final presentation e&e
TRANSCRIPT
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DEVELOPING THE MARKET FOR E-BOOKS
Nancy OsborneLaura MifsudJorick Vissers
Kevin NgWentao Xiong
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RESEARCH
• What do people miss when reading e-books?
• What is missing in the e-reading community?
• Which do you prefer books or e-reading?
What we wanted to find out
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RESEARCH
Does e-reading allow for socialising?
Conclusion & our focus domain
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WHAT IS OUT THERE?ONLINE
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WHAT IS OUT THERE?OFFLINE
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WHAT WE WANT TO DO
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OUR IDEA
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OUR IDEA
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HOW IT WORKS
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STEP 1Buy an ebook from the penguin webshop
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STEP 2Delivered at home
Pick up at bookstore
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STEP 3Attach e-reader to the case
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STEP 4Start reading & socializing
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STEP 5And afterwards
OR
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BUT WHAT’S IN IT FOR ?
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USP
1. You will be really unique
2. You will answer the user’s needs
i. By bringing back the feeling of a real book
ii. By making e-reading more socially accepted
3. Can lead to viral circulation
What is in it for
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USPWhat is in it for
And most important: Low cost
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USPWhat is in it for
Buy Ebook Delivered to house Buy, save or share Keep or Recycle
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SO...We could offer you...
An innovating and unique way of advertising, that is based on unfulfilled user needs,
and only requires a relatively low investment,
which can be converted to profit.
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THANK YOUfor your attention
Group V