figaro digital thoughts
DESCRIPTION
A few slides that capture the best bits of Figaro Digital's social media seminar. Some useful stats and points of view.TRANSCRIPT
Best bits of Figaro Digital social media seminar
Stuff worth sharing
http://chrisbuckleyuk.posterous.com/for thoughts and the words to go with the slides
Tony Effik, Chair IABPeople are still people
Tony Effik, Chair, IABPeople are still people
A third of advertisers planning to allocate between 6 and 20%of their digital marketing budgets on social media in 2010,compared with just 14% in 2009.
Only 7% of respondents yet haven’t embraced socialmedia in any way, with 22% having made it a core part oftheir communications strategy, 20% feeding it into mostcampaigns, 23.5% using social media in ad hoc projects and27% having tested it with a view to using again.
Three quarters (74%) of respondents believed that provingROI was the biggest challenge for the social mediaindustry, whilst 64% saw measurement as the mostsignificant hurdle, and over half (57%) stating that more education of how best to use it is required.
Tony Effik, Chair, IABPeople are still people
“Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”
George Orwell
Technology changes but people stay the same
Tony Effik, Chair, IABPeople are still people
150 is unit size
of professional
armies of Rome
150 is size of English villages as estimated in Domesday Book
150 is size of pre-industrial society clan groups
Tony Effik, Chair, IABPeople are still people
The places where we meet our friends have changed. Butcontrary to social media convention, the human condition remains the same. The number of people we can really befriends with hasnʼt changed. This limit is 150 – also knownas Dunbarʼs number.
YOU
5
15
50
150
Decreasing levels of intamcy
Tony Effik, Chair, IABPeople are still people
Technology creates global networks
Tony Effik, Chair, IABPeople are still people
Defining social media
•! ‘Online technologies and practices that are used to share opinions and information, promote discussion and build relationships.’
•! “It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Source: Wikipedia
•! Does it allow you to create, connect and share more easily?
Nick Jones, Director, interactive services, COI
How COI see social media
Nick Jones, Director, interactive services, COI
How COI see social media
The flip-side: digital engagement
Engagement !! dialogue: moving from broadcast to conversation;
!! not only listening but responding; !! two way collaboration sharing information, data, opinion, discussion;
!! building and sustaining rational and emotional relationships
!! moving audience from awareness to action.
Digital !! the leverage of digital media technologies
!! the use of interactive techniques to improve service delivery and information provision.
Continue the conversationChris Buckley
e: [email protected]: chrisbuckleyUK.posterous.com
t: @buckers
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