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For the complete media kit, visit ConstructionNetworkMediaKit.com.
BIG REACH into the construction industry
THE LARGEST CONSTRUCTION NETWORK IN NORTH AMERICA▶ 1 integrated web portal ‒ ForConstructionPros.com ‒ serving the entire construction
industry
▶ 6 magazines in print and digital formatsAsphalt Contractor | Concrete Contractor | Equipment Today | Pavement Maintenance & Reconstruction | Rental | Sustainable Construction
▶ 18 newsletters | 22 social sites | Multiple trade shows/events▶ 11 dedicated editors providing fresh content daily
▶ Audience ‒ 225,332 Highway and heavy construction contractors, commercial construction contractors, rental center owners and operators, concrete contractors, paving & pavement maintenance contractors, asphalt producers, asphalt contractors, engineers and product development teams at mobile on- and off-road equipment manufacturers, related construction professionals
Audience summary232,048 unique visitors/month1
unique visitors per yearUp to 102,766 in 7 newsletters3
149,938 Email third-party3
10,001 magazine2
16,590 Road Building Update newsletter3
17,591 Email third-party3
28,686 magazine2
53,176 In the Mix newsletter3
23,161 Polishing Contractor Update newsletter60,341 Email third-party3
77,009 magazine2
62,386 Breaking Ground newsletter3
81,058 Email third-party3
19,309 magazine2
28,635 unique visitors/ month1
Up to 23,325 in 9 newsletters3
25,190 Email third-party3
18,503 magazine2
19,445 Blacktop Update newsletter3
22,258 Email third-party3
20,011 magazine2
30,488 RentalWatchnewsletter3
33,803 Email third-party3
108,637magazine2
93,071 Constructing Green newsletter3
1Google Analytics January 20172BPA Brand Reports December 20163Publisher’s data
North America’s #1 construction web portal
BIGGER got BETTER with a new look, expanded navigation and a better user experienceMORE news and analysis from our Construction Network: Asphalt Contractor, Concrete Contractor, Equipment Today, Pavement Maintenance & Reconstruction, Rental, Sustainable Construction, Concrete Polishing & Staining Conference and Expo▶ New Equipment Directory – Online catalog for 30,000+ products and services▶ Verified mobile compatibility – boosts ranking of mobile search results▶ Responsive web design – content optimally displays on all devices▶ Dynamic page loads – delivers related content as the user scrolls, increasing your ad visibility▶ Targeted, in-view advertising – no below-the-fold ads
WEB MARKETING OPPORTUNITIES▶ Highly visible online display advertising▶ Native/sponsored content▶ Category sponsorship▶ Retargeting▶ Video web channel▶ Custom options▶ Sponsored website channel
Delivers news, analysis, industry videos and creative marketing opportunities that reach across construction segments.
232,048unique visitors/month1
18% increase in unique visitors2
1Google Analytics January 20172Google Analytics January 2017 compared with January 2016
NEWSLETTER ADVERTISING▶ Headline News | 64,970 subscribers▶ New Machine Solutions | 65,838 subscribers▶ Profit Matters | 74,269 subscribers▶ SnowPRO| 81,149 subscribers in snow states▶ The Lube Report | 25,473 subscribers▶ The Truck Report | 57,671 subscribers▶ The Contractor's Best Friend | 102,766 subscribers▶ Constructing Green |93,071 subscribersPublisher’s data
AD OPTIONS▶ 300x250 with url link▶ Text ad with 295x166 image, headline, up to
300 characters of text, a call to action and url link
EMAILConnect with our engaged audience▶ E-BLASTS: With our extensive email database, you can
target based on specific behaviors, industry categories, job titles or locations.
▶ E-PRODUCT OR E-VIDEO SHOWCASE: This e-blast features your product photo and description or video, along with several selected advertisers.
▶ SURVEY DISTRIBUTION: Send your industry survey via email to a selected list within our extensive database.
▶ NEWSLETTER ADVERTISING: Share your message in a display ad or native content/text ad. Ask us about creating your own newsletter!
MORE DIGITAL OPPORTUNITIES▶ RETARGETING: Stay in front of website visitors, even after they’ve left
ForConstructionPros.com. We’ll serve your ad message as visitors travel around the web.
▶ SOCIAL MEDIA: With 22 social media sites, we’re ready to share your news.
▶ TARGET MARKETING: Send your marketing message to a specific equipment manufacturer audience from our extensive database. Target by industry, location or demographic.
▶ VIDEO PRODUCTION: Need a product or promotional video but don’t have the time or resources to get one created? We can do that for you.
▶ WEBINARS: Sponsor a live or on-demand educational presentation via the internet and receive extensive promotion before, during and after the program. Then, receive the entire registration list, including lead-qualifying information.
▶ WHITE PAPER PROGRAM: Educate current and potential customers about your capabilities and technology. We will house your white paper online and promote it to your selected target audience. You receive full contact information for those who download it.
Production, paving and preservation in every issueThe only industry source providing cutting-edge information on theentire life cycle of asphalt pavements – from HMA production to paving to preservation – in EVERY issue. With our sister publication, Pavement Maintenance & Reconstruction, we produce the industry’s foremost trade show, National Pavement Expo.
AUDIENCE: Asphalt contractors, HMA/WMA producers, highway contractors and public works specifiers in three major sectors: paving, preservation and plants.
MAGAZINE▶ 10,001 asphalt professional subscribers1
▶ 10 issues per year▶ Print and online flipbook edition
NEWSLETTER▶ Road Building Update ▶ 16,560 asphalt construction subscribers2
▶ Once monthly (4 ad positions/newsletter)
EMAIL MARKETING ▶ 17,591 asphalt construction subscribers2
WEBSITE▶ Asphalt Channel on ForConstructionPros.com
18,300 average page views/month3
▶ Content updated daily
SOCIAL MEDIA
AWARDS ▶ Top 30 Editor’s Choice Awards (May issue)
1BPA Brand Report December 20162Publisher’s data3Google Analytics October 2016
Reach concrete and decorative concrete contractorsDelivers practical information to concrete contractors, covering concrete equipment, technology, job-site solutions, tips on staying competitive, finance, insurance and best practices in flatwork/slabs, foundations and walls, decorative concrete and polished concrete. We produce the polished concrete industry’s foremost trade event: Concrete Polishing & Staining Conference and Expo. AUDIENCE: Management-level contractors involved in residential and commercial concrete construction and road and highway construction.
MAGAZINE▶ 28,686 concrete professional subscribers1
▶ 7 issues per year▶ Print and interactive digital editions
NEWSLETTERS▶ In the Mix | 53,176 asphalt subscribers2
Weekly (4 ad positions/newsletter)▶ Polishing Contractor Update
23,161polishing & staining subscribers2
Monthly (4 ad positions/newsletter)▶ Construction Zone Safety | 49,204 subscribers2
Monthly (4 ad positions/newsletter)▶ SnowPRO |45,009 subscribers 2x/year2
EMAIL MARKETING ▶ 60,341 concrete construction subscribers2
WEBSITE▶ Concrete Channel on
ForConstructionPros.com42,300 average page views/month3
▶ Content updated daily
SOCIAL MEDIA
EVENTS▶ Concrete Polishing & Staining
Conference and ExpoOct. 5-7, 2017 Pittsburgh, PA
1BPA Brand Report December 20162Publisher’s data3Google Analytics October 2016
#1 construction equipment brand in North America With more than 50 years of experience, Equipment Today provides the insights on equipment and technology that contractors need to achieve maximum profitability in their commercial construction operations.
AUDIENCE: Highway & heavy construction and general building construction, demolition, utility, and other construction segment
MAGAZINE▶ 77,009 construction subscribers1
▶ 12 issues per year▶ Print and online flipbook editions
NEWSLETTERS▶ Breaking Ground | 67,386 subscribers2
Twice monthly (4 ad positions/newsletter)
▶ Construction Zone Safety 49,204 construction subscribers2
Monthly (4 ad positions/newsletter)
▶ IPAF Elevating Safety44,844 construction subscribers5x/year (4 ad positions/newsletter)
▶ SnowPRO |45,009 subscribers 2x/year2
EMAIL MARKETING ▶ 81,058 construction subscribers2
WEBSITE▶ ForConstructionPros.com
684,665 page views/month3
▶ Dedicated Equipment Channel content updated daily
SOCIAL MEDIA
AWARDSContractors’ Top 50 News Products (September issue)
1BPA Brand Report December 20162Publisher’s data3Google Analytics October 2016
1
BIG REACH: Mobile off-highway manufacturersIn-depth reporting on global market trends, technology developments, engineering innovations and new product and equipment launches to keep readers informed about the latest information in a dynamic and rapidly changing industry.
AUDIENCE: Engineers and product development teams at mobile on- and off-road equipment manufacturers involved in: ▶ Industrial/utility/construction▶ Agriculture
Truck, bus or municipal vehicles▶ Engine, drivetrain, transmissions▶ Military ▶ Mining ▶ Forestry ▶ Lawn and garden
ONLINE MEDIA KIT: OEMOffHighwayMediaKit.com
EMAIL MARKETING ▶ 24,564 subscribers3
SOCIAL
AWARDS▶ Innovators' Top 10 New Products
(Nov/Dec issue)
WEBSITE ‒ OEMOffHighway.com▶ 28,635 unique visitors/month4
▶ International reach with 42% outside the U.S.4
MAGAZINE – print & interactive digital▶ 19,309 print and digital audited subscribers1
▶ PLUS 18,481 additional digital distribution3
▶ PLUS 5,000 additional European print distribution (Jan/Feb and Sept issues)3
▶ 17,707 manufacturer subscribers2
NEWSLETTERS▶ 9 news and systems newsletters▶ Distribution: From 15,739 to 25,583 subscribers3
2
1BPA Brand Report December 2016 2BPA Brand Report December 2016 Subscribers with “manufacturer” in their Business & Industry description3 Publisher’s data4Google Analytics January 2017
2
Pavement contractors’ how-to resource for profitabilityInformation to help contractors run their businesses more profitably and stay abreast of industry trends, technology, and on-the-job techniques to improve productivity and add to their bottom line. 30+ years of publishing experience and the only BPA-audited magazine covering this industry segment. With our sister publication, Asphalt Contractor, we sponsor the industry’s foremost trade show, National Pavement Expo.
AUDIENCE: Contractors in paving, sealcoating, pavement marking and sweeping, as well as government subscribers and dealers/distributors.
MAGAZINE▶ 18,503 pavement professional subscribers1
▶ 8 issues per year▶ Print and online flipbook editions
NEWSLETTERS▶ Blacktop Update |19,445 subscribers2
Monthly (4 ad positions/newsletter) ▶ SnowPRO | 45,009 subscribers 2x/year2
EMAIL MARKETING ▶ 22,258 pavement subscribers2
WEBSITE▶ Pavement Maintenance Channel on
ForConstructionPros.com16,100 average page views/month3
▶ Content updated daily
EVENT▶ National Pavement Expo
Feb. 7-10, 2018 Cleveland, OH
SOCIAL MEDIA
AWARDSTop Contractors Awards (June/July issue)Pavement Awards (February issue)
1BPA Brand Report December 20162Publisher’s data3Google Analytics October 2016
2
Reach decision-makers in the construction rental industryProvides equipment rental owners and managers with the information they need to effectively manage their assets for maximum profitability. We speak to the one thing that unites all rental businesses, big and small: the equipment itself. In addition, Rental explores issues related to personnel, finances, software, technology and more.
AUDIENCE: Owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-it-yourselfers. No exclusive party houses or event planners.
MAGAZINE▶ 20,011 rental business subscribers1
▶ 8 issues per year; print & online flipbook editions
NEWSLETTERS▶ RentalWatch | 30,488 subscribers2
Weekly (4 ad positions/newsletter)▶ IPAF Elevating Safety |44,844 subscribers2
Quarterly (4 ad positions/newsletter) ▶ Construction Zone Safety | 49,204 subscribers2
Monthly (4 ad positions/newsletter)▶ Power Rental | 89,671 subscribers
6x/year (4 ad positions/newsletter)
EMAIL MARKETING ▶ 33,803 rental business subscribers2
WEBSITE▶ Rental Channel on
ForConstructionPros.com27,500 average page views/month3
▶ Content updated daily
SOCIAL MEDIA
AWARDSEditor’s Choice Awards (Oct/Nov issue)
1BPA Brand Report December 20162Publisher’s data3Google Analytics October 2016
Pathway to profitsEducates contractors about how they can improve productivity and efficiency, win sustainable projects, and ultimately drive profitability through sustainable best practices while decreasing their environmental footprint. Quarterly interactive digital issues distributed to a broad construction audience.
AUDIENCE: Broad construction audience, including highway and heavy construction, general building construction, concrete contractors, commercial contractors, architectural firms/designers, builders & remodeling contractors, rental/retail businesses and others allied to the field.
MAGAZINE▶ 108,637 digital subscribers1
▶ 4 issues per year▶ Interactive digital editions
NEWSLETTERS▶ Constructing Green 93,071
construction subscribers2
Bi-monthly (2 ad positions/newsletter)
WEBSITE▶ ForConstructionPros.com
718,190 page views/month3
▶ Dedicated Sustainability Channel content updated daily
SOCIAL MEDIA
1BPA Brand Report Sept 20162Publisher’s data3Google Analytics May 2016
3
EVENTSConcrete Polishing & Staining Conference & Expo October 5-7, 2017 | David Lawrence Convention Center Pittsburgh, PACPSconference.com
National Pavement ExpoFebruary 7-10, 2018 | Huntington Convention Center Cleveland, OHNationalPavementExpo.com
World of ConcreteJanuary 23-29, 2018 | Las Vegas Convention Center Las Vegas, NVShare new products, services and promotions through a total package of print, digital, video and broadcast options. Request a proposal.
LEAD GEN
▶ Ad & Brand Surveys▶ Commissioned Special Report▶ Content Marketing/Native Advertising▶ Custom Newsletter, Magazine, Report,▶ Event Marketing▶ Public Relations▶ Retargeting
▶ Social Media Campaign▶ Sponsored Website Channel▶ Target Marketing▶ Video Website Channel▶ Video Production▶ Webinars▶ White Paper Program
Rely on AC Business Media’s Construction Network team of editors, designers, database experts and production staff to help you fill your prospect funnel. Ask us to create a custom program to meet your sales needs.
REPORTING TOOLSWith the Construction Network brands you know how your advertising performs and what changes might boost results. ▶ EMAIL REPORT: Third-party email report displays the number of emails delivered, opened
and clicked, as well as other deployment details.▶ ENGAGEMENT REPORT: Assess the effectiveness of your communication strategies with
this report that measures consumption of your messaging – news articles, press releases, videos, product listings, webinars, white papers – on our digital platform. AND, you’ll learn how you stack up against your competitors.
▶ LEAD REPORT: Summary lead report for the New Equipment Directory, webinars, white papers and other programs that require registration.
▶ ONLINE DISPLAY AD REPORT: The number of impressions and clicks your ad received. Impressions are counted only when your ad is in-view.
▶ GOOGLE ANALYTICS: Receive website user statistics and demographics. ▶ CUSTOM REPORTS: Reports based on your specific needs.
Contact your sales representative for a custom program: 800-538-5544
SEAN DUNPHY, Group Publisher, Equipment Today, OEM Off-Highway, Sustainable ConstructionExt. 1252, [email protected]
AMY SCHWANDT, Group Publisher, Asphalt Contractor and Pavement Maintenance & ReconstructionExt. 1243, [email protected]
ERIC SERVAIS, Publisher, RentalExt. 1244, [email protected]
RYAN OLSON, Publisher/Editorial Director, Concrete ContractorExt. 1306, [email protected]
JILL DRAEGER, Associate Publisher, Equipment TodayExt. 1228, [email protected]
KRIS FLITCROFT, Executive Vice PresidentExt. 1231, [email protected]
ERICA FINGER, Sales AssociateExt. 1230, [email protected]
TOM LUTZKE, National Automotive and Truck Manager630.484.8040, [email protected]
DENISE SINGSIME, Sales AssociateExt. 1245, [email protected]
LYNNE WOODWORTH, Sales AssociateExt. 1265, [email protected]
AL BOWER, Sales AssociateExt. 1257, [email protected]
STACY ROBERTS, Sales AssociateExt. 1239, [email protected]
MELISSA HOPKINS, Independent Sales RepExt. 1303, [email protected]