flash talk #1: social media in healthcare convention marketing · 3/3/2018 · 1. who you follow...
TRANSCRIPT
Flash Talk #1:
Social Media in Healthcare Convention Marketing
Presented by:
Joe Federbush, EVOLIO Marketing
@jfedevolio evolio.mee
#HCEAInnovate
Goal
Leverage social media to help promote brand experiences before, during, and after conventions & events.
Following are 10 quick-hits of best practices in social media.
#HCEAInnovate
#1: Corporate policy
#HCEAInnovate
• Corporate code of conduct that provides guidelines
for employees who post content on the Internet
either as part of their job or as a private person.
• Does your company have a social media policy?
• If not, get one! If so, review it and share it.
Samples (or Google: Healthcare Social Media Sample Policies):
https://www.tslmarketing.com/medtech/smart-healthcare-social-media-policies
https://blog.hubspot.com/blog/tabid/6307/bid/29441/5-Noteworthy-Examples-of-Corporate-Social-Media-Policies.aspx
#1: Corporate Policy
#HCEAInnovate
• Corporate code of conduct that provides guidelines for employees who post content on the Internet either as part of their job or as a private person.
• Does your company have a social media (or social networking) policy?
• If not, get one! If so, review it and share it.
Samples (or Google: Healthcare Social Media Sample Policies):
https://www.tslmarketing.com/medtech/smart-healthcare-social-media-policies
https://blog.hubspot.com/blog/tabid/6307/bid/29441/5-Noteworthy-Examples-of-Corporate-Social-Media-Policies.aspx
1. Your handle (@): catchy and relevant
2. Your picture: it’s your logo
3. Your bio: essential info in a few words
4. Keep your bio up to date
5. Added extras: email, website, blogs,
other social platforms
#2: Perfect your profile
#HCEAInnovate
1. Who you follow is an extension of you
2. Don’t frivolously follow everyone
3. Find and follow influencers
Influencers can build relationships with the people who can
build relationships for you. Whether an influencer's
audience is small or large, an influencer can reach others via
their blogs and social networks that your brand may not be
able to.
#3: Start following
#4: Use “Influencer marketing”
#HCEAInnovate
• Social-media marketing and content marketing together: influencers are expected to spread the word through their personal social channels
• Who are you trying to influence?
• Extend your reach through influencer channels
• Boost credibility with influencer messaging on your own channels
Resources (or Google: Healthcare Social Media Influencers):
https://mhadegree.org/top-50-healthcare-influencers-to-follow-on-twitter/
https://healthjoy.com/top-100-influencers-in-healthcare/ CSION.com – pay to get influencers
#5: Use pictures
#HCEAInnovate
• Put yourself in the picture
• Allow others to transport themselves into your
moment
• Allows others to share your emotions, no matter
how far away
Inspiring feeds on Instagram:
@marcogrob @wwp (Wounded Warriors Project)
@danrubin @childrenscancer
#6: To hashtag or not to hashtag
#HCEAInnovate
• Make sure account is NOT set to private
• Hashtagging is about reach the right audience, not the biggest audience
• 1 to 3 well chosen hashtags is enough
• Always be looking for “the next hashtag”
#7: Fast-track Your followers
#HCEAInnovate
12.6%
more
engagement
when your post
includes at
least one
hashtag
36%
more
engagement
with photos
compared to
videos
38%
more likes when
your picture
includes a person
or face
56%more engagement
when you include
another user’s
handle in your post
79%more
engagement
when you geotag
your post
Source: Read This If You Want To Be Instagram Famous, Henry Carroll, ©2017
#8: Be a suggested user/follower
#HCEAInnovate
• Bring a unique perspective by sharing inspiring,
original content photos and videos
• Actively engage in and cultivate the community
• Post consistently, but not constantly
• Don’t look desperate
#9: Social Dos
#HCEAInnovate
• Use conventions’ and associations’
social platforms
• Talk to your followers, reply to
comments
• Credit other followers & brands
• Talk to people as you would to
their face, because remember, you
can delete content but it doesn’t
necessarily go away
#10: Social Don’ts
#HCEAInnovate
• Don’t post too often with
nothing to say.
• Max. 2 to 3 posts per day,
spread out
• Don’t post images without
captions. It’s far less engaging
• Don’t start “Twitter wars” –
Don’t badmouth or discredit
anyone publicly
Thank you!from
#HCEAInnovate
Joe Federbush
www.evoliomarketing.com
@jfedevolio
evolio.me