LUXURY CARS

Significance

Send out an “I have arrived” lifestyle statement

On-road price of Rs 2.3 million or above

SURVEY

Some of the popular brands were: Honda Toyota Mercedes BMW Audi Skoda Hyundai

Inheritors own 3-4 cars

Self-made and the Professionals own 1-2 cars each

SUV’s and cross over SUV’s are the overwhelming “aspirational” car

Professionals showed the greatest desire to own an ultra-luxury car

Younger Self-made ultra HNIs prefer an SUV.

SURVEY

Indian Car Market

Potential size of the luxury car market estimated at ` 140-150 billion as of 2010-11

CAGR of 22 per cent from 2008-09 to 2010-11

Mainly due to:o entry of new luxury car players in Indiao increasing spending propensity of the customerso easy availability of financeo improving economic scenarioo attractive EMI schemes from financiers

Indian Car Market

Is a ‘Growth’ Market

Players have focused on increasing sales in the country

Enhanced dealership network of luxury cars

Thank You