Cover Page

Team name: Ishan

Member details

Name:

1.Ishan Kelvalkar ( Team Leader)

2.Nilesh Khadkikr

3.Yash Kapadia

Institute:- Met’s Institute of Management, Mumbai

Contact Mobile number:8080834949

Email id:-ishanskelvalkar@gmail.com,

Registration-id: 507b034aaab473.85137302

Feasibility Report

QURMOS

Overview

2. Product Feasibility

3. Market Feasibility

4. Financial Feasibility

5. Revenue Cycle Diagram

6.Routes for Distribution

7. Competition Analysis & Matrix

1. Concept Statement

8. Conclusion

Concept Statement

Value Proposition

•QURMOS the innovative product from Mohanlal & Binoy

•Development of a diesel based replacement for the kerosene

Outboard Motor (OBM)

•Innovative solution which is Environment friendly

The QRMOS

will be cost

saving product

for fisherman

Same time

environment

friendly

Suitable for

Indian

Conditions

&

Indigenous

MATSYAFED

Approved &

Supported

Project

working in

Pilot stage

Well tested

and getting

good

response

from people

in pilot run

Product Feasibility

•QURMOS as a product innovative indigenous patented product.

•Development of a diesel based replacement for the kerosene Outboard

Motor (OBM).

•Innovative solution which is Environment friendly.

•Concept testing and usability Testing are done hence there is good pre

market environment for releasing product.

•The product will get good word of mouth publicity because of Matsyafed

approval.

•Estimated potential market share will be towards end of 5 years will be

towards 22% - 35% based on diesel engine market research provided that

product is well tested and won’t cause major maintenance issues.

Market Feasibility

Industry Attractiveness

• Fisherman are looking for cost efficient alternative

• Demand for innovative ideas as people bought boats with LPG

kits in huge numbers

• People are looking for fuel efficient product with low

maintenance cost rather than subsidized products with high

maintenance cost after purchase.

Market Timeliness

• The Kerala market is open for diesel boat.

•There is gap in market for Diesel based boat.

• Competitors at Matsyafed are making profits.

Financial Feasibility

Market Feasibility

Angel Investors/PEs

•As the product is innovative & beneficial to society there is

high risk involved to close down if private distribution fails so

we recommend to first market the product thru government

agency with subsidies.

•In mean time to ease the burden of loan the promoters

should look for Angel investors or PE’s to invest in the

innovation.

•Once Product gets enough publicity and people awareness

•In mean time with help of publicity gained start selling

separately with mass production plan setup with the help of

angel investors

• The subsidies will help the innovators to stay in the market

initially.

Revenue Cycle Diagram

Maintenance& accessories

FishermanSubsidy

Dealers

Angel Investors

Revenue

Streams

Routes for Distribution

After initial

growth the

product will be

promoted via

advertisements

of satisfied

customers and

indigenous

innovation

should get

appeal.Then

start strategy to

penetrate into

house boats

market and

other markets

One people get

introduced to

product it will be

good time to

launch separate

private

distribution

channels thru

local dealers as

the product will

get benefit of

word of mouth

publicity EMI

schemes will

motivate more

buyers.

The QURMOS

should be

promoted via

Matsyafed in

mean time the

promoters

should

concentrate to

look for Angel

Investors so that

debt may be

kept at check.

The subsidized

boat will get

initial demand

Introduction to

MarketMarket Penetration Stability

Competition

Yanmar

Diesel Inboard

Bristol Boats

Suzuki

Outboard Yamaha Outboard

QURMOS

Comparative Analysis

Fuel

EfficientSubsidized Tested Speed

EURO

standards

Diesel

Inboard No Yes Yes Good No

Yamaha

OutboardNo Yes Yes Good Yes

Suzuki

Outboard No Yes Yes Ok No

Yanmar Yes Yes Yes Ok No

Bristol

BoatsNo No Yes Poor No

Quromos Yes TBD Yes Good Yes

Marketing Diagram

Potential Buyers of QURMOS

Fishing

Boats

TEXTHouseboats TEXT

HIGHMEDIUMLOW

HIG

HM

ED

IUM

LO

W

IND

EP

EN

DE

NC

E

Market Penetration

Work with Matsyafed get

initial

publicity then

start own venture.

Look for Angel Investors or PE’s to grow and start new distribution channel

Look for new markets like houseboat market & speed boats

Feasibility Matrix

Conclusion

• The QURMOS has huge success ahead &

can penetrate thru the market of kerala if

marketed well.

• Starting from government agency it will get

publicity.

• In mean time promoters should build the

mass manufacturing system.

• Once the product becomes hit it will sold

separately with high profit margin.

Thank You