feedback analysis - evergreen advertising and marketing · thank you for speaking at our "baby...

Event

Date

Auckland - Thursday 8 March 20073

PresenterGill Walker, Evergreen Marketing Communications

TopicOver 50 - Online and Overlooked

Questions Wellington Av. Auckland Av.How relevant was this speakers topic to your company? (5 - Extremely; 1 - Not at All)

4.18 4.09

How do you rate what you have learnt from this luncheon?(5 - Comprehensive; 1 - Light)

3.91 4.00

Would you recommend this event to a work colleague?(5 - Absolutely; 1 - Not at all)

4.16 4.18

AVERAGE BY REGION 4.08 4.09

OVERALL AVERAGE

Interesting from a personal interest perspective even if not directly applicable to workGreat to hear a speaker who really offers learning value to the audience rather than just marketing themselves of their companyGood presentationAppropriate to the finance marketIt was greatWonderful! Highly informative and very entertaining. Great speaker. Loved the mix of research and practical applicationsGreat speakerDid have interesting ideas, did learn a bit, Gill was a very good presenterGill presented well, very informativeFantastic, very practical information and refreshing presentationGood and worthwhileInteresting commentsWell paced, some great tips

Event Details

Jericho Brainy Breakfast

Wellington - Wednesday 7 March 2007

Comments:

4.09

Quite brief

Difficult to see/read slides from the back of the roomVery relevant and a good length of time and amount of content. I really enjoyed the examples and case studies mentionedGreat! Spread the word! Plus greater focus on 75+Gill you are an excellent presenter - thanks for the opportunityWould have liked more about advertising on line etcGill always engages the audience with great relevant info and useable tacticsA great presentation, factual, clear and useful. Will get dad to test our website :)Excellent

Great insights, very useful for us ad media specialistsAs always Gill presented well with relevant useful informationEnjoyed presentationMore Examples to demonstrate - brings points to life

Feedback AnalysisEvent: Jericho Brainy Breakfast

Level One, 61 Wellington Street, Freemans Bay, P O Box 47681, Ponsonby, Auckland, New Zealand Ph: 0800 347 .05 or + 64 9 361 7760 | Fax: 0800 329 347 or +64 9 360 1032

www.marketing.org.nz

3 April 2006 Gill Walker Director Evergreen Marketing Communications P O Box 6559 WELLINGTON Dear Gill Thank you for speaking at the Marketing Associations Regional Luncheon Series in Auckland, Wellington and Christchurch on 28, 30 31 March 2006 respectively. The response to all the luncheons has been very positive with the largest audience on record in both the Auckland and Wellington regions across 2005/2006. I would like to take this opportunity to forward some of the feedback received from our delegates. It clearly shows that your presentation was informative, relevant and interesting to our audience.

Speaker

Gill Walker, Evergreen Marketing Communications

Topic

Reaching the hearts and minds of the mature market

Relevance of topic to delegates company

4.19

Rating of learning’s from breakfast

4.21

Average (out of 5)

4.20

The following are just some of the positive and constructive remarks that have been made:

AUCKLAND An excellent presentation – Gill is obviously an expert on this topic! Great presentation backed up with relevant ads and examples – well done! Excellent presenter Good pace, relevant info, well presented Gill was a very good speaker – entertaining and informative Excellent speaker, perfect for our industry

WELLINGTON Great topic, great presentation Entertaining as well as informative Gill is a very good presenter – interesting and informative Very interesting – some good insights.



CHRISTCHURCH

Interesting – good to see examples Very good presentation

I would also like to pass on the Marketing Associations gratitude for the effort and time taken by the Evergreen Marketing Communications team to promote these luncheons. We felt this added real value to our event promotions and value the support you offered in doing this. Once again, thanks for taking your time to share your knowledge and expertise with those present. I do hope you enjoyed the experience and look forward to welcoming you and your team at future Marketing Association events. Yours sincerely,

Diane Moore Events Manager

.1

fil tnPcLevel 6,25 Bligh Street, Sydney NSW 2000Telephone: (02) 9223 2700Fax: (02) 9223 2622Email: [email protected]: www.iqpc.com.auABN 92 071 142 446

lnternational Auafity & Productivity CentreMs Gill WalkerManaging DirectorEvergreen Marketing CommunicationsPO Box 379KEW VIC 3O1O

October 2005

Dear Gil l,

Thank you for speaking at our "Baby Boomer & Senior Marketing" Conference. As you know, wehave had a great response to this event and the evaluations reflected that the delegates found the eventvery valuable.

I would like to take this opportunity to forward some ofthe feedback, received from our delegates thatis pertinent to your session.

Gi l lWalker Exc V.GoodGood Average Poor ResoonsesAverageEvergreen MarketingCommunications

Presentation1 1 o 0 0 0 1 7 4.65

Content 1 3 b U 0 I Y 4.68

The following are just some of the positive and constructive remarks that have been made.

r Best presentation ofthe day (so far)o Great presentation - well presented. Great ads - don't convert to saleso Excellent presentation. By far the best ofthe dayo Fantastic. Excellent presentation - I will be contracting Evergreen ASAP. Great energy. Very, very good presentation. The best todayr Great - good examplesr Fantastic co.r{g!t 3@ Qeliv_gry. Gil! o_lyiotlqy pas_signate_ gbg!! cettiqC fe_strlt_s iq tb1! Inarkgl _ -_-- -- -.

eiCeGnfpieientatio'n - th-inksr Excellent. Would love to have Gill working for us!. Appreciated the real insights from Gill's research

Once again, I am very grateful to you for taking the time out of your busy schedule to share yourknowledge and experience with those present. I do hope that you enjoyed the conference and that wehave the pleasure of welcoming you to another IQPC event in the future.

Yours sincerely

'i"<Alice KuepperConference Producer & Research Analvst

NewYork o London. Sydney. Singapore o Toronto o Berlin. NewJersey. Connecticut. Bryonston. Sweden




Speaker


Topic



4.19


4.21

Average (out of 5)

4.20






CHRISTCHURCH




tlry49 €aE€€* Thursday November 10, 20058.30am Darren Paterson, Strategy Director, Glass Australia (Mediacom)

#+';t 1t*;=4'* :- €*::z+i* :e=*:jie =+z':";t::=7i:*:e *'+*+gir:4 z**** *€ T*-. **.€i'*+2,1{t?*lJarr*-n iias wi:rkeci in media'or u,J'er t,/r-^i,/^ ),+nr: \,'iitn a Sackllfouncl in nrulti-rledia strat€Ey olanning iryith Zenith andJ'\T Lordcn, then heading to Ausifalia tc wo:'k,",,iiir AIS anci Slai'com. After 3 yeai" tenure at leacitng onilne agencyemiich, Darren reirrned lo full seryice medla and rs ncw Sifalegy Diiecior of the Sydney office cf Glass Ausiralia,lVediacom s {frreviously Zenith llediai siraiegy and consuniei rnsights Civisicn. Darrens exnerl.is* iies ln ccmmr:ntcattonsplanniil!, developing priinary ccnmrinic;.jlicns i-esearch siucjr*s and integraling learnrng into business planninc.Dai-ren \,vas respcnstble ior the Keilcgg's K-trme Laurcn siretegy which won a ["4ecra Federaiion Award in 200C.

9.30am Sue Morphet, General Manager, Bonds-r:.:; *- i:-=<.zZ= €;z;*1r=Zi&?- '+a*+ta ;:::+.-1+-*ti,** ..:aZ-/e.;*"";+4 '€€ilte=*

Sue ,Votphet lvas appcrnteC General iVanage r ci Bonds in I 999. Sle has beer rnstrunertai in naking it a L:randoi crcice with yoilng Auslralian fernales, afid :n iire process making BOI\DS, Facil'ic 3r-ands' single btggest brar:dwtlh a staff cf I0il0, Since jcining In Septerrber ''-r9, the compairy's core bus:ness has grcwn from $'l 20 nillior tcSl6li rnillicn; the orrer''ithelminliy guixBaal!.r] Introciuction of bra$ lnlo the coinpany'e y./orreft s uncefwe:lr rance hasseen inat .ategory explode frcm $2ll mtliicn in arnual sales ic $65 mljiicr.

10.30am ?G*r:=i=:= 7+=

10.50am Emily Paladino, Strategic Research Director, Splash Gonsulting Group7== *t:11*;31V 7'*=::L - z*+ €s:t+r l+;! Zaa.* =iz=4+-< +€ F1's=Zt+::*r:4:+{it*-

Frnily Palaciinc ts ihe Sirategic Research Director cf Sprasn Consuliing GroL;p. Auslralias ieading consultancir specialistl':; rShelVarketrng. [miiy has cver 11 years expei-ience in qr;alitative and cuartiratrve research aricj noy; heacls upSpia**h's annuai fsmaie $egixentation study, Tlre Sutlerlly Fffect. Tijs *tud';, girres an rntimale insight intc tire da;. tnthe iiie oi AusYalian wonten across Cifierent life stages, inciuding tneir hcpes, dreaiis, aspiratlcns, desires and irusifatiors,trmily's presentatlon wril outlrne the results cf the study and erolcre ihe practical implrcations for n-iarketer-s.

10.40am Mia Freedman, Editol Cosmopeli tan Magazine &Deborah Thomas, Editor In Chief, The Australian Women's Weekly7?= ?*:szz=:i::* ?,*c**-z=*"= : i** 3* =ztz:s*rtz :*&{za7ze *€ =:*r'a*2i-4 lss st=+*:a-*+eev ...**ta-*-

l",1ia Freedman is the voice.Jf hei"Qenefaiion ar':C Australra's rrcst irigh p;'cfile spokesperson fr:ryoung wcmen,$he has been an eciiior since age 24 lvher $he itecame ihe lvorlds !'cungest edilor" cf Ccsnrcpolttan, the,-vorlds runrberone magazine. Begtirntng her career 15 yearg ego at Cleo i.'ragazine, lVra wori<ed her way r-rp ihrcugh ih-o ranks, AfterwrtttnE for e\,'ery leading ntagazine in'ihe countryr tncliiding |\larie Claire, \ew \,Vonran and Elle, Mia \#as offereC rneedltorship cf Ccsmc" Over ihe next 100 issues, she tcck the maga:ine to ihe ni-inrirer one pcsllion in bothctrcuiaiion and readershii:. Sh-^ ri;as voied {:diicr cf the Year by her peers in th-o Australian Magaztne Assoctailon ir-l 2000,

Deborah Thoryias was appoinled ecirior cf Tne Austr'alian fi'omen's V.ieekiy, Ausiraiia's irighest selitng rragazine. lnh4ay 2CC2, The ,Australia.n \,Vcmen's Weei<ly scocped ihe cool ai the ivagazine Publtsher's oi Austraiia Alvartls. Tneawards incl;ded L'lagazine of the Year 2002, General Fxcellence, as v,;eil as twc advedising av;ards. ilebcrahreceirred the highesi accclade, Editor of tne Ycar" in March 2004 Debcrah was epcornted ECiior-in-Chief cf TheAusiraltan Vfornens Weekly rragazine and the Australiar Wcnrens Vlieekly bor:ks dtvisicn. ln March20i5 she was promoted tc fciiorial Director resi:cnsible fcr all aspects of ihjs iconic bi"and'l.00pm F=E=€: =*.+:e : €=:=*:: =::* F:€**i+

1.30pm t:,s+:::=

2.15pm Gill Walker, Evergreen Marketing CommunicationsTi=* * Eli;r* - 1i='* :zt*=1 !=:z;:zr1'*-1.;st:;<: tx**=e :;*i*€.2:-12*?-1=j4 2* ***:e=*r* & *+t'tz*r=

Gili Vilalker is a director of Fvefgreen it4arketing Ccmmunicatrons, the iii'si aovedising agency ir Auskalia dedicated looliering advice on hct"v ic mcti;ate and conrmunicate with bocmers, In 2CC3 Gill completecl a Vlaster"s thesis on Ageism iriAusti"aiian Ad';enising (which included revrerriing cvei'35CC advenisements and nurnerous focus groups). Befor.e founclingEvergi"een in 2003 Giil

"vas llaraging Directarfor S&l.1 Austr"aiia and alsc r'vorkeri tnternaticnailv lvtih McCann Erickscp.

3.00pm Simon Van Wyk, Founder, HotHouse".!€"'E?S?: * ".€€+r:.*r: c=4 ??-*.S*r!4 z?ji::+ €€** : r=+.s4 z*i*{;5 -4r?} **=t=*i=*

Simon van Vlyk has beeil tn tilteraclrve communrcaticns ior '12 years ard is the lounder of HotHolise, Ausiralias largeslIndependerrt lnteiaciive marketing ancj technology conrpany, Simon has been involved vrith web consriiing and straleg!,for man;r of Australta's bigEesi organisaticns irrcl;cirng Tc'yota, Telstra, lr,4cDonaids, Voclaione, Coca-Cola, Deloites,Aventis and Optus. Simon's preseniaiior v,rill give you an insighi into wcmen anC thetr cnl ne habiis, wnat vou neecl to bedoinQ ic taruei the f*male segmont online anci vihat the future hoids for il.An/'vVW * \^romen and the ivor"c ,wicle r,vet,

3.45pm A€2*rrz.+*:=7+=

4.00pm Bernard Salt, KPMG and Author ot The Big Shift€*+ #ig *?2222- - 44i1*=1!.*:=* *€ t*:::a1= 4*-t2+=r=**,r: =-* ::-i?-:*! <:?z+*.4+ i- .4-=t:'=ia*

Bernard ts best knov'rn to Austraiial i:usiness for his ccmmeniary in the nredia on the business inrpiicalions ofdenrcgraphic anc social cfrange. He is a columnisi wiih The Australian, MfLBCU,qfu'F rregaziire and Prapertv Austreliaand is the a,;thor of the pocular best-selling boc< Ihe B,,g Shlff; Vlelcotre io the Third Austraiian Culture. l3efnaro spfesentation roiill fccut cr lhe cnanging face lf Australian wonien anci its irrpiicattons to brencls ancj marketers.

4.45pm *€==!;=g;zri*:*==

Day Two , ,

Sue MorphetGeneral Manager, Bonds

Mia FreedmanEdito( Cosmopolitan Magazine

Deborah ThomasEditor, The Australian

Women's Weekly

Bernard SaltPartnel KPMG Demographer




Speaker


Topic



4.19


4.21

Average (out of 5)

4.20






CHRISTCHURCH




ALL MARKS ARE OUT OF SEVEN

ALL MARKS ARE OUT OF SEVEN

THE MATURE MARKET NSW, 28

TH & 29

TH APRIL 2014

FORUM

Gill Walker & Kevin

Lavery

Pres: 6.7

Content: 6.9

� Great!

� Very interesting and hands on

� Rich in content!

� Great presentation. An eye opener!

� Superb – star of the event

� Great to see examples of what has worked where we had previously seen mainly what

hasn’t worked

� Great, positive presentation. Lots of real world examples

� Very informative, looking forward to the workshop!

� Excellent team work

� Great voice projection

WORKSHOP B

Gill Walker & Kevin

Lavery

Pres: 6.0

Content: 6.0

� Great to set the interactive activities with good examples from both UK and Australian

Markets.

� Very practical

� Insightful – great food for thought

� Great workshop!

� Impressive range of knowledge from both presenters

What did you enjoy

most about the

workshop?

� The interactive activities

� Informality

Thank you to all our speakers for the time taken to prepare for this event. Your participation is very much

appreciated and we hope you enjoyed the event.

feedback analysis - evergreen advertising and marketing · thank you for speaking at our "baby...

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