CINCINNATI USA REGIONAL TOURISM NETWORK Print & Digital Marketing Opportunities

O F F I C I A L V I S I T O R S G U I D E S P R I N G / S U M M E R 2 0 1 6

Cincinnati USA

THE HOT LISTStandouts in Cincinnati& Northern Kentucky

EXPLORE THE OUTDOORS

Cincinnati USA parks

SOMETHING TO SAVOR

Culinary delights

TOURISM IS IMPORTANT…AND GROWING!

Cincinnati USA Regional Tourism Network (RTN) Statement of Purpose: The Cincinnati USA Regional Tourism Network (RTN) is a destination marketing organization that drives leisure travel to create ongoing economic impact for the region’s businesses and communities in which we serve.

Through leveraged media, marketing and communications programs targeted to the active explorer and called-to-action at CincinnatiUSA.com, the RTN attracts new leisure visitors and dollars to the region, while consistently building a loyal base of repeat visitors and advocating residents, within each year and year-over-year.

Our region’s tourism model is unique – with Convention & Visitor’s Bureaus (CVBs) in Cincinnati and Northern Kentucky focused on winning meetings and conventions and a separate Regional Tourism Network (RTN) focused on attracting leisure travelers. This model has demonstrated strong results year after year, driven by the passion and excellence of our hospitality partners on both sides of the Ohio River.

VISITOR PROFILE (AUDIENCE)*:

• Target Markets:- Indianapolis, Louisville, Toledo, and Nashville

• Media Mix- Television, Radio, Digital Display, Search, Social, and Print- 84%: Spending in Summer (May – August)

• 24.1 MILLION: Visitors hosted

• $4.4 BILLION: Visitor spending (up 5.1%) - $492 MILLION: Local taxes generated (offsets the average household tax burden by $602)

• 74,000: Jobs sustained by tourism - 1 in 14: Jobs sustained by tourismSource for these numbers is The Economic Impact of Tourism in the Greater Cincinnati Region, 2013 Analysis, Prepared by Tourism Economics.

Length of stay is 2 nights

56% College/Post Grad

66% Femaletrip planner

75% stay in hotel

Average HHI $72,200

*October 2015, H2R Market Research for RTN

Avg # of visits per year is 2.1

Average HH age 44

Spending per party is $501

Regional Tourism Network Peak Season Media:

CincinnatiUSA.com Visitor Traffic & Demographics:

• Media Objective: Generate traffic to CincinnatiUSA.com, convert visitors, and increase preference of Cincinnati USA as a destination of choice.

• Target Audiences: Adults 25-54

CincinnatiUSA.com Traffic:• Welcomed 2.5MM visitors in 2015• Total of 17 MM visitors since 2007• Projected over 2.6MM visitors in 2016• Largest travel website in the region

Visitation to CincinnatiUSA.com - TOP 10 MARKETS:• Columbus• Indianapolis

• Chicago• Louisville

• Detroit• Dayton

• Lexington• Minneapolis

• New York• Cleveland

Traffic by device:• 36% Desktop• 54% Mobile• 10% Tablet

Local Traffic30%

Outer Market Traffic

70%

(up from $482 in 2014)2.1

Average Number of Visits to the

Region per Year

Official Visitors Guide DistributionIncludes over 350,000 copies across 14 states (hotels, welcome centers, AAA offices, travel agencies, etc) as well as through CincinnatiUSA.com/free-visitors-guide

For the most up-to-date seasonal information visit CincinnatiUSA.com • 1

FULL PAGE 6.75” x 9.875”

For the most up-to-date seasonal information visit CincinnatiUSA.com • 3

¼ PAGE 2.75” x 4.375”

¼ PAGE 2.75” x 4.375”

2 • 2014 Official Visitors Guide

½ PAGE 5.75” x 4.375”

Top markets requesting Visitors Guides:

• Indianapolis

• Columbus

• Dayton

• Louisville

• Cleveland

• Chicago

• Lexington

• Pittsburgh

Print Specs:

The RTN will now produce two seasonal Official Visitors Guides – a Spring/Summer Edition and a Fall/Winter Edition. Visitor research shows that the average number of times a visitor visits our region per year is 2.1.* This strategic shift to two seasonal guides allows us to encourage a repeat visit by showcasing the seasonality and variety of our region’s experiences. The guide will include content for visitors pre-planning their visit as well as resources for visitors in-market.

*October 2015, H2R Market Research for RTN

Spring/Summer EditionFall/Winter Edition

NEW for 2016! 2 Seasonal Guides!

• Reaches larger audience • Seasonal focus • Viewable online• Useful for pre-planning a visit • In-market resource

Official Visitors Guide

O F F I C I A L V I S I T O R S G U I D E S P R I N G / S U M M E R 2 0 1 6

Cincinnati USA

THE HOT LISTStandouts in Cincinnati& Northern Kentucky

EXPLORE THE OUTDOORS

Cincinnati USA parks

SOMETHING TO SAVOR

Culinary delights

Advertising Rates Per Issue:

Full Page: $5,400

Half Page: $3,700

Quarter Page: $2,850

Full Page Spread: $8,065

Covers:2nd or 3rd Cover: $6,350

4th Cover: $6,750*1x rates available upon request

Spring 2017 Deadlines: (Tentative)

Ad Close: January 6, 2017Digital Files Due: January 30, 2017Ship Date: February 15, 2017

Fall Deadlines:Ad Close: July 15, 2016Digital Files Due: August 1, 2016Ship Date: August 11, 2016

50.8% of travelers use

a print publication to plan their

trip!

CincinnatiUSA.com is the official travel guide of Cincinnati & Northern Kentucky. Leverage our extremely qualified and engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message contextually and by timeframe.

• Sold on an impression-over-timeframe basis, with guaranteed exposure.

• Monthly reporting, creative testing and optimization.

Combination of:

Banner Advertising – CincinnatiUSA.com

Formatted Banner & Medium Rectangle Package Rates:75/25 Split impressions between both ad types

Total Package Impressions and Quantity Discounts Rate

(75%)FormattedBanner

(25%)MediumRectangle

20,000 $430 15,000 5,00050,000 $975 37,500 12,500

125,000 $2,188 93,750 31,250250,000 $3,875 187,500 62,500

Impressions Per Unit

Medium Rectangle: 300 x 250 display unit, animated gif’s allowed.

Formatted Banner: 3-frame unit with photo, advertiser name, tag line and description.

Formatted Banner

Medium Rectangle

Featured Business & Event Listings – CincinnatiUSA.comPosition your business, destination or event as a not-to-be-missed experience in front of our most targeted audience on the site. Our Featured Listing program places your business in our premium listing tier on all relevant pages ensuring that you are top of mind when visitors are looking to convert. Featured listings are a great way to increase referral traffic to your website and increase your presence on CincinnatiUSA.com.

Business and Event Listings Featured

Rate: $650/yr. • Top-tier sort in relevant categories• Description & Highlight• Large photo• Website call-to-action

REACH OUR MOST TARGETED AUDIENCE

AdvertiserAverage

CTR

0.68%

BUY YOUR WAY

TO THE TOP!

FEATURED LISTING (PAID)

FREE LISTING

Sales Contact Info:

Maggie Goecke, Custom Publishing Account Manager( 513.562.2783 * mgoecke@cincinnatimagazine.com