fla. resume

4
LINDA QUINN (LINDA NATARAJ-QUINN)__________________________________________________________ 6670 Anchor Loop #102 Bradenton, Fl. 34212 (732) 245-4591 (cell) PERSONAL PROFILE I’m a creative, goal-oriented self-starter with a diverse background in both Marketing and Sales uniquely qualified to reach the affluent Baby Boomer demographic. CREATIVE HISTORY UNIQUE: Established a “one–of-a-kind” hand made jewelry business in 2007 called Quinnessentials, a line of statement pieces or ”entrance makers”. Become a vendor for Saks Fifth Avenue, Short Hills, NJ, with in-store trunk shows and fashion show involvement. DIVERSE: Have taken numerous art courses at diverse venues from the New School, New York, New Jersey Center for Visual Arts to having attended workshops in Santa Fe, Maine and Provence. Most recently focused on developing as an accomplished Watercolor artist. WELL TRAVELLED: Have traveled globally which has expanded my awareness of other cultures and their interpretation of beauty and its application to art, photography, jewelry and textile design. DETAIL ORIENTED: Hands on in the creative process, from the planning, renovation, and decorating of three homes, to organizing the details in numerous trips, to planning the perfect event. MARKETING HISTORY HALSTON BORGHESE, INC. PRINCESS MARCELLA BORGHESE VICE PRESIDENT, MARKETING 7/93-9/94 Lead the marketing direction for a unique brand with significant growth potential. Clarified and built upon the brand’s unique Italian niche: Montecatini/ Spa inspired skincare, Moda Borghese/Milan runway inspired color, and Fragrance, inspired by the passion of Italy itself. Implemented a short-term promotional calendar to minimize production restraints. Identified need gaps within the line and created a two-year launch calendar. Successfully launched new categories of business, Fragrance & Sun. Focused support dollars on achieving the potential of the big ideas. Provided direction for the entire support program from national advertising to creative on all print materials. Developed new sales tools to simplify communication and maximize productivity given minimal staffing. Initiated packaging redesign to maximize profit without downgrading image. Was spokesperson for the brand in print media, public events and retail sales presentations as well as trade publications.

Upload: linda-quinn

Post on 19-Jul-2015

69 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Fla. Resume

LINDA QUINN (LINDA NATARAJ-QUINN)__________________________________________________________

6670 Anchor Loop

#102

Bradenton, Fl.

34212

(732) 245-4591 (cell)

PERSONAL PROFILE

I’m a creative, goal-oriented self-starter with a diverse background in both Marketing and Sales

uniquely qualified to reach the affluent Baby Boomer demographic.

CREATIVE HISTORY

UNIQUE: Established a “one–of-a-kind” hand made jewelry business in 2007 called Quinnessentials,

a line of statement pieces or ”entrance makers”. Become a vendor for Saks Fifth Avenue, Short

Hills, NJ, with in-store trunk shows and fashion show involvement.

DIVERSE: Have taken numerous art courses at diverse venues from the New School, New York, New

Jersey Center for Visual Arts to having attended workshops in Santa Fe, Maine and Provence. Most

recently focused on developing as an accomplished Watercolor artist.

WELL TRAVELLED: Have traveled globally which has expanded my awareness of other cultures and

their interpretation of beauty and its application to art, photography, jewelry and textile design.

DETAIL ORIENTED: Hands on in the creative process, from the planning, renovation, and decorating

of three homes, to organizing the details in numerous trips, to planning the perfect event.

MARKETING HISTORY

HALSTON BORGHESE, INC.

PRINCESS MARCELLA BORGHESE

VICE PRESIDENT, MARKETING 7/93-9/94

Lead the marketing direction for a unique brand with significant growth potential. Clarified and

built upon the brand’s unique Italian niche: Montecatini/ Spa inspired skincare, Moda

Borghese/Milan runway inspired color, and Fragrance, inspired by the passion of Italy itself.

Implemented a short-term promotional calendar to minimize production restraints. Identified need

gaps within the line and created a two-year launch calendar. Successfully launched new

categories of business, Fragrance & Sun. Focused support dollars on achieving the potential of the

big ideas.

Provided direction for the entire support program from national advertising to creative on all print

materials. Developed new sales tools to simplify communication and maximize productivity given

minimal staffing. Initiated packaging redesign to maximize profit without downgrading image.

Was spokesperson for the brand in print media, public events and retail sales presentations as well

as trade publications.

Page 2: Fla. Resume

ESTEE LAUDER CORPORATION 10/80-7/93

CLINIQUE LABORATORIES, INC. 4/91-7/93

EXECUTIVE DIRECTOR, MAKEUP MARKETING 8/92-7/93

EXECUTIVE DIRECTOR, MAKEUP AND FRAGRANCE MARKETING 4/91-8/92

Successfully ran the largest Makeup business in Department Store distribution, contributing nearly

$250mm annually. Responsible for stepping up new product launch strategy as well as clarifying

existing product positions and maintaining the existing business.

Developed a 3-year product strategy positioned to maximize Clinique’s existing consumer base as

well as introduce new vehicles to expand beyond the young consumer base to meet the needs of

a growing ethnic population via shade extensions and reformulations as well as capture the older,

more affluent consumer.

Initiated 18-month timetables to coordinate Marketing and Production issues and meet ship dates.

Established a basic sales strategy to maximize cross promotion based upon consumer preference

rather than fashion trends. Enhanced Clinique’s position on environmental awareness as well as

profitability by eliminating waste in packaging.

ESTEE LAUDER, INC.

EXECUTIVE DIRECTOR, TREATMENT MARKETING, ESTEE LAUDER SKINCARE 1/87-11-89

DIRECTOR, TREATMENT MARKETING, ESTEE LAUDER SKINCARE 10/85-1/87

MANAGER, MAKEUP MARKETING, ESTEE LAUDER SKINCARE 10/84-10/85

Successfully transitioned from Field Sales to Marketing in the New York office, even taking a

demotion for the opportunity to do so, proving my Sales and Creative background invaluable.

Handled all aspects of a $100mm skincare division from execution of major product launches to

on-going basic business support. Responsible for cost of goods, pricing, forecast accuracy as well

as brand development. Developed timetables and coordinated all facets of product launches

from weekly production meetings to creative brainstorming for in store support materials and

events.

Handled annual brand review verbal & written presentations to the CEO and President as well as

marketing presentations at the global field sales meetings as well as international press

presentations. Executed training videos for major launches.

Successfully launched the two largest and most complex single product introductions of its time:

Eyezone Repair Gel and Future Perfect. Initiated “synergistic testing” to promote cross selling.

Developed 18 month timetables to and conducted weekly operations meetings to meet

production dates and trouble shoot potential problems.

Helped develop the marketing skills of junior executives into that of promotable professionals.

Attended Conferences on the Aging, which provided insight on packaging modifications required

to attract and keep the affluent aging population and implemented these changes for the entire

brand.

Conducted competitive reviews of products and services for Estee Lauder Spa division.

Page 3: Fla. Resume

SALES HISTORY

ESTEE LAUDER, INC.

REGIONAL FIELD SALES MANAGER, NEW YORK METRO MARKET 11/89-4/91

REGIONAL MARKETING MANAGER, PHILADELPHIA MARKET 3/83-10/84

ACCOUNT EXECUTIVE, NEW JERSEY MARKET 10/80-3/83

CHARLES REVSON, ULTIMA11

COUNTER MANAGER, JOHN WANAMAKER, PHILADELPHIA 10/79-10/80

STRAWBRIDGE & CLOTHIER, PHILADELPHIA

ESTEE LAUDER BEAUTY ADVISOR 1/75-10/79

Worked my way up from an in-store beauty consultant to Manager of the largest sales region in the

country, New York, a $70mm market.

Responsible for programming the total marketing calendar, product launch advertising and basic

business support. Handled all sales related issues (space and location, staffing, advertising, etc.) as

well as their fiscal responsibility.

Developed a strong rapport with the retail community. Initiated In-store special events with local

press opportunities to develop brand awareness and profitability versus costly gift programs.

Reorganized the sales management team to a core group of team players significantly improving

morale.

Established a detailed tracking system to get budgets back on track.

OTHER INTERESTS

Am wife to a retired New Jersey radio station owner/executive, former two-term Board Member of

the National Association of Broadcasters and former president of the New Jersey Association of

Broadcasters.

Served on the Board of the Guild of Creative Art in Shrewsbury, New Jersey. Also served on the

fundraising committee.

Have served as Entertainment Chair at the Spring Lake Bath and Tennis Club, Chair of the Fashion

Show, Captain of the Tennis Team.

Love to create, entertain, travel and dance.

References available upon request.

Page 4: Fla. Resume