$ 50 mn company iimk
TRANSCRIPT
1EPGCSM07 SI Project 03.08.2015
Strategy implementation :- SM07 – SI 07/06
Satish Avhankar:- EPGCSM07-19, [email protected] , +91-09881121485 Vaibhav Manke :- EPGCSM07- 21, [email protected] , +91-09920440271 Sudhir Nair :- EPGCSM07-24, [email protected] , +91-09820923485
Executive Post Graduate Programmes 2
Index
•Two wheeler Indian Market
•About our company
•Products and Services
•Framework to choose appropriate vehicles
•Values of company
•Our disruptive innovative model
•Vehicle distribution in India
•Appendix
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Bike Care.com
India is a huge market for Bikes and scooters vehicles. Unlike the developed countries, where vehicles have to be phased out after a certain period of time, we find that there is substantial population of both bikes and scooters which are older than 5 years. The typical cost conscious and frugal nature of an Indian vehicle owner, makes him maintain these vehicles for several years. This results in the demand for spare parts and servicing sector
Why there is increase in demand for Two Wheelers ?
Relatively Affordable :- Two wheelers are relatively affordable medium of transport
Easy and Convenient :- It is easy and convenient medium of transport in heavy traffics of cities and Urban areas
Undersized Public :- The public transport in India is not so established to serve the necessity Transport of huge populations, people pefer personal vehicle for travelling
Bike Enthusiasts : - Young folks tend to be faster and stylish in crowd and always wish to have one of the best one
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A: Scooter/Scooterettee Hero MotoCorp Ltd 505,092Honda Motorcycle & Scooter India (Pvt) Ltd 1,462,092Mahindra Two Wheelers Ltd 131,532Piaggio Vehicles Pvt Ltd 14,844Suzuki Motorcycle India Pvt Ltd 340,374TVS Motor Company Ltd 404,664Total A: Scooter/Scooterettee 2,858,598B: Motor cycles/Step- Through 0Bajaj Auto Ltd 3,860,490H-D Motor Company India Pvt Ltd 1,224Hero MotoCorp Ltd 6,005,712Honda Motorcycle & Scooter India (Pvt) Ltd 1,098,780India Yamaha Motor Pvt Ltd 500,370Royal Enfield (Unit of Eicher Ltd) 109,614Suzuki Motorcycle India Pvt Ltd 58,980TVS Motor Company Ltd 761,694Total B: Motor cycles/Step- Through 12,396,864C: Mopeds 0TVS Motor Company Ltd 822,006Total C: Mopeds 822,006Total Two wheelers 16,077,468Grand Total of All Categories 21,030,066
Two wheeler vehicle production 2013-14
Source :- Siam 2014
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•Bikecare.com will be India’s first mobile marketplace to buy and sell new and used automobiles.
•Bikecare.com is a completely innovative and disruptive approach to how automobiles should be bought and sold online.
•The current experience of buying and selling an automobile is antiquated, completely broken and full of stress, anxiety, pain points and pitfalls.
•Bikecare.com offers a truly 21st century experience in buying and selling automobiles.
•With our technology-driven marketplace approach, we enable transactions between two users by bringing transparency, building trust, and mitigating information asymmetry.
•We are very passionate about making the buying and selling experience for automobiles very simple, quick, and trustworthy.
•Bikecare.com has a very strong and proven founding team from Indian Institute of management – Kozhikode with combined experience in technology, Internet, E-Commerce
•Bikecare.com has a proposed team of 50+ in offices in Pune ,Chennai and Mumbai (India )
About Us
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LEADING CATEGORIES
Bikes & Motorcycles: KTM | Bajaj | Hero | Honda | TVS | Yamaha | Suzuki | Royal Enfield
Scooters: LML | Yamaha | Honda | Hero | Suzuki | Piaggio | TVS
Bicycles: Schnell | Hercules | Montra
Super Bikes: Hyosung | Kawasaki | KTM | Harley Davidson | Suzuki
Vintage Bikes/ Scooters: Lambretta | Triumph
Bikecare.com deals in Bikes, Scooters and Bicycles and servicing pacakages
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Bike care.com
Servicing packages
Company will work on basic package covers
•On Spot Repair Assistance: Battery Jump Start & Minor Repairs•Flat Tyre Service•Emergency Fuel Delivery (Cost of Fuel to be borne by the customer)•Vehicle Key Services: Locked Keys & Lost Keys•Medical Assistance Services
Highlights • 24X7 Pan India Coverage•Exhaustive coverage covering 4000 small & large cities of India•Largest Network of more than 1000 towing vehicles, 30000+ customer touch points•Single point of contact for all breakdown related services
How to use •Customer buys the desired package from the Bikecare.com website and receives an auto-generated SMS to confirm activation•When in need, the customer calls the toll free helpline number - XXXXXXXXXXX•The agent informs the nearest service provider upon verifying the validity of the service from the customer•The service provider reached within 45 minutes and provides the required help
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TERMS & CONDITIONS :
•Maximum three (3) events per year per Eligible vehicle covered under the membership in a membership year under the Signature program.•Membership will be activated within 3 working days after date of purchase of the Road Side Assistance Program.•Towing shall be done manually or Fork Towing equipment available on a Towing Truck Park/base location & back to park/base location basis.•For additional km of service beyond scope of each program shall be charged extra to the customer on the spot @ Rs 20 per Km.
Why to buy used bikes/ Scooter/ Bicycles ?
More value for the same money :- A person on tight budget for a new bike can jump twoSegments higher and get high end bike in the used bike market
Inspected and certified bikes :- There are a handful inspection companies which inspect and provides Auto inspection certificate for used bikes. This certificate reduces ambiguity and tells buyer about critical Parameter. This helps buyer for informed decision
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Warranty on used bikes :- If you are buying relatively new bike in the used market, theOriginal manufacturer warranty can be transferred to your name. But certain companies refurbish used bikes and provides warranty on them too. This ensure peace of mind to certain level
Depreciation :- Buying a new bike and seeing it depreciate to 40% at its value in first year is something very painful . But if you are on the other side of stick . That is you are buying one year old bike , it is almost as good as new for its 40% actual value . So it would be wise decision to go for almost new bike with few number on ode
Executive Post Graduate Programmes 10
Bikecare.com – Frame work to choose the appropriate vehicle
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Values of Bikecare.com
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Why registered at Bikecare.com ?
Get access to analytics
Model :- How it works ?
Commitment Fee :- Commitment fee is 2% of the final selling price and buyer pays theRemaining 98% to the seller during the transaction closing . Commitment is fee is what Buyer pays Bikecare.com for transaction . This is token or advance money , that is adjusted In selling price during transaction close . Refundable and covered by buyer protection if the Transaction doesn’t complete
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Benefits of commitment Fee ?
Seller
Bike Care
98%
Remaining payment to Seller
Transaction Flow
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Bajaj Auto Ltd23.27%
H-D Motor Company India Pvt Ltd
0.01%
Hero MotoCorp Ltd57.00%
Honda Motorcycle & Scooter India (Pvt) Ltd
9.49%
India Yamaha Motor Pvt Ltd3.04%
Royal Enfield (Unit of Eicher Ltd)
0.99%
Suzuki Motorcycle India Pvt Ltd0.59%
TVS Motor Company Ltd5.60%
Motorcycles
Hero MotoCorp Ltd16.55%
Honda Motorcycle & Scooter India (Pvt) Ltd
51.82%Mahindra Two Wheelers Ltd
4.16%
Piaggio Vehicles Pvt Ltd
0.52%
Suzuki Motorcycle India Pvt Ltd12.34%
TVS Motor Company Ltd14.61%
Scooters
Distribution of motorcycles and Scooters in India
Source :- Siam 2014
Executive Post Graduate Programmes 15
Sr.No.City 2 wheelers on
Road Population 2 Wheelers /1000 People Status of Metro project
1 Delhi 4661714 16314838 285.70 Operational
2 Bengaluru 2867646 8499399 337.40 Partly Operational
3 Chennai 2630752 8696010 302.50 Under Construction
4 Hydrabad 2370955 7749334 306.00 Under Construction
5 Pune 1705573 5049968 337.70 Proposed
6 Jaipur 1213454 3073350 447.20 Close to Completion
7 Ahmedabad 1213454 6352254 191.00 Proposed
8 Greate Mumbai 1139363 18414288 61.90 Operational
9 Coimbatore 1137785 2151466 528.80 NA
10 Lucknow 1052717 2901474 362.80 Proposed
11 Nagpur 1032607 2497777 413.40 NA
12 Indore 1021757 2167477 471.40 NA
13 Ludhiana 1017038 1613878 630.20 Proposed
23064815
Two wheeler populations in major cities
Source :- RTO site 2014
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References
Society of Indian Automobile Manufacturers , June 2014, May 2015
Crossing the Chasm – Geoffrey A More
Autobei Consulting Group – ACG Dec-2014
http://www.acganalysis.com/Analysis.php?CategoryId=4
Motor vehicle department , Maharashtra
http://mahatranscom.in/pdf/MVD%20Statistics%20-%202012-13