finding & engaging influencers: best practices
DESCRIPTION
Learn 6 best practices for finding and engaging with your top industry influencers.TRANSCRIPT
Finding & Engaging
Influencers: Questions /
Methods / Practices
Presented by:
Adam Proehl
@adamproehl
• In Digital Marketing since 1998; specialize in complex & multi-
channel sales
• Principle at NordicClick Interactive – a full service Digital
Marketing Agency based in Minneapolis
• Spoken at many industry conferences including Pubcon, SEMPO,
eMetrics, B2B, OMS, SES, MDMA, BMA
• Instructor at the Online Marketing Institute & University of San
Francisco
• Long Suffering Minnesota Sports Fan
About Me
@adamproehl
Definition
Source: Dictionary.com
@adamproehl
Definition
@adamproehl
Source: Dictionary.com
Definition
@adamproehl
Source: Dictionary.com
on
So This Is
Really
Nothing New
@adamproehl
Magazine Ads
Well, if it’s OK with the doctor…
@adamproehl
@adamproehl
Goodyear Blimp 1925
Weinermobile 1938
Guerilla Marketing – Old School
6 Things to
Think About
@adamproehl
#1 Key First Questions
@adamproehl
#1: Key First Questions
@adamproehl
• What is my business objective?
• Types of influencers? Who are they?
• What’s realistic?
• Needs of customers
• What will an “influencer” actually care
about?
#2 Where to Look
@adamproehl
#2 Where to Look
@adamproehl
A) Your own network & database
#2 Where to Look
Example - Pinterest:
www.pinterest.com/source/YOUR_DOMAIN.com
@adamproehl
Know who’s checking in
@adamproehl
#2 Where to Look
Example – Facebook:
#2 Where to Look
Example – Email Database:
• Behavior
• Segments
• Engagement
• Interaction@adamproehl
#2: Where to Look
B) Outside Influencers
Example: Niche Industry Blogger
@adamproehl
#2: Where to Look
Example: Niche Industry Blogger
@adamproehl
Tool: Followerwonk
• Bio Search
• Influencers
• “Wonk Score”
• Good Starting Point
• Geo
#2: Where to LookExample: Niche Industry Blogger
@adamproehl
• Twitter Lists
• G+ Circles
“Pharmaceutical &
Medical Device
Packaging &
Labeling”
#2: Where to Look
Example: Journalists
@adamproehl
More than
90% use
Facebook,
Linkedin, &
Used to be free
#2: Where to Look
Example: Journalists / Media / Bloggers
@adamproehl
Competitors
C) Chats & Forums
List of Chats: http://bit.ly/ubtjt3
• Google Spreadsheet
• Several lists floating out there
• Participate
• Create your own – topic related;
no shameless pimping
#2: Where to Look
@adamproehl
#3 Make them feel special
@adamproehl
#3 Make them feel special
@adamproehl
• Customer Loyalty
• Nothing New
#3: Make them feel special
Customer Loyalty Examples:
@adamproehl
#3 Make them feel special
@adamproehl
• Customer Support
• Again, Nothing New
#4 Think about the Rat’s _ss
@adamproehl
• Why should anyone care?
• Will the right people care?
• Does it solve anything?
• Does it mean something to
your intended audience?
• Is it a shameless plug?
#5
Don’t Be a Social Media
Douchebag Marketer
@adamproehl
• Nothing wrong with connecting
• Nothing wrong with an ad or promoted
post
• Nothing wrong with an occasional pitch
#5: No Douchbaggery
…but@adamproehl
This is you:
Until you prove yourself otherwise
#5: No Douchbaggery
@adamproehl
#5: No Douchbaggery
Tool:
@adamproehl
#6
Think About “Who
Influences the
Influencer”
@adamproehl
#6: Who Influences the
Influencer?
Why you should care:
Someone else needs to think
you’re great.
@adamproehl
#6: Who Influences the
Influencer?
@adamproehl
Tool:
Foller
www.foller.me