media pack - employeebenefits.co.uk · • fully branded html, received by over 8500 users 10 ......
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employeebenefits.co.uk @employeebenefit @employeebenefit
M E D I A P A C K
employeebenefits.co.uk @employeebenefit @employeebenefit
North
Scotland, Wales &
Northern Ireland
Midlands &East Anglia
London & South
AUDIENCE PROFILE
BREAKDOWN BY JOB FUNCTION
Reward/Benefits Manager & Director: 41%
HR Manager/Director: 25%
Employee Benefits Consultant/IFA: 17%
MD/CEO/ Other: 17%
employeebenefits.co.uk is the UK’s leading source of trends, data, information and resources for benefits and HR professionals. The platform enables professionals from blue-chip and SME organisations to keep up to date with breaking news, and legislative change on a daily basis.
219,742PAGE VIEWS PER MONTH
UNIQUE USERS PER MONTH
117,173REGISTERED
USERS
30,284E-NEWSLETTER
RECIPIENTS
17,821TWITTER
FOLLOWERS
10,000
COMPANY SIZE BY EMPLOYEES
BUYING RESPONSIBILITY
1-99: 35%
100-499: 23%
500-4999: 12%
5000+: 29%
29%of users areinvolved in
decision making
71%64%
16%
12%
8%
of users arefinal decision
makers
employeebenefits.co.uk @employeebenefit @employeebenefit
Typical users of employeebenefits.co.uk come from organisations such as:
AUDIENCE PROFILE
employeebenefits.co.uk provides access to a wide range of important generalised HR and benefits information.
Benefits and Reward Manager, North West England
employeebenefits.co.uk is easy to use and gives me a good overview of the employee benefits market and our competitors strategies.
HR Manager, South East England
employeebenefits.co.uk @employeebenefit @employeebenefit
Own the most prominent commercial opportunity on employeebenefits.co.uk, that consistently out-performs any other page in terms of impressions per month, and your opportunity to create a big splash in digital.
Sponsorship includes:
• Extended skin • 2x Super Leaderboard
01 | HOMEPAGE TAKEOVER
Takeover the landing page for every users first visit to employeebenefits.co.uk, creating high profile brand exposure.
Sponsorship includes:
• Extended skin • 2x Super Leaderboard
*Entry page takeover is secondary to any premium sponsorships.
02 | ENTRY PAGE TAKEOVER
Ensure maximum ROI and associate your brand with a topic relevant to you. Responsive to subject search, categorisation & tagging.
Sponsorship includes:
• Extended skin • Responsive to subject search, categorisation & tagging • 2x Super Leaderboard • MPU
03 | CHANNEL SPONSOR
Gain exposure on our most popular historic stories ever by sponsoring one of the Top 10 articles exclusively for a full year.
Sponsorship includes:
• Extended skin • 2x Super Leaderboard
04 | EVERGREEN CONTENT SPONSORSHIP
COMMERCIAL OPPORTUNITIES
employeebenefits.co.uk @employeebenefit @employeebenefit
Target users after they leave employeebenefits.co.uk to ensure your message isn’t missed, and gain extensive brand exposure.
Sponsorship includes:
• Super Leaderboard • Leaderboard • Billboard • MPU
07 | PROGRAMATIC
COMMERCIAL OPPORTUNITIES
The most cost-effective way to reach our audience and appear across multiple channels on availability.
Sponsorship includes:
• Extended skin • 2x Super Leaderboard • MPU
05 | RUN OF SITE
Work closely with our editorial team to deliver a piece of content in collaboration with employeebenefits.co.uk.
Sponsorship includes:
• 600-word article to be published on employeebenefits.co.uk edited by Employee Benefits editorial team.
• Featured on 1 week’s worth of daily news alerts • Promoted via Twitter
06 | INDUSTRY INSIGHT
Take a supplier listing on employee entry on employeebenefits.co.uk the leading sourcing network in the employee benefits industry. Sponsorship includes:
• Upload your company logo and description onto your microsite, hosted on employeebenefits.co.uk.
• Profile listing with logo on Supplier Network homepage• Personalised microsite with company contact details• Tabs to demonstrate full company capabilities including
products, clients and service
08 | SUPPLIER NETWORK - ENTRY
employeebenefits.co.uk @employeebenefit @employeebenefit
Gain exposure on our popular daily email delivered to key decision makers within the employee benefits industry.
Sponsorship includes:
• Ad banner on 1 week worth of news emails. • Sponsored message, including logo, 50 words and
URL to your website
11 | EMAIL SPONSORSHIP
COMMERCIAL OPPORTUNITIES
Have your say, by taking and expert supplier profile on employeebenefits.co.uk. Be part of the leading sourcing network in the employee benefits industry with unlimited publishing licence.
Sponsorship includes:
• Company logo and description to your own microsite. • Unlimited content onto your microsite, hosted on
employeebenefits.co.uk.• Content keyworded and streamed to relevant website
channels, to offer a publishing license. • Blogs, brochures, whitepapers, case studies and reports
streamed via the website
09 | SUPPLIER NETWORK – EXPERT
Unrivalled opportunity to send an exclusive dedicated email, to the employeebenefits.co.uk opt-in database.
Sponsorship includes:
• Fully branded HTML, received by over 8500 users
10 | SOLUS EMAIL BLAST
employeebenefits.co.uk @employeebenefit @employeebenefit
COMMERCIAL OPPORTUNITIES
Be seen as a thought leader in your field by partnering with employeebenefits.co.uk in a live streamed debate.
Sponsorship includes:
• One representative on a panel of 3• Extended skin around live streaming page• Copy of video for sponsors use after live broadcast • Video hosted on employeebenefits.co.uk homepage for
1 month after initial broadcast, and placed on relevant category channel for 11 months thereafter
• Marketing and promotional support through campaign
13 | EMPLOYEE BENEFITS WIRED
Partner with employeebenefit.co.uk on the release of an in depth digital report in your sector. This content will be built into a full weeks worth of promotion focused on your benefits sector.
Sponsorship includes:
• Extended skin around exclusive content• 2 Super Leaderboards within exclusive content• Insight column alongside editorial content • Social media partner for the week • Promotion of Themed Week via daily news emails • Partnership branding on all Themed Week pre-promotion • Solus thought leadership email to opt-in subscribers • Topic agreed in conjunction with Employee Benefits
12 | THEMED WEEK SPONSOR
Work with the Employee Benefits editorial team on exclusive in-depth research projects, carried out 4 times per year on key industry topics such as healthcare, financial wellbeing, pensions, benefits benchmarking and salary surveying.
Sponsorship includes:
• Collaboration on survey questions • Co-branding on all promotion and production • Exclusive advertising on all project executions • Extended skin within content on employeebenefits.co.uk
14 | EXCLUSIVE RESEARCH SPONSORSHIP report
May 2017
sponsored by
EBS_010517 1 19/04/2017 16:51
employeebenefits.co.uk @employeebenefit @employeebenefit
PRICE LIST
Get in touch
Shaun WeeksBusiness Development Manager T: 020 7943 8052E: [email protected]
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Homepage Takeover Cost per month £7,495 £5,996 £5,246 £4,497
Entry Page Takeover Cost per month £6,495 £5,196 £4,547 £3,897
Channel Sponsor - Elite Cost per month – min 3 £2,495 £1,996 £1,746 £1,497
Channel Sponsor - Premium Cost per month – min 3 £1,995 £1,596 £1,396 £1,197
Evergreen Content Sponsorship Cost per year - - £2,595
Run of Site Cost per ‘000 – min 10k £75 - - -
Industry Insight* Cost per article £2,250 £1,800 £1,575 £1,350
Programmatic Cost per ‘000 – min 10k £95 - - -
Supplier Network - Entry Cost per month – min 12 - - - £85
Supplier Network – Expert* Cost per month – min 3 - £900 £720 £630
Solus Email Blast Cost per email £1,550 £1,240 £1,035 £930
Email Sponsorship Cost per week £500 £400 £350 £300
Themed Week Sponsor* Cost per week £6,380 £5,104 £4,466 -
Employee Benefits Wired Cost per project £8,000 £6,400 £5,600 £4,800
Exclusive Research Sponsorship Cost per project £14,995 - - -
*20% surcharge for gating articles