Fhs attitudes

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  • 1. 1Foundation of human skill
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  • 9. They were doing the same job - Stonecutting- But their made the whole difference Attitudes can be both positive andnegative it is person which attitude he wants to accept. Foundation of human skill 9
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  • 11. Self-identity or self- Self-esteem function: expression function: Attitudes maintains Attitudes are an or increases our expression of our feeling of self central values and worth. beliefs. Ego defensive Knowledge function: function: Attitudes influence Attitudes also serve our perception and as an ego defensive thought about mechanism. everything. Impression motivation function: Another function served by attitudes is that of impression motivation. We always want to make a very good impression onFoundation of human skill others and therefore express 11 the right views
  • 12. Social psychologists believe that the development of attitudes occurs in two different ways. Social learning They are influenced by genetic factors Foundation of human skill 12
  • 13. Social learning is the process through which we acquire new information, forms of behavior, or attitude from other people. There are four important process that influence attitude formation. Foundation of human skill 13
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  • 15. Research findings suggest that genetic factors play a small an important role in attitude formation. According to social psychologists, genetic factors influence our general dispositions. Such dispositions include our tendency to experience positive or negative emotions most of the time. Foundation of human skill 15
  • 16. Attitudes are formed by individual experiences over a long period of time. attitudes once formed are very difficult to change , especially if they are uniformly positive or negative in nature. Changing attitudes is much more easier if they are ambivalent in nature. Persuasion technique Attitudes can be changed by two ways : Cognitive dissonance Foundation of human skill 16
  • 17. Persuasion technique is defined as efforts to change others attitudes through the use of various kinds of messages. In this technique the changes in attitude may take place when someone sends a powerful message to one or a group of people. Important elements of persuasion technique are given in the next slide. Foundation of human skill 17
  • 18. Credibility Source/ Attraction Communicator Rapid seekerTHE Message/ Objective PERSUASION Communication Distraction in TECHNIQUE message Two sided approach Audience/ Self esteem Target Education 18 Foundation of human skill
  • 19. Cognitive dissonance is an unpleasant internal state that result when individuals notice inconsistency between two or more of their attitudes or between their attitudes & their behavior. In simple words, cognitive dissonance is a state of discomfort that we experience when there is inconsistency between our attitudes or between our attitude & behavior Foundation of human skill 19
  • 20. Change attitude or behavior COGNITIVEDISSONANCE New information Trivialization Foundation of human skill 20
  • 21. Work related attitudes are relatively lasting feelings, beliefs and behavioral tendencies of an employee has towards various aspects of the job. Negative attitudes are both a symptom and cause of future difficulties. The impact of negative attitudes is seen in the form of:1. Increased absenteeism from works2. High employee turnover3. Poor quality of products4. Poor customer service5. Theft by employees6. Disciplinary problems Foundation of human skill 21
  • 22. Job involvement Importantwork related attitudes Organizational commitment Job satisfaction Foundation of human skill 22
  • 23. A number of factors determine an employees attitude towards his work. Hence job satisfaction is said to be multi-dimensional in nature. The level of job satisfaction depends on a number of factors. The factors related to job satisfaction are classified into three categories . Foundation of human skill 23
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  • 25. They are classified into two types:Stereotypes : Prejudice :Stereotypes are the Negative attitudebeliefs to effect that towards the members ofall the members of the specific socialspecific group share group based on theircertain traits or membership.characteristics. Foundation of human skill 25
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