final ppt iim l
TRANSCRIPT
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An Outline
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Who are we?
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We are a rental home providing unit helping you navigate your rental life.
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Proposed course of action!!
To develop an app which enables to• find a perfect house• customise it to requirement • schedule a visit
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Suitation Analysis
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COMPANY OVERVIEW
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• The company would acquire houses from the landlords and then reach out to people looking for rental house.
• We would analyze the market spectrum to bring the best rental solution, well tailoring customers needs and fitting in the azimuth of budget.
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• Our customers need to tell us the requirements through our App while we find for them a perfect rental house.
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Market OverviewProblems/ Opportunities
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Short term stay:
No existing option and forced to stay in hotels.Other Apps don’t provide options to select their tenture of
stay
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Quality of homes
Often quality of homes provided by Apps is an issue.
Non-flexibility of homes
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Furnished homes:
Customisation is a problem.Hefty rents
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Type of accomodation
People have to find roommate on their own if someone prefers to have a room on sharing basis, which is often cumbersome
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Broker fee
Majority of the listings are stale or through brokersWay to get a home on rent often passes through
heavy brokerage fee.
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COMPETITION
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Tenure of Stay:
Our App would provide rental house options for even few months. People now don’t have to burn their pockets in hotels stay. They can enjoy comfortable, hassel free stay.
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Through our App we avoid tenents- landlord’s interaction rather we’ll be at their services , listening to them anytime and everytime. We are new generation of homes! Our customers don’t need to face the interference of landlord for anything.
Standardisation:
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No Brokerage:
We value your hard earned money. We immune from the beefy broker fee.
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Furnishing:
We let our customers go all stylistic and draw their own home. Through our App they can choose their own furnitures best tailoring their needs and well suiting their budget
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TACTICS
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Product line
• FurnituresUnfurnished
Semi-unfurnished
Fully furnished
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• Type of Accomodation
1-BED
1 ROOM
Full house
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• Flexibilty on
Security Deposit
Standardisation
Duration of stay
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Segmentation and Targeting OF App
• Family looking for a full house• Singles looking for one room• Singles looking for one bed• People in town for short duration of stay (eg.
On internships)
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Promotions
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Business Model
MONTHLY RENT PAID TO
LANDLORD
MARGIN(10%- 40%)
Rent charged from tenants+ =
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GOALS• The App would Cover the entire rental
housing spectrum • Building a inventory for low cost to
house sourcing • Simplify operations via mobile
applications • Ensure 100% occupancy• Allow buffer time of one week before
reoccupancy• Initially keep margin to 15%
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App/Technology Development
Team expansion
Housing acquisition Customer Acquisition
Revenue
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• Acquire 500 houses in different location• Advertisement on social media, newspapers,
advertisement video• Focus on promotion via word of mouth• Expand team for better logistics
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This presentation is created by Divya Nidhi Srivastava, IIT Roorkee, during a marketing internship under Prof. SAMEER MATHUR, IIM Lucknow.
DISCLAIMER