final c2k ppt

8/6/2019 Final C2k Ppt

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Creating a retail base forCreating a retail base for

C2k mobileC2k mobile

Presented By-Presented By

-

Sasi Bhushan BellariSasi Bhushan BellariVictor SinghVictor Singh

Chandan ChauhanChandan ChauhanDeepak Kumar PandayDeepak Kumar Panday

Babu DuttaBabu Dutta

EIILM

EASTERN INSTITUTE FOR INTEGRATED LEARNING IN MANAGEMENT

6 WATERLOO STREET, KOLKATA-700069

APRIL & MAY 2011


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About c2k

The company has a deep expertise in the telecom businessfor the past one decade providing service to the leadingmobile operators with Technology and Construction ofMobile towers.

The Company is the manufacturer of the ElectronicsGadgets having latest Technology.

C2K launched a new and one of its kind in the Indian mobilehistory the Baby Mobile which is both a Security and a

major usage level Mobile.


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Objective

Combing the retail market.

Creating demand for our products through regularMarket visits.

Preparing a list of Retailers who are interested to buyour products.


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BJECTIVE 1

Combing the Retail Market


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Visited retailers

Retail outlets we had visited:-

Organized Retails

Unorganized Retails


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.BJECTIVE NO 2 Creating demand for products

through regular market visits


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Creating Demand throughCreating Demand through

Sales Promotion Activity

Product Demo

Talking to Retailer & Customer

Point of Purchase


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.BJECTIVE NO 3

Preparing a list of retailerswho are interested to buy ourproducts


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/Interested Not Interestedretailers

Area Total Retail Shop

Visited

Interested Not Interested

North Kolkata 4o 1o 30

South Kolkata 30 10 20


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Reasons for not interestedRetailers

Table 1.1


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Customer Buying Behavior :

Lower Income Group Middle IncomeHigh income Group Group

Features

Price

3G

racking Device

o uc h s cr ee n

-i Fi

BUY


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SWOT Analysis of C2K MobilesSWOT Analysis of C2K Mobiles

StrengthsThe models of C2K are highly attractive.Low cost is their Main Core Competence.Style, Appearance and Packing are Excellent.

WeaknessWeaknessThe operating of mobile is complex .Less no of Models are there.Less distributors.Market penetration is weak.

Lack of service centers.Lack of awareness of people aboutproduct.

Increase penetration in Eastern Indianmarket.Entry into other parts of the Country.

Threats

Potential competitors is a major threat forC2K.Bargaining power of buyer is low.Bargaining power of supplier is high.Pressure from substitute is high.

OpportunitiesOpportunities


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research METHODOLOGYresearch METHODOLOGY

:-ata source Primary data

:nstrument - Questionnaire

:-ample size 70

:-ampling technique Convenience Sampling

:-ampling frame Retail Outlets which aresituated in Kolkata.


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How many Retailers are interested incredit facility

Table 1.2


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Which Features does the customers ask

for purchasing a Mobile ?

Table 1.3


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What Price range does customerPrefer ?

Table 1.4


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Which companies mobiles are youselling ?

Table 1.5


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-Do you think Triple Sims Mobile willbe successful in the market ?

Table 1.6


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Which mobile brands are mostreferred by the customer s?

Table 1.7


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Findings

More than 90%people are not aware about Products and theCompany.

60%of the Retailers would like to invest on A-Grade CompanyMobiles.(table 1.7)

65%of the Retailers invest their money in Well KnownCompanies.(table 1.5)

73%of the Retailers are interested to take products on Credit.(table 1.2)


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%C2K have achieved 1 in Mobile PhoneSectors


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Limitation

Some aspects were not been covered due to TimeConstraints.

Many Retailers did not want to listen to us because oftheir Busy Schedule.

Incorrect data given by the respondents might not justifythe Purpose.


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&Conclusion recommendation

The Company should create a PULL in the market instead of Pushing theirProducts.

The Company should increase the awareness of its Products among theRetailers and the Customers.

Company should launched their up-coming product as soon possible.

The Company should promote its products through Mass Advertising.

Handle the Retailers grievances Properly.


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final c2k ppt

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