VPMarketing

OBJECTIVES • R o l e o f LC V P M a r ke t i n g

• M a r ke t i n g Te a m o n t h e LC l e v e l

How do you see your role in your EB team?

Discussion: Group of 4, 8 mins.

V P M s ’ J D ?

Sharing,

What about synergy?D i s c u s s i o n : G r o u p o f 4 , 1 0 m i n s .

Sharing,

MarketingTeam

• Share your current team structure

• What are the key challenges you've faced so far?

TeamMinimums

T

Team

Plan

JD

Training

AB

C

Tracking Evaluation

reason

direction

contribution

tool

performance standart&sense

Team

•Why?• Product based teams

LC VP Marketing

T

Plan

•What?• Product based teams

• Plan: Strategic – Tactical - Operational

Goals, Deadlines

Ownership

LC VP Marketing

T

JD

•Roles

• Product based teams

• Plan: Strategic – Tactical - Operational

Goals, Deadlines

Ownership

• Clear roles&Responsibilities

MoS, Duration

LC VP Marketing

T

Trainings

•Knowledge

• Product based teams

• Plan: Strategic – Tactical - Operational

Goals, Deadlines

Ownership

• Clear roles&Responsibilities

MoS, Duration

• Education cycle based on JD

LC VP Marketing

TAB

C

Tracking&Coaching

•Performance

• Product based teams

• Plan: Strategic – Tactical - Operational

Goals, Deadlines

Ownership

• Clear roles&Responsibilities

MoS, Duration

• Education cycle based on JD

LC VP Marketing

TAB

C

Evaluation

•Development

• Product based teams

• Plan: Strategic – Tactical - Operational

Goals, Deadlines

Ownership

• Clear roles&Responsibilities

MoS, Duration

• Education cycle based on JD

LC VP Marketing

TAB

C

D i s c u s s i o n : G r o u p o f 4 , 1 0 m i n s .

TeamMinimums

•B2B team

•Q3: Focusing on Teaching

•Promotion Campaign: materials, running campaigns etc.

•Trainings

•Tracking (KPIs, MoS etc.)

•Evaluation