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Evergreen Brick Works 2017 Sponsorship Opportunities

Nestled in the heart of the Don Valley, steps from downtown, is Evergreen Brick Works, a hub for Torontonians to engage with nature and connect with the culture of the city. Transformed from a deteriorating brick factory, this stunning heritage site engages over 450,000 visitors every year through festivals, outdoor activities, public markets, educational programs, and interactive workshops. Evergreen offers a full suite of programming for the community, combining ecology, design, technology, and art to connect people with nature, and with each other. Each week thousands of people from across the GTA are drawn to this beautiful and dramatic space, providing a distinct and engaging setting for them to connect with your brand. Evergreen Brick Works is owned and operated by Evergreen, a national not-for-profit organization with over 25 years of experience designing and delivering programs to help Canadians live, work, and play more sustainably. Evergreen has been operating the Brick Works since 2010 and has created a vibrant community hub with a dedicated local following and strong national networks.

A noted National Geographic Ecotourism destination, Evergreen Brick Works has been voted one of Toronto’s premier event venues by the readers of:

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Connect with Valuable Market Segments

Up-and-coming Changemakers Life Stage: Young Millennials | 20-27 years Profile: Recent graduates, renters, $40-50K annual income Motivation: Passionately urban, interested in new experiences, want to improve their community

Urban Explorers Life Stage: Older Millennials | 28-33 years Profile: Young professionals, active, cultured, $60-80K annual income Motivation: Want to help others, in search of new social connections, support brands that are perceived to have a social/environmental benefit

Family Memory Builders Life Stage: Gen Xers | 34-50 years Profile: Parents with young children, professional, $100K+ annual income Motivation: Want to connect with their city, share unique experiences with family, and enhance quality of life

Benefit from Positive Brand Association By sponsoring a festival or event at Evergreen Brick Works, you’re gaining access to a destination that is beloved by Torontonians, and connecting with a community that is dedicated to bringing innovative ideas to action.

World-Class Venue: Evergreen Brick Works is a LEED-Platinum city building hub and internationally recognized centre for green city building and development, welcoming over 450,000 visitors annually

Unique and Dynamic Space: We offer endless possibilities for activation, programming, and display, resulting in excellent exposure to key markets

Engaged Audience: Connect with our focused, passionate, and socially conscious visitors

Flexibility: We offer a suite of sponsorship opportunities by the day, weekend, season, or year to activate your brand and maximize exposure, and can customize an opportunity to meet your objectives

Positive Brand Alignment: With more than 25 years of national success inspiring action to green cities, our brand positioning offers unique competitive advantages

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Autumn

Drop, Swap & Shop Festival | October 22 Celebrate Waste Reduction week in Canada and connect with the sharing economy. Presenting Sponsor – SOLD

Day of the Dead Festival | November 5 This Latin American cultural celebration attracts thousands of visitors to revel in traditional dress and enjoy Mexican food, drink, craftwork, and musical performances.

Feast ON Annual BBQ Fundraiser | October 14 Paying homage to all things Canadian, respected Ontario chefs will serve inspired meals at Evergreen’s annual fundraiser. Connect with our local and national networks and interact with over 1000 attendees. Presenting Sponsor – SOLD

Winter 2017/18

Winter Village | Dec - Mar Embrace the season and enrich your winter marketing plan with 80 days of targeted brand exposure. Engage with thousands of visitors, support outdoor skating, active living, local artisans and food. (Sponsorship increased by $10K per level.)

Family Day | February 19 One of the busiest weekends of the year! Family Day at Evergreen Bricks works offers something for everyone.

Seedy Sunday | Mar 11 (date tbc) From balcony gardeners to urban homesteaders, this event brings visitors together to share knowledge, meet farmers, and swap organic, local, and heirloom seeds.

Spring

Earth Day Drop, Swap & Shop Festival | April 24 Celebrate Earth Day and connect with the sharing economy by recycling used electronics and swapping gently used clothing and household items. Presenting Sponsor – SOLD

Bike Festival | June 18 Encourages active transportation, healthy lifestyles, and getting around on two wheels! Riders of all ages welcome, from diehard cyclists to casual commuters.

Spring Markets | Sat & Sun | May - Jun The weekend markets at Evergreen Brick works are a treasured weekly ritual for thousands of Torontonians, connecting people to local food, drink, and artisans. (Presenting Sponsorship: 8 days of activation, Event Sponsorship: 4 days of activation, Supporting Sponsorship: 2 days of activation)

Summer

Summer Nights | Wednesdays | July 5 – Aug 30 A weekly celebration of summer, with movie screenings, live music, and a wood-fired pizza oven. (Presenting Sponsorship: 8 days of activation, Event Sponsorship: 4 days of activation, Supporting Sponsorship: 2 days of activation)

Summer Markets | Sat & Sun | Jul - Aug The weekend markets at Evergreen Brick works are a treasured weekly ritual for thousands of Torontonians, connecting people to local food, drink, and artisans. (Presenting Sponsorship: 8 days of activation, Event Sponsorship: 4 days of activation, Supporting Sponsorship: 2 days of activation)

2017 Festivals & Events at a Glance

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Marketing & Media

Sponsorship at Evergreen Brick Works provides a rich opportunity to make a meaningful impact with your brand.

Our sponsors can gain exposure to the 450,000+ visitors who come to the Evergreen Brick Works annually and connect with our e-community of over 40,000 constituents. Photographs generated at our festivals and events can be used for pre- and post-event communications, to maximize exposure.

We can work with you to build a focused activation plan and integrate your objectives into our communications, PR, and broad social media outreach.

Recognition and Benefits Presenting

Sponsor $15K

Event Sponsor $10K

Supporting Sponsor

$5K Marketing, Advertising & Promotion Joint PR strategy * Access to event photos for your own promotional use * * Inclusion in event advertising * * Logo prominent on event flyers/programmes promadvertising

* * Social media promotion (Twitter, Facebook, Blog, Instagram) * * Logo on posters * * * Logo/link on event website * * * Logo/link on e-blast invitations * * * Promotion though Evergreen News * * * Logo on post-event communications * * * Day of Event Customizable activation opportunity * Booth to deliver activation * * * Logo on digital signage * * Promo/demo stand for product or service * * Logo on guest souvenirs or branded swag * * Logo/name on event banner and signs * * * Logo on event map * * * Additional Benefits Tier category exclusivity * First right of refusal for 2018 * * Acknowledgement in Evergreen’s annual report * * Name listing on Evergreen News * * * Access to event video and photos * * *

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Thank you for your interest in sponsoring Evergreen Brick Works.

We always encourage collaboration and look forward to working together to build a customized opportunity that meets your specific objectives.