Footwear Footwear InternationalInternational

Case Study: Footwear’s Unpardonable Audacity

Who’s Footwear International?0A multinational manufacturer and marketer of footwear

0 83 companies in 70 countries0 6,300 retail stores and 50,000 independent retailers 0 67,000 employees around the world

0Christian-family-owned business

0Footwear Bangladesh0 Managing Director : Mr. John Carlson

Problems

The Temple Bells and the Design used on the Sandals

The Arabic Spelling of Allah

Causes of the Problems

Causes of the Problem

1.)What roles or role does local politics play in the footwear case?0Prime minister has said that it is an unforgivable crime.

2.) who are the principal actors in this real life business drama• Muslim vs Jews, Salman Rushdie and Mr. Carlson – (the director of the company)

3.) What are the positions taken by the principal local political

group?

0 Students are hostile

0The local media, known as “Meillat”, has published the article against Footwear.

4.) What issues are of great concern to Footwear ?

• the event of Palestinians gunned down by Jews• the contribution of the company toward the

independency of Bangladeshi• Footwear being under the ownership of the Jews

The conflictTheir great concern is the well beings of the company if it is going to survive

What action plan??

Action plan

0Separated in three stages as we are not sure about the future outcome.

0 1) Emphasize more on internal investigation.1) Emphasize more on internal investigation.

0 The stylish who creates the problem

0 Other workers

Action plan (con’t)

0 2) Come out and talk to the society through medias2) Come out and talk to the society through medias

0 Press conference to expose what we collected from the 1st stage

0 Demonstrate how we interpret the symbol

0 Be very sincere

0 Begin investigation on external environment.

Action plan (con’t)0 3) Dealing with the feedbacks3) Dealing with the feedbacks

0 Every coin has two sides

0 If positive… meaning the Muslim society let us fix the problem

0 We recall products and change the logo

0 Regain our reputation by using CSR to show how sincere we are.

Action plan (con’t)0 If the result is not the way we want?

0 The most extreme case

0 Suggest a close down.

0 Either way, some religious groups will close us themselves.

0 Dealing with 85% target market is very hard as this is religious case.

Group MembersWaralee Bunpacherd 4880596

Nisit Pongstabhon 4980652

Tanaluek Thanaaphiwong 4980205

Phirin Riththilertnaapa 5080292