for all inquiries, please contact miles pequeno, … · contact miles pequeno, manager, corporate...

1Reach Out to Texas Restaurants: Contact Miles Pequeno, Manager, Corporate Partnerships, 512.457.4164 or [email protected]

The Texas Restaurant Association (TRA) is the leading business association for Texas’ $52.4 billion foodservice industry, which spans over 43,000

locations throughout the state, employing a workforce of 1.2 million – 12% of the state’s employment.

TRA works tirelessly to improve the business climate for its members. Whether it’s navigating the complex waters of ever-changing regulations, providing cutting-edge training and certification products, or empowering members to help reduce their bottom line with practical, relevant business solutions, TRA is an indispensable, one-stop resource for the foodservice industry. Our diverse network of members ranges from restaurant owners, operators, staff and suppliers, to educators and students. They include seasoned veterans and industry leaders, as well as those just entering the workforce for the first time.

For all inquiries, please contact Miles Pequeno,

Manager, Corporate Partnerships at 512.457.4164 or

[email protected]

TXRESTAURANT.ORG


TRA’s quarterly, digital magazine is designed to promote the exchange of ideas and information among restaurant owners and operators, and senior industry executives to improve the profitability of their businesses.

Articles cover industry trends, legal and regulatory issues, events, news and best practices.

Special Features

• Hyperlink provided at no charge, readers click on the ad and go directly to the advertiser’s website

• Interactive editorial includes videos, direct links to relevant information, and photos

• Free to subscribers

• Easily forwarded and shared for increased audience

Audience

Restaurantville is published for foodservice industry professionals. The magazine is distributed to all Texas Restaurant Association members, and to additional executives who have subscribed. Our audience includes single and multi-unit independent restaurant owners; regional chain executives and managers; executive chefs; chef-owners; vendors; and national chain executives.

Circulation

Restaurantville is emailed to more than 6,000 industry professionals.

Frequency

Restaurantville is published four (4) times a year in Winter (February), Spring (May), Summer (August) and Fall (November).

RESTAURANTVILLE MAGAZINE Fall 2014 | 1

‘14fall

RestaurantvilleMAGAZINE CONNECTING THE TEXAS RESTAURANT COMMUNITY

C OR N E RI NGT H E M A R K E TON MARKETING:Pros Share their Secrets

‘15summer


Key Trends Impacting

Independent Restaurateurs

‘16summer


NEW food handler certification deadline September 1st

Handlew ith Care

‘15spring


The founder of wildly successful Smashburger

on the science of flavor, restaurant trends, and

the importance of food with a story.

RESTAURANTVILLEMagazine


Mechanical & Ad Specifications

• All ads must be 300 dpi, full color

• Provide high resolution PDF, or high resolution JPG files

• DO NOT send native files such as Illustrator, or Photoshop PSD files

• Files supplied in formats or sizes other than specified may not be accepted or may result in additional charges

Advertorial

This advertising utilizes your own relevant, high-quality, educational content within Restaurantville Magazine. All advertiser content will be clearly labeled as ‘provided by [advertiser].’ All content is reviewed and approved by the Restaurantville editor prior to publication. 500 word limit with logo and link. Submissions exceeding the word limit will be edited for length. Follow standard advertising deadlines for contract and materials.

ISSUE FEATURED EDITORIALPUBLICATION

DATECLOSING DATES

WINTER Beyond Farm to Fork February 15Contract – February 6

Materials – February 10

SPRING TBD May 17Contract – May 8

Materials – May 12

SUMMER TBD August 16Contract – August 7

Materials – August 11

FALL TBD November 16Contract – November 6

Materials – November 10

Article Submissions and Editorial Policy

If you feel that your company provides a service or product that would be of interest to our readers – one that is designed to help restaurant owners and operators run their businesses more profitably or efficiently – you are welcome to pitch the idea to the editor. Doing so does not indicate a promise or intent to profile the company or product; rather, it means the editor will review the pitch. Questions about article submissions or the editorial policy of Restaurantville Magazine should be directed to Rebecca Robinson, editor, at 512.457.4100 or [email protected].

RESTAURANTVILLEMagazine


1x 4x Dimensions

Advertorial

TRA Member Rate $1,500 $1,350500-word limit w/ logo and link

Non-Member Rate $2,000 $1,800

Full Page

TRA Member Rate $1,000 $9008.5” w x 11” h (no bleed)

Non-Member Rate $1,500 $1,350

Half Page Vertical

TRA Member Rate $500 $4503.5” w x 9.5” h (no bleed)

Non-Member Rate $800 $720

Half Page Horizontal

TRA Member Rate $500 $4507.5” w x 4.75” h (no bleed)

Non-Member Rate $800 $720

RVM Classified * - 1/4 Page

TRA Member Rate $100 *RVM Classified ads must be paid by credit card, no invoices are issued. There are no

frequency discounts for RVM Classified ads.3.5” w x 4.75” h (no bleed)

Non-Member Rate $200

Material Submission

All materials should be sent via email to Miles Pequeno, Corporate Partnerships Manager, [email protected] by the materials deadline for the issue the ad or advertorial is to appear in.

Full Page8.5” x 11”

1/4 Page3.5” x 4.75”

1/2 Page Horizontal7.5” x 4.75”

1/2 Page Vertical

3.5” x 9.5”

AD RATES & SPECS


NEWSLETTERAdvertisingAt A Glance

TRA’s monthly e-newsletter goes out to all current, active TRA members for which we have email addresses. Current distribution is over 3,300.

The e-newsletter covers industry news, events, compliance issues and more. Only one banner ad space is available per issue.

Specs: All ads are full color and include a link to the landing page of your choice. Ad size is 600px x 110px, and ads must be either jpg or png format. Ads are due to TRA by the 10th of month, please specify URL for linking. Email to Miles Pequeno, [email protected].

TRA Member Rate $250

Non-Member Rate $450


TRAOnline Buyer 's GuideThe TRA Online Buyer’s Guide is user-friendly and makes it easy for restaurateurs to find the products and services they need to run their businesses successfully. TRA Allied Members receive a free basic listing as part of their membership.

With hundreds of categories ranging from food products, apparel and POS systems, to maintenance services, equipment and tableware, the Buyer’s Guide is a valuable resource. Enhance your brand and keep your name in front of key decision makers in the foodservice industry.

txrestaurantbuyersguide.com

TRA’s Online Buyer’s Guide is published by Strategic Value Media. To advertise in the guide or upgrade your basic listing, contact Scott Rodman at 913.214.5200 or [email protected].

for all inquiries, please contact miles pequeno, … · contact miles pequeno, manager, corporate...

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