent QQ
10. Xiaomi
1. Aeromobil
2. Air Asia
3. AirBNB
4. Emirates
5. Kulula
6. Moveo
7. Pipistrel
8. RedBus
9. Virgin Galactic
10. Zipcars
1. 3DHubs
2. Corning
3. DP World
4. Dyson
5. Embraer
6. Local Motors
7. Space X
8. Syngenta
9. Tata
10. Tesla
1. Aeroshots
2. Gram-Danone
3. Graze
4. Isis Organic
5. Juan Valdez
6. LA Organic
7. Moa Beer
8. Nespresso
9. Yeni Reki
10. Zespri
1. Ashmei
2. Beats
3. Desigual
4. Gilan
5. Indetix
6. Patagonia
7. Rapha
8. Shang Xai
9. Threadless
10. Tom’s
1. Alior Sync
2. La Caixa
3. Fidor
4. First National
5. Itan Unibanco
6. Moven
7. M-Pesa
8. Square
9. Umpqau
10. Zidisha
1. Al Jazeera
2. Coursera
3. Future
4. Pixar
5. Pledge Music
6. Red Bull
7. Rovio
8. Spotify
9. Ushahida
10. Wordpress
futureproduct futurefashion futurefoodfuturestore
futurehealth futuretech futuremakersfuturebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka
2. AzuriTech
3. Graal Bio
4. IBM
5. IDEO
6. Kickstarter
7. Li & Fung
8. Live Nation
9. Salesforce
10. Y Combinator
1. FC Barcelona
2. Bitcoin
3. Bhutan
4. The Elders
5. Lovemarks
6. Oregon Project
7. ParkRun
8. WWF
9. Zoe Suggs
10. You
futureservice futurebrands
The Global Gamechangers.pro
© Peter Fisk 2014
Brands
Resonate
Innovate
Enable
Connect
Brands are about people
not products, about
people’s lives and dreams,
not ownership …
1. Brands … Change your purpose
Brands
Resonate
Innovate
Enable
Connect
Innovate the business
model and customer
experience, connecting
the best ideas together …
2. Innovate … Change your business
Make and
distribute
business model
eg CocaCola
Microsoft
Spectrum
retail
business model
eg Amazon
Marks & Spencer
Make and
sell direct
business model
eg BMW,
HSBC
Niche
retail
business model
eg ToysRUs,
Wiggle
License to
make
business model
eg ARM,
Ed Hardy
Curated
retail
business model
eg Fab,
Positive Luxury
Membership
club
business model
eg Costco,
Quintessentially
Crowdfunded
ventures
business model
eg Kickstarter,
Zidisha
Opensourced
community
business model
eg RedHat,
MySQL
Subscription
payment
business model
eg FT.com,
Graze
Buyer and seller
marketplace
business model
eg Etsy,
NYSE
Micro
payments
business model
eg Flattr
Grameen Danone
Collaborative
consumption
business model
eg Buzzcar,
Regus
Regular
Replacement
business model
eg Gillette,
Nespresso
Branded
Consortia
business model
eg Cisco,
Spar
Advertising or
Sponsorship
business model
eg Google,
Metro Newspapers
Listed or
Promoted
business model
eg Monster
Network
builders
business model
eg Hotmail,
Demand
then Made
business model
eg ZaoZao,
Threadless
Auction
retail
business model
eg eBay,
Sotheby
Knowledge
and time
business model
eg McKinsey,
Harvard
Franchised
retail
business model
eg McDonalds,
Subway
Certification and
endorsement
business model
eg ISO,
Verisign
Remainder
retail
business model
Eg Saks,
Vente Privee
Multulevel
marketing
business model
eg Tupperware,
Natura
Group
buying
business model
eg Groupon,
Huddlebuy
Reverse
auction
business model
eg Priceline
Freemarkets
Shared
rental
business model
eg Zilok,
Hilton
Tradeable
currency
business model
eg Bitcoin
Air Miles
Freemium
pay within
business model
eg Angry Bird,
Coursera
Transaction
facilitator
business model
eg Paypal,
Visa
Pay as
you go
business model
eg AzuriTech
Techshop
Dynamic
pricing
business model
eg Expedia,
Uber
Reputation
builders
business model
eg Tripadvisor,
PaywithaTweet
Customer
data
business model
eg Facebook,
23andMe
Non-profit
business
business model
eg Oxfam
Wikipedia
Maker models Channel models Crowd models Payment models Exchange models Asset models
New business models
Brands
Resonate
Innovate
Enable
Connect
Engage people in relevant,
personal, topical ways …
Marketing is “real time”
and about real things …
3. Resonate … Change your marketing
Personal
marketin
g
Social
marketin
g
Story
marketin
g
Real-time
marketin
g
Brand
Relevant
propositions
Enabling
experience
Resonance marketing
Brands
Resonate
Innovate
Enable
Connect
Deliver experiences that
enable people to use
products better … enable
them to achieve more
4. Enable … Change your experience
Commodity
product
Branded
product
Personal
service
Branded
experience
Customer’s
experience
Distinctive
design
Empathetic
delivery
Integrated
journey
Enabling
more
2c coffee
beans
20c branded
coffee
$2 coffee
in store
$20 lunch
with friends
Ad
de
d v
alu
e t
hro
ug
h
dif
fere
nti
ati
on
Added value through
relevance
Enabling experiences
Brands
Resonate
Innovate
Enable
Connect
Connect people with
others like them …
Communities of interest;
Movements with purpose
5. Connect … Change your relationship
MovementCollaborative
Customer
CustomerCustomer
CustomerCustomer
Customer
Brand-
enabled
community
Co-enable Co-design
Co-create
Co-sellCo-support
Co-consume
Customer movements
I am a gamechanger
I believe in the future
A world of infinite possibilities
I see opportunity when others see impossibility
Thinking bigger, reframing my perspective.
Seeing things differently, thinking different things.
I explore. I challenge. I risk. I venture.
Rethinking. Imagining. Reinventing. Igniting.
We are all in the ideas business.
Creating, designing, innovating, together.
I embrace my childlike wonder and curiosity
I take flying leaps into the known.
Playing the game. Changing the game. Playing to win.
Playing the game. Changing the game. Playing to win.
I want to contribute to something bigger than myself.
I want to make life better, the world a better place.
Change is my opportunity, to seize and shape.
Aiming higher, with a purpose beyond profit.
Harnessing the power of brands, the potential of
people.
Digital networks, technologies and business models.
Fusing the best ideas. amplifying the potential of
others.
Mobilising people with a cause, enabling them to
achieve more.
I don’t want to live somebody else’s life.
To live in the shadow of somebody else’s vision.
Imagination is my pathway to a better future.
Ideas and brands are my guides.
Partners make them real.
Most of all, I believe in me, and in being more.
To achieve what I never thought possible.
To put a ding in my universe.
I am bold, brave and brilliant.
I am a gamechanger.
Email: [email protected]
Website: www.theGeniusWorks.com
New book: www.Gamechangers.pro
Twitter: @geniusworks