five things we learned from running the digital-only children's radio station fun kids
DESCRIPTION
Fun Kids presentation at Radiodays Europe 2014TRANSCRIPT
Five things we’ve learned from
running the digital-only children’s
radio station Fun Kids
Matt Deegan (@matt)
from Folder Media (@folder) & Fun Kids
(@funkids)
Fun kids Facts
Independent
DAB in London, Internet & Mobile
Five years old
Profitable
70k adults & 150k kids per week
Aimed at families and children under 12 (key
demo 6 to 12s)
#1 Old is not
necessarily the best
template for new.
#2 Decide what
business you’re in.
Fun Kids is not in the radio
business -
It’s in the children & families
businessattention
#3 If you just build it,
they will not come
Content as Marketing
Website SEO
Podcast Search
YouTube
Optimisation
#4 Have simple to
understand aims, that
align everyone
1. Does it drive awareness?
2. Does it make money?
#5 Empower teams to be
responsible for their own
success
Joe does not
work in sales!
Homework
Old is not the best template for new
Decide what business you’re in
If you build it, they may not come
Simple aims
Empower teams
Message me!
through the Radiodays app
@matt / [email protected]
We do station seminars about
this stuff!