CONTENTS

• INTRODUCTION TO FACEBOOK AND ORKUT• FACEBOOK REVENUES, MARKET SHARE, USERS AND OTHER

STATISTICS

•COMPARISON OF FACEBOOK AND ORKUT• DESIGN

• APPLICATIONS

• SECURITY

• CHAT

• FALL OF FACEBOOK AND ORKUT

INTRODUCTION

• Mission: "Facebook's mission is to give people the power to share and make the world more open and connected."

• Facebook is a social networking service launched in February 2004.

Why the name Facebook?

The name stems from the colloquial name for the book given tostudents at the start of the academic year by Harvard university inUnited States to help students get to know each other.

February 2004

Facebook Launches as Harvard-Only Social Network

Thefacebook.com

Founders

Mark Zuckerberg, USA

Andrew McCollum, USA

Chris Hughes, USA

Dustin Moskovitz, USA

Eduardo Saverin, Brazil

FACEBOOK

• Founded:

February 4, 2004 (10 years ago)

•Headquarter:

Menlo Park, California, US

•Area served:

United States (2004–05)

Worldwide: (2005–present)

• International Headquarter : EMEA, Dublin, Ireland.

•Chief Operating Officer: Sheryl Sandberg, USA.(2008 onwards)

•Chief Financial Officer: Mr. David M. Wehner, USA (2012 onwards)

•Chief Technology Officer and Vice President: Michael Schroepfer, USA (2013 onwards)

FACEBOOK RANKINGS AS OF 2014

• #510 Global 2000 Companies

• #1179 in Sales($7.9bn)

• #446 in Profit ($1.5bn)

• #1143 in Assets ($17.9bn)

• #34 in Market value ($159.7bn)

• #36 World's Most Valuable BrandsSource :http://www.forbes.com/companies/facebook

28%

25%10%

8%

5%

4%

4%

2%

2% 12%

Major Stake Holders of Facebook

Mark Zuckerberg

Facebook Employees

Accel Partners,

Dustin Moskovitz

Digital SkyTechnologiesEduardo Saverin

As of Jan 2013

Source: www.statista.com

0

5

10

15

20

25

30Stake Value in Bn $

Stake Value inBn $

Facebook Statistics Data as of 2013

Subsidiaries Instagram, WhatsApp, Oculus VR, Private Core

Total number of Facebook employees 7185

Total number of Monthly Active Facebook users 1310million

Total number of mobile Facebook users 680 million

Increase in Facebook users from 2012 to 2013 22%

Total number of minutes spent on Facebook each month 640 million

Percent of all Facebook users who log on in any given day 48%

Average time spent on Facebook per visit 18 minutes

Total number of Facebook pages 54.2 million

0.052 0.15 0.280.775

2

3.711

5.089

7.872

0

1

2

3

4

5

6

7

8

9

2006 2007 2008 2009 2010 2011 2012 2013

Revenue in US $ (billions)

Revenue in US $(billions)

Year 2007 2008 2009 2010 2011 2012 2013Revenue in US $ (billions)

0.15 0.28 0.78 2 3.71 5.09 7.87

% Growth 188% 87% 177% 158% 86% 37% 55%

73%

10%

8%

3%

3%

2%1%

0.2%0.4%

Social Media Market Share of the World

Facebook Pinterest Twitter Tumblr reddit

StumbleUpon YouTube Google+ other

As of 2014Source : http://stats.areppim.com/stats/stats_socmediaxsnapshot.htm

Introduced by Google on 24 January, 2004

Was designed to help users meet new and old friends and

maintain existing relationships

One of the most visited websites in India and Brazil in 2008

multilingual website available in 45 languages

ORKUT HEADQUARTERS

• In 2008 Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte

Traffic on Orkut by country

Traffic of Orkut on March 31, 2004

United States 51.36%

Japan 7.74%

Brazil 5.16%

Netherlands 4.10%

United Kingdom 3.72%

Other 27.92%

Traffic of Orkut on May 1, 2014

Brazil 48.40%

India 14.90%

United States 5.90%

Japan 5.80%

Pakistan 3.40%

Other 21.60%

INTERFACE:

News feed:

FACEBOOK PROFILE GOT

REPLACED BY TIME LINE…

According to Mark Zucker Berg (Chairman & CEO of Facebook, Inc.) it is the story of life

• All your stories

• All your apps

• A new way to express

who you are

Design:

• A lot more visual

• Down to the bottom of it are the stories

• It entirely looks like a wall, much more nicely designed.

• On the right, time line has years, to gain quick access to your past content

• Visual tiles

• The top consists of a cover photo to express who you are

• When scrolled down all the events are displayed as per the time they have occurred such as

• Friends made• Places been to etc.• Till the time you are born

• Like: Described by Facebook as a way to “give positive feedback and connect with things you care about.”

• Messages and inbox

"It's true that people will be able to have a @facebook.com email addresses, but it's not email".-Mark Zuckerberg

Background talk:

• In March 2012, Timeline became available for "FacebookPages", and by the end of the month, Facebook had forced all Facebook Pages (not Profile pages) to convert to the Timeline layout, against the will of many page admins.

• Like the Wall, users can set Timeline privacy settings to change who can see their entire profile. Users' friends have the ability to post messages on the user's Timeline.

• Using Facebook on certain devices, such as iPads, resulted in automatic adoption of the Timeline.

• In August 2012, Profile pages were forced to change to the Timeline layout.

APPLICATIONS

APP CENTER

• For the over one billion people that use Facebook, App Center is the primary place to find great games and apps.

• Every game in App Center has an app detail page with screenshots and ratings, which helps people see what makes a game interesting before installing and playing it.

Growth for high-quality apps

• Success through the App Center is tied to the quality of an app.

• Facebook uses a variety of signals, such as user ratings and engagement, to determine if an app is listed in the App Center.

• To help users in monitoring user feedback, facebook provides an app ratings metric in Insights to report how users rate your app over time.

Subcategory Description

Action Games that are focused on combat or high-intensity competition(Ex: CSR Racing)

Adventure / RPG Turn-based games where players are required to solve puzzles by interacting with others or the environment, mostly in a non-confrontational way.(Ex: Backyard Monsters)

Arcade Bubble games and games with very short levels, simple and intuitive control schemes and rapidly increasing difficulty.(Ex: Bubble Witch Saga, Angry Birds Friends and Zuma Blitz)

Card Games that revolve around cards.(Ex: Solitaire Blitz and Gin Rummy)

Casino Games that involve an element of chance.(Ex: Bingo Blitz, Slotomania and Texas Hold'em Poker)

Family Easy-to-moderately-difficult games that are appropriate for kids or board games.(Ex: Ice Age Village)

Hidden ObjectGames where players are required to identify hidden objects in a landscape.(Ex: Criminal Case and Mystery Manor)

PuzzleGames that require players to solve logic puzzles, match three icons or navigate visual challenges like mazes.(Ex: Tetris Battle, Candy Crush Saga and Diamond Dash)

SimulationGames that mimic a real or fictional reality.(Ex: FarmVille 2 and Marketland)

SportsGames that mimic playing sports or managing teams.(Ex: Top Eleven Be a Football Manager and Madden NFL Social)

StrategyGames that require careful thinking and planning.(Ex: Social Empires and War Commander)

Trivia / WordWord games and knowledge-based games where players are required to remember names, facts and events.(Ex: Words with Friends, Family Feud and Scrabble)

INTERFACE:

Design:

• Themes

• A new feature in Orkut was Changing Themes.

• Users could change their interface from a wide range of colourful themes in library.

• Themes were only available in India, Brazil and Pakistan.

Space

• Cluttered look, with very less space between respective headers.

Scrap book

• The scrapbook feature was a way to communicate with others.

• To write a message in anyone's scrapbook, user just had to visit the person's profile and click the text box to write his message.

• Scraps could be customised by changing the text colour, adding emoticons, images, YouTube videos and maps.

Communities:

• The communities culture started right here on Orkut.

• Users would join the community of their favourite bands, video games, sports and so on.

• But it would be fair to say that apart from the banned stuff, there were many other communities that would be really helpful to users.

Who viewed your profile

• A user would get to know if someone had visited his or her profile.

• Eventually, Orkut did come up with an option where you could prevent someone from seeing whether you had visited one's profile - the only catch was that the same option would apply to you as well.

Messages Black Hole

• Before the introduction of the New Orkut, users had two options to message friends: via the scrapbook (equivalent to the Facebook wall) or by sending a private message (identical to the Facebook feature).

• Since the New Orkut introduced a privacy control for scraps posted to the scrapbook, the messages system was disabled in this version, but not for those still using the old version.

• This created a strange situation in which messages sent by a user of the old version to someone using the New Orkut go completely unnoticed by its recipient (the New Orkut does not inform the user of these lost messages, that can only be read if he/she switches back to the old version).

FACEBOOK CHAT

INSTANT MESSENGER APP

• Launched in 2012 for Android in some regions (Australia, India, Indonesia, South Africa and Venezuela)

• Instant messaging service and software application which provides text and voice communication

• Introduction of stickers to make communication interactive

• Make groups based on how frequently you communicate with people

VIDEO CALLING

• Facebook now has the video calling feature and there is no need to launch any new software to use this feature.

IMPORTING CONTACTS TO SKYPE

• Facebook contacts can be imported to Skype.

FACEBOOK SECURITY

CUSTOMISING YOUR SETTINGS

• Users can personalize who can view their information, what they can share

• People can also customize who can contact them and how people view their profile.

• Friend requests can be sent by friends of friends or everyone.

• Messages can be filtered

• Unknown people can be blocked

• Users can now hide their lists of friends, likely impeding fan and friend recruiting.

• Past status updates can be hidden

• With only one click needed, privacy is getting much easier for users.

Customising who sees what on your profile

Adjust the privacy settings for

photos and albums

• Adjust the settings for every profile picture you upload

• Cover photos can be personalised as well

PRIVACY CHECKUP

• Facebook has rolled out a new

Privacy check tool

• It will take people through a few

steps to review things like who

they’re posting to, which apps

they use and privacy of key pieces

of information on their profile

ORKUT SECURITY

SCRAPBOOK OPEN TO PUBLIC

• The Scrapbook on Orkut does not have any privacy settings. Any information you share is open to the public.

• Anyone on Orkut is allowed to post on scrapbooks even though you may not be friends/acquaintances.

ORKUT SCRAPBOOK WITHOUT ANY SECURITY FEATURES

NO PHOTO PRIVACY

• As compared to Facebook, Orkut lacks in its privacy settings.

• Users do not have the ability to customize their photo settings which is an issue since anyone can misuse their pictures

FALL OF FACEBOOK & ORKUT

FACEBOOK IPO ISSUE

• Controversy over IPO issue on 18th August 2012

• The initial $38 start plunged to $19.05 a share

• Main issue was whether banks had falsely underwritten facebook

shares

• Shared false information with consumers

CONSTANTLY CHANGING PRIVACY

POLICIES

• Keeps altering terms and conditions constantly

• No one knows how much “information mining is being done by facebook”

• Speculation that personal data is being sold off to "marketers”

• Too many new applications at all times.

• Facebook is gradually becoming confusing to operate

• More sophisticated with each change

• Steep learning curve turning people off.

RISE OF GOOGLE+

• Launched June 28, 2011

•Active users- 540 million (as of October 2013, source- Wikipedia)

•Deeper level of sharing and interactivity

•Concept of “Hangout”- Google talk or video chat with multiple users at once.

DECLINE OF ORKUT- RISE OF FACEBOOK

DATA AS OF YEAR 2009

PRESENTED BY:

HEMANT IYER

DIVYA BAWA

VIPLUV PATHAK

SIDDHARTH RANJAN &

MUSHARRAF FAROOQ