finding influencers: the who, the why and the how (webinar)
DESCRIPTION
These are the slides used in our Finding Influencers Webinar held on 30th January 2014, hosted by Jasmine Jaume and Joel Windels. In this webinar, we’ll be discussing: The different definitions and types of influencers Why brands should harness the power of these influencers Different tools and techniques to discover and engage with the people who matter More info available here - http://bit.ly/1hQqn2XTRANSCRIPT
Finding Influencers: The who, the why and the how
Jasmine JaumeProduct Marketing Manager
[email protected]@tales_of_cake
Joel WindelsMarketing Manager, EMEA
[email protected]@linkyeah
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• What is an influencer?
• How does influencer marketing work?
• How to identify influencers online [demo]
• Q&A
Coming Up
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A copy of this presentation and a recording of this webinar will be made available after the webinar
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What is an influencer?
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What is an influencer?
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The party analogy
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How does influencer marketing work?
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5.3xMore likely to buy from a social peer*
15%Of customers have significant social influence*
300%More sales by targeting just the influencers than targeting everyone
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What is the point?
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*Data by Sony
Types
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The rocket launcher
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The sniper
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Types of influencer
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Examples
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Ford’s Twitter influencers
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Filippo Berio
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Men and Women, ages 25-39
Use Olive Oil once per week or more
Live in 15 Priority States
At least 250 bloggers
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Filippo Berio
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1mConsumers reached, an average of 362 per agent
286Blog posts published
So, how to find
them?
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Q&A
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More questions? Get in touch
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