SOME THOUGHTS ON DIGITAL DESIGN FOR 2013

CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES

SAMI RELANDER

CONTENTS

• Hello!• Things I’ve learned along the way– Your best friend– No more strategies– Sprinting is good for you– Mobile first– Forget social media– Go responsive, be future friendly– You are a publisher

• Questions, comments and hopefully answers too

HELLO!

• CEO, Account director

• Ph.D. (econ.)• 15+ years of

experience• Worked on hundreds

projects• Made a ton of

mistakes

YOUR BEST FRIEND

NO MORE STRATEGIES

SPRINTING IS GOOD FOR YOU

MOBILE FIRST

FORGET SOCIAL MEDIA

GO RESPONSIVE, BE FUTURE FRIENDLY

YOU ARE A PUBLISHER

• Platforms for distributing content• Stop thinking launch, start thinking

lifecycle• Content is the service!– It’s NOT a feature or add-on

• All content must have a purpose• The governance of content• Investing into “better” content provides by

far the best ROI of ALL digital activities

THE END

• Thanks and goodbye• Call or email me– sami.relander@frantic.com– 050 567 0261