foodcare: aetna hhs nhit challenge

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We are a nation with special dietary needs

Celiac Disease

3m

Sleep Apnea

12m

Osteo- porosis

10m

Gout 6.1m

150 million Americans are managing at least one nutrition related health condition

Pre-Diabetic 79m

Food Allergies

15m Chronic Kidney Disease

26m

Thyroid Disease

20m

COPD 12m

Fatty Liver Disease

30m

Hypertension 76.4m

Diabetes 25.8m Psoriasis

7.5m Gestat- ional

Diabetes 730k

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These community members spend staggering amounts on foods and beverages

Forecasted sales increase for a local New Orleans restaurant from a .001% increase in market share (one per one thousand) for households with chronic diseases

$1,700 per day

Sources: Bureau of Labor Statistics, US Census, National Restaurant Association, CDC, Statista

Grocery store spend is even higher

Restaurant spend

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How can we transform nutrition in our own community?

1.  Dramatically improve the nutrition literacy of our entire population

2.  Make it easy and compelling for our local food and beverage businesses to offer more healthy foods

3.  Align health and nutrition initiatives through cross-sector coalitions of local organizations to maximize their collective impact

4.  Provide community nutrition counselors with tools that are integrated with all of our local health interventions

5.  Identify local community health and food system champions and empower them to lead and sustain our transformations

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Our story is about local health transformation

•  We provide technology and know-how to help communities work through the “FoodCare Playbook” o  8 modules that take the community through straightforward steps to transformation!

•  The real story here is that there are dozens of organizations and hundreds of local community champions already in placeo  What we really do is empower these amazing community champions to better

align their efforts and drive sustainable transformation!

•  And we’re confirming our theory that once you provide food businesses with simple tools and compelling business justification, they will get engagedo  “At our first home Saints game in the Mercedes-Benz Superdome, a place where

we don’t think of people wanting a lot of healthy options, the new Eat Fit NOLA concourse healthy foods stands sold out 10 minutes into the first quarter. And yeah, everyone can get personal nutrition guidance for all of those dishes using the Fit NOLA / Eat Fit NOLA App!” – Molly Kimball, Ochsner Health System

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Top-down community engagement can actually be easy

“With the release of the Fit NOLA App we have reached a tipping point in how public health agencies coordinate and collaborate with community-based healthcare providers, non-profits and employers. Our community has moved beyond fragmented, one-off projects spread across hundreds of organizations and we are now deploying integrated and sustainable community engagement solutions with the aim of making New Orleans a top ten fittest city by our 300th anniversary in 2018. This initiative shows the nation what the future of public and private sector population health partnerships look like.”

Mitch Landrieu Mayor, City of New Orleans

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Empowering local champions (that are typically already in place) is easy; they will drive true transformations

Molly Kimball, RD, CSSD Ochsner Health System Elmwood Wellness Center

Dr. Eric Griggs, MD Crescent City WIC Services State of LA Health Ambassador

“Ochsner started the Eat Fit NOLA initiative so that local restaurants could participate in the transformation of our community. Now with FoodCare they have even more tangible business benefits. Every week more are signing up, even from other parts of the state.” Molly Kimball

“For us these apps are the missing links. All of the local healthcare organizations, non-profits and schools that I’m collaborating with immediately understand the story and want to use these technologies in everything they’re doing. This is a turning point for NOLA.” Doc Griggs

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More local food businesses are signing up every week

Darrell Griewe, Emily Gaddis Gator & Crane Grocery Store

Sam Heyman, Connor Deloach Top Box Foods

“We’re initially going to be focusing on providing new food box combinations that will help with diabetes, heart disease, pregnancy and nursing. We’re forging all sorts of new relationships with local partners. Fit NOLA and Eat Fit NOLA are creating so many new opportunities for us.” Sam Heyman, Founder

“When we launch our new zero-waste, sustainable, health-focused grocery store in January we will have analyzed all of our prepared meals using FoodCare. We’re also going to achieve certification with FoodCare add-on partners Eat Fit NOLA and the United States Health Food Council.” !Emily Gaddis, Founder

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And the food businesses are collaborating with local healthcare teams in unexpected and wonderful ways

Barbara Bolotte, Owner Clean CrEATions

Dr. Naseer Khan, MD Ochsner Health System

“We want to study how plant based high protein diets impact ESRD patients. We heard about FoodCare through the grapevine and were shocked that they could so easily model our guidelines and provide our study participants with an app. Better yet, all sorts of local food companies want to help out and they’re learning about ESRD diets.” Naseer Khan

“When FoodCare began informing customers that a local researcher was doing a first of it’s kind nutrition study, and they were looking for local providers of plant-based dishes to help, we immediately asked to join. Now we’re getting ready to send our prepared meals to Dr. Khan’s study participants and we’re thrilled to be a part of such important research!” !Barbara Bolotte

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From national landmarks to mom and pop restaurants, every neighborhood and need can be reached

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We believe we can replicate this approach anywhere

•  Powerful technology platform that is easy to deployo  Branded mobile nutrition apps within one hour, web apps nearly instantly!o  Model dietary guidelines in excel with one-button uploads to our Care Engine!o  Close relationships with numerous major health associations (that are also

launching FoodCare Apps)!o  Integrated back-end enterprise software application in collaboration with strategic

partners to align community nutrition initiatives! !

•  Well structured deployment methodologyo  The “FoodCare Playbook” is an eight-module guide that walks our backbone

partners through a step-by-step approach to community nutrition transformation!o  Our system is very well aligned for everyone’s needs, so there is very little friction!o  Where there is some friction, we’ve learned how to bring everyone together!

!•  Extreme need for our low cost products and services

o  Our nation is spending trillions treating preventable chronic diseases!o  FoodCare can be deployed with less than five part-time leaders, and a handful of

interns; our results already compare favorably to similar community interventions that had significantly more funding, resources and even time!

foodcare: aetna hhs nhit challenge

Healthcare