fla presentation

8/9/2019 Fla Presentation

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Florida Library Association

Wednesday, April 7, 2010

Jumping on the TwitterBandwagon


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Gina Clifford

University of South Florida Libraries

Web Administrator

@[email protected]

Twitter & Your WebStrategy


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What is Twitter?


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*4 MillionPeople VisititEveryD a y

*Quantcast


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Why Use Twitter?

Build a CommunityExchange Ideas with Like-Minded

ProsFunnel Traffic to Blog or WebsiteFind Information

Connect with ColleaguesFree tools = powerful equalizers onthe web

Mobile device - friendly


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Tw itte r in Yo u r W e bStrategy

WEBSITE

-mobile-blogs-apps

YouTube

FlickrGoogleApps

FacebookDel.icio.us

Feedburner

Twitter


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@anywhere

-Location aware


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.Fits in to W e b 3 0

-Location based twittering promisesnew services

. . . -U S Gov faster high speed internet& free national wireless broadbandnetwork by 2020

Google to help build infrastructure

-to support high speed internet


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. ( .)W e b 3 0 co n t

Cisco upgrading router technology to-handle high speed internet

Intel Powerful Xeon chip withenhanced security for cloudcomputing

+Apple's iPad custom apps

/Adds up to anytime anywhere internet


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Find Others To Follow

. .search twitter com .Mr Tweet

Do a Google Search forFind People to Follow on Twitter
http://search.twitter.com/http://search.twitter.com/http://mrtweet.com/http://mrtweet.com/http://www.google.com/search?q=Find+People+to+Follow+on+Twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://www.google.com/search?q=Find+People+to+Follow+on+Twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://www.google.com/search?q=Find+People+to+Follow+on+Twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://mrtweet.com/http://search.twitter.com/


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CUSTOMIZE TWITTER

.twittergallery comtwitterdesigner

.twitbacks com
http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/


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Twitter from FaceBook

Twitter via FaceBook( .)Facebook App
http://www.facebook.com/apps/application.php?id=2231777543&bhttp://www.facebook.com/apps/application.php?id=2231777543&bhttp://www.facebook.com/apps/application.php?id=2231777543&bhttp://www.facebook.com/apps/application.php?id=2231777543&b


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Shorten Twitter URLS

TinyURL

Bit.lyOw.ly
http://tinyurl.com/http://bit.ly/http://ow.ly/url/shorten-urlhttp://ow.ly/url/shorten-urlhttp://bit.ly/http://tinyurl.com/


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eplace or in:ddition to- -E mail

-Listserves-News Website

1

2

3


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. . .Twitter will be there Will You?


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Susan Ariew

University of South Florida

Academic Services Librarian

@[email protected]

Twitter & Outreach forUniversity Librarians


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What is Outreach?

It is difficult to find a concise,agreed-upon definition of the termoutreach in the library profession.

Outreach is defined by the specificactivities that are undertaken bylibrarians and generally meansgoing beyond or surpassing theboundaries of traditional on-siteservices. See:http://nnlm.gov/pnr/eval/marshall.ht
http://nnlm.gov/pnr/eval/marshall.htmlhttp://nnlm.gov/pnr/eval/marshall.html


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Using Twitter to Enhance Blogging Efforts


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Traditional Vehicles for Outreachin the Past

Formal written lettersFlyers & postersNewsletters

EmailWorking through faculty

representatives


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New Outreach Tools

BloggingTwitterFacebook

Web News Feeds


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Twitter for ProfessionalDevelopment

Finding people on Twitter withsimilar professional interests

Keeping up with the trends daily

Using twitter (as in Facebook) toconnect to other professionals


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ActivityGood Tweets or BadTweets? 5 minutesRate each tweet on your sample sheets as the

following:A.This tweet is interesting for me (or my

patrons) to follow up on it by clickingfurther or taking some action (likemaking it a favorite)

B.This tweet is informative but I wouldntfollow up on it at all.

C.This tweet is one that some would noticebut others would ignore.D.This tweet is dull, uninteresting, or

downright geeky.F.This is something that should never


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Discuss3-5 minutesWhen you are finished ratingyour tweets, turn to a partnerand compare notes. Where do

you agree and where do youdiverge?


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Catherine Lavalle-Welch

USF Polytechnic Library

Associate Librarian

@usfplib@englib

[email protected]

Twitter & AcademicLibraries


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Ari Herzoghttp://ariwriter.com/why-social-media-is-a-fad/

Hyping social mediais a fad using social

media is a revolutionA ri H erzog

:// .h ttp a riw rite r c/ - -om w hy social

- - - /m e d ia is a fa d


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Which is to say

Why do I tweet?

pro-activeindependencegeek factor


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Advantages and uses

promotion and communication


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Advantages and uses (cont.)

provision of services


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Advantages and uses (cont.)

connection


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Conditions of success

contentregularitytimingstrategy

d l l


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How do you calculatesuccess?

followersratiosRTrepliesmentions


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Twitter in Public Libraries

Britta Krabill West Palm Beach Public

LibraryReference Librarian

@MyCityLibrary

.krabillb@mycitylibrary org


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Reaching

Target Audience = The Public Tech-savvy? Luddites?Follow to Be Followed! Check Who

Follows You!Know Your Community: Library asVirtual Community CenterWhat events are going on?What interests your patrons?

Know Your ResourcesGovernmentalTourism


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Promoting

Library ProgramsGovernmental ProgramsPromote Your Community!

Public Resources vs. PrivateBusinesses


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Interacting

Timeliness@ RepliesDirect MessagesMentions

Core Group of Followers

Direct some of yourmessages


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Maintaining

Reaching + Promoting + Interacting

= Maintenance

O S


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Our Sources :SJ :Studies Forecast strong growth in Mobile Apps

:// . . / / / / / - - - - - - /http blogs wsj com digits 2010 03 17 studies forecast rapid growth in mobile apps

:etwork Computing :FCC Aims for Nationwide Broadband Access by 2020:// . . / - - / - - - - - - - .http www networkcomputing com data networking management fcc aims for nationwide broadband access by 2020 php

:SJ :Intel Launches Latest Server Chiphttp:// . . / / . =online wsj com article SB10001424052748703734504575125630710523298 html?KEYWORDS

+intel xeon

:SJ :Cisco touts faster web routerhttp:// . . / / . =online wsj com article SB10001424052748704784904575111571948500564 html?KEYWORDS

cisco

:SJ :FCC Chair Suggests Agency Is Considering Free Wireless Internethttp

:// . . / / / / / - - - - - - - - /blogs wsj com digits 2010 03 09 fcc chair suggests agency is considering free wireless internet

:ired :SXSW:// . . / / / / - - - - - - /http www wired com epicenter 2010 03 sxsw twitter ceo evan williams launches anywhere

:WL M Outreach:// . / / / / .http nnlm gov archive pnr eval marshall html

witter Presentation Resources : ://http . . . / .guides lib usf edu content php?pid= & =106244 sid 0

!Th k
http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/http://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.phphttp://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.phphttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/http://nnlm.gov/archive/pnr/eval/marshall.htmlhttp://nnlm.gov/archive/pnr/eval/marshall.htmlhttp://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://nnlm.gov/archive/pnr/eval/marshall.htmlhttp://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.phphttp://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/


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!Thankshttp://guides.lib.usf.edu/twitter
http://guides.lib.usf.edu/twitterhttp://guides.lib.usf.edu/twitter

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