guy hanson figaro digital september 2012
TRANSCRIPT
The Secrets for Deliverability
(and staying out of the spam filter)
Guy HansonDirector, Response Consulting, EMEA
About Return Path
Return Path is the worldwide leader in email intelligence. Our
solutions maximise the performance and accountability of email while protecting users
from spam and other abuse.
Why do my good emails
get blocked?
ISPs use your sender reputation to make filtering decisions. A poor reputation means, your email will get blocked.
Email Filtering Decisions
IP Address Permanence
Spam Complaints
Unknown Users
Infrastructure
Spam Traps
Subscriber Engagement
Sender Reputation Metrics Remain Essential
Source: Return Path Senderscore Benchmark Report June 2012
Impact of Reputational Factors
Check Your Score (www.senderscore.org)
The Increasing Importance of Engagement
A Sea-Change in Thinking
The Email Intelligence Dashboard
Subscriber Engagement in Action
Inbox Placement & Read Rates
Subscriber Behaviour
Subscriber Behaviour
The Relationship
Between Metrics & ROI
An Illustration of Email ROI
Other Talking Points
The Rise & Rise of Mobile Email
Source: Return Path Mobile Study March
2012
Source: Knotice.comSeptember 2012
On the Near Horizon
Inbox organisers
Domain-based reputation
Targeted phishing and
spoofing
Web sentiment
The role of “big data”
Legislative Developments
Recent revisions to the EU e-Privacy Directive (the so- called “cookies law”)
Proposed changes to the EU Data Protection regulations
Guy HansonDirector, Response Consulting, EMEA
[email protected] www.returnpath.com uk.linkedin.com/in/guyhanson @GuyHanson, @ReturnPath