going social, going mobile: integrating social media and mobile apps into your boomer marketing...
DESCRIPTION
Bernie Borges, Founder & CEO of Find & Convert and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer on the Social Web presented "Social Media for Boomers" during the breakout "Going Social, Going Mobile: Integrating Social Media and Mobile Apps into Your Boomer Marketing Strategy"TRANSCRIPT
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April 15, 2010
Social Media for Boomers
Bernie Borges
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Marketing History Lesson
1950 to 2000
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In a Transition
1990 to 2000 2000 to 2009
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Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
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Buyers Don’t Have to Tolerate It
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Marketing 2.0 in a Nutshell
Relationship BuildingContent Strategy
Mindset Shift
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Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
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The Three E’s
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Engage Influential People
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Wisdom of Crowds
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Do Boomers Use Social Media?
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Do Boomers Use Social Media?
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Do Boomers Use Social Media?
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Do Boomers Use Social Media?
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Do Boomers Use Social Media?
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Do Boomers Use Social Media?
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Do Boomers Use Social Media?
http://mashable.com/2010/04/05/facebook-us-infographic/
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Marketing to Boomers Online
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• Insider’s Club
• Branded Communities
• Social TV
• Targeted Advertising (Online)
• Integrated Marketing
Marketing to Boomers Online
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Integrate Email with Social Media
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Integrate Email with Social Media
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Integrate Email with Social Media
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Insider’s Club
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Private Communities
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Branded Content
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Branded Content: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
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Private Twitter Communities
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Social TV
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Social TV
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Targeted Online Advertising
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Targeted Online Advertising
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Integrated Marketing
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Integrated Marketing
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Integrated Marketing
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Integrated Marketing
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Integrated Marketing
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Summary
• Nurture boomers online
• Create custom content
• Build strong loyalty
• Create sense of exclusivity
• Give reason to connect & share
• Make special offers
• Make it easy to share
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Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
My Book: http://budurl.com/marketing20amazon
Video Channel: http://www.youtube.com/user/bernbaybb
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Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
Blendtec
Coke
Dell Outlet
E-Marketer
Endavo Media
Fidelity Investments
Forrester Research
HubSpot
Mashable
Proctor & Gamble