fast&smart | gis | aiesec in turkey | marketing
DESCRIPTION
Fast&Smart | GIS | AIESEC in Turkey | MarketingTRANSCRIPT
DEAL WITH GIS
Objectives
HOW?OBJECTIVES
Can one LC has 200 RE in oGIP side in a year?
Is it possible for a LC to have 400 RE in iGIP?
What are the challenges that stopping us to achieve this results?
WHY NOW?
From 1948 until 2011 we provided 257,079 exchange experiences
We aim to deliver nearly 1 million experiences by 2015 (cumulative XPs from 2010-2015). That’s
60% growth in GCDP and 220% in GIP …in the next 18 months
We are a purposeful, collaborative, and driven generation of 100,00 young leaders,
ready to achieve 2015 and beyond
But we’ll nevermake this jump with
yesterday’s processesand today’s myaiesec.net
BUT If we can connect our resources...…we can achieve 2015
100,000 members of
Gen2015
Opportunity Portals
for EPs and Members
MarketPlace
Business Intelligence for
all our members and
customers
myAIESEC.net
NPS GIS2015
Why do we need to connect our resourcesto achieve 2015?
there’s even more REASONS...
to Achieve 2015
First!External threats: AIESEC’s competitors provide some of the same services as we do, but much faster!
Customer feedback:Our customers say our communication effectiveness and processes need improvement!
Customer Centric Systems:To provide excellent customer experiences, we need a system that supports that experience from the first point of engagement until experience completion.
Our current systems are
very expensive
We have many systems, but they are not seamlessly connected
Our system frequently has bugs or
fails
A system which uses collected
data to suggest products to the
customer, partners to entities, and
education to members.
A system which automatically
moves with our customer and is
based upon a customer’s ideal
journey through an experience.
Smarter Faster
We achieved 2015 by empowering a generation with the technology to be smarter and faster than ever before
We shouldn’t expect the GIS to solve every challenge…
*…It will just allow us to be smarter and faster than before!
SmarterTo increase up-selling between XPs, specifically: ‣From TMP/TLP to GIP experience ‣From GCDP to TMP/TLP experience
To improve NPS of ELD and increase promoter sharing ‣Extremely high % of users are satisfied with using GIS ‣Higher % of users promote to use GIS to their friends ‣Higher % of people share their positive ELD experiences after completion
To improve up-selling of GIP with TN-takers ‣High % of companies recommend using the GIS to other companies ‣High % of companies maintaining and growing their GIP account
FasterA significantly higher matching rate for young people who apply for any program
A higher conversion rate between young people who sign up and then apply for an ELD opportunity
A significantly lower matching time from the first point a young person browses an opportunity ‣Goal of 30 days for GIP ‣Goal of 15 days for GCDP
What is changing with the new GIS?
A new, complete customer flow
‣Instead of Ra/Ma/Re we will have:
Sign-up -> Apply -> Match -> Realize -> Completed -> Re-integrated
What is customer flow?
A customer flow is the activities a customer experiencesfrom their first interaction to the final delivery of the service.
Our current customer flow has many steps that we promise to the customer and want todeliver, but which we can’t track, manage, and improve. That makes us too slow and toounaware of the experiences our customers are having.
RAISE MATCH REALISATION
Our Current Customer Flow
Our current customer flow has many steps that wepromise to the customer and want to deliver, butwhich we can’t track, manage, and improve.
SIGN UP APPLY MATCH Realize COMPLETE Re-integrate
VISITOR LEAD CUSTOMER PROMOTER
Young Person goes to aiesec.org
Creates profile on Opportunities
Portal
Edits and adds to their profile while
browsing opportunities
View is limited based on profile
completeness
The GIS suggests what they should
apply for and restricts them seeing
opportunities they can’t match with
For some TNs, the EP takes a language test,
competency test, etc., all automatically
within the GIS
Complete video cover letter
TN taker may ask them to interview, this will go in their
notifications
If they both accept ANs, then it’s a
match
Standards tracking prompted (home)
Invited to OPS (home)
Logistics tracked LEAD content
prompted (home)
Indemnity, XPP, Insurance
requirements prompted (home)
Standards tracking prompted (host)
Integration content prompted (host)
LEAD content prompted (host)
NPS Survey
Proactive Fire fighting
Promoter prompt
NPS Survey
Re-integration seminar
GCM/LEAD content
Showcasing their story (promoter)
Upselling to another product
GIP
1 week 1-2 week
SIGN UP APPLY MATCH Realize COMPLETE Re-integrate
VISITOR LEAD CUSTOMER PROMOTER
Young Person goes to aiesec.org
Creates profile on Opportunities
Portal
Edits and adds to their profile while
browsing opportunities
View is limited based on profile
completeness
Matchability guides what projects they
should and can apply for, based on: entity
partnership, timelines, issue
Projects may require them to: complete an inbuilt language test,
values test
Project manager/TN taker may ask them
to interview, this will go in their notifications
If they both accept ANs, then it’s a
match!
Standards tracking prompted (home)
Invited to OPS (home)
Logistics tracked LEAD content
prompted (home)
Indemnity, XPP, Insurance
requirements prompted (home)
Standards tracking prompted (host)
Integration content prompted (host)
LEAD content prompted (host)
NPS Survey
Proactive Fire fighting
Promoter prompt
NPS Survey
Re-integration seminar
GCM/LEAD content
Showcasing their story (promoter)
Upselling to another product
GCDP
SIGN UP APPLY MATCH Realize COMPLETE UP-SELl
VISITOR LEAD CUSTOMER PROMOTER
Young Person goes to aiesec.org
Creates profile on Opportunities
Portal
Edits and adds to their profile while
browsing opportunities
View is limited based on profile
completeness
Matchability guides what projects they
should and can apply for, based on: location, skills
Roles may require them to: complete an inbuilt language test,
values test
Recruiter may ask them to interview,
or assessment center, this will go
in their notifications
If the recruiter accepts them, it’s a
match!
Team Standards tracking prompted
Resource Hub prompted
Internal Commsprompted
LEAD content prompted
NPS and firefighting
Standards tracking prompted (host)
Resource Hub prompted
LEAD content prompted (host)
NPS Survey
Proactive Fire fighting
Promoter prompt
Showcasing their story (promoter)
Re-integration seminar
GCM/LEAD content
TMP/TLP
ExitSurvey
Upsellingto another
product
A new, complete customer flow
‣Instead of Ra/Ma/Re we will have:
Sign-up -> Apply -> Match -> Realize -> Completed -> Re-integrated
EPs can apply directly to TNs when they sign-up
‣An EP can apply to specific TNs for which they meet the requirements as soon as they sign-up. A sending LC has to
approve matches, but in essence there is no “raise” stage.
Business Intelligence from Sign-Up Stage
‣Every entity will have analytics on how their customers and members move through the customer and member
flows—who is coming to AIESEC and what do they do
Members truly are customers
‣An Opportunity Portal for members shows them specific opportunities in the network or in their LC. Students can
apply directly to these opportunities, just like TN forms Everything is trackable
‣Live data on your partnerships, team minimums, member efficiency, and standards delivery…
What is changing withthe new GIS
What is not changing withthe new GIS
The Human Element of Exchange
‣A smarter system with more automated processes doesn’t mean EPs don’t interact with
AIESEC. It means our members invest their energy in preparation and experience delivery
Leadership Development in Every Experience
‣The GIS is specifically designed to make delivering the inner and outer journey that each
customer wants something that can be predicted, planned, delivered, and tracked
Sounds great!
But how do we lead this as national leaders team?
34 days left...
But we have...
Pioneers Team
GIS Responsibles
AI GuidelinesVirtual Trainings
ImplemantationPlans
Group of 2(15 mins.)
What kind of things we should do to create an excitementin both national and global area?
Discussion