fashion marketing and merchandising


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FASHION MARKETING AND MERCHANDISING. Basic Fashion and Business Concepts. Chapter 1 The Meaning of Clothing and Fashion. FASHION REVIEW. 1. Clothing provides protection to the human body from four main categories. Name these and give one example of each. Weather Environmental dangers - PowerPoint PPT Presentation




Basic Fashion and Business ConceptsChapter 1The Meaning of Clothing and Fashion

FASHION REVIEW1. Clothing provides protection to the human body from four main categories. Name these and give one example of each.

WeatherEnvironmental dangersOccupational hazardsEnemiesWeathercoatsgloveslong underwearwide-brimmed hatswindbreakerswater-repellent jacketsEnvironmental dangersshoesspace suitssterile glovesface masksOccupational hazardshard hatssafety gogglesprotective helmetsglovespadsspecial shoes and bootsEnemiesbody shieldssuits of armorarmy helmetscamouflaged fabricbulletproof vestsreflective vests/jacketsFASHION REVIEW2. How does adornment fulfill psychological needs?

Attractive decoration of the body provides a psychological feeling of well-being.FASHION REVIEW3. How does identification fulfill psychological needs?

When people dress like others of a group, clothing fulfills the need to belong.FASHION REVIEW4. Why are dress codes often used by schools and businesses?

Besides achieving group identity, the clothes help the group members maintain a certain discipline of behavior.FASHION REVIEW5. What molds a societys standards of decency toward how people cover their bodies?

The culture and social systemFASHION REVIEW6. Give three examples of clothing items or features that give people higher status in our society?

Fur coatsExpensive jewelryDesigner labelsService sripesSchool letterFASHION REVIEW7. Explain how a persons values and attitudes affect the selection of certain clothes.

They are the basis of a persons decisions, lifestyles, code of ethics, and feelings or reactions.FASHION REVIEW8. Explain how conformity versus individuality affects the selection of certain clothes.

Peer group pressure encourages people to conform and to gain a feeling of belonging. On the other hand, people also communicate their individuality by using self-expression in their clothing.FASHION REVIEW9. Explain how personality traits affect the selection of certain clothes.

Personality traits affect the amount of decoration, comfort, economy, and other factors in peoples clothing choices.FASHION REVIEW10. Give an example of a clothing need versus a clothing want.

Student responseFASHION REVIEW11. In what ways is fashion an art? In what ways is fashion a science?

As an art, fashion thrives on creative, innovative, forward-thinking ideas. As a science, fashion uses chemistry and technology to design, mass-produce, distribute, and sell fashion goods.FASHION REVIEW12. Explain the statement, for individuals, fashion is both highly personal and very public.

Personal fashion choices are a result of individual responses, yet can be constantly seen outwardly by others.FASHION REVIEW13. Explain why clothing tends to look perkier during prosperous times.

Styles are often brighter and more adventurous in good times, since people are willing to try new, different fashions.FASHION REVIEW14. Why are some styles said to be homogenized?

They are produced in such large quantities and accepted by such a mass of people that they all seem to be alike.FASHION REVIEW15. Describe a current fashion.

Student response.FASHION REVIEW16. Explain why avant-garde clothes are not considered to be fashions of the times.

They are too unconventional and startling to be considered fashions.FASHION REVIEW17. Give three examples of classic garments.

Student response.FASHION REVIEW18. What does good taste in fashion mean?

Good taste in fashion is often considered to be a well-designed outfit with fashion acceptance worn by someone on whom it looks appropriate.Assignment # 1Add the 24 Chapter 1 fashion terms to quizlet.Heading: Fashion Marketing Chapter 1 The Meaning of Clothing and FashionTwenty-four terms plus definitions.Print a copy of terms for a daily grade.Take a pre-test; all multiple choice questions; all 24 terms; daily grade.Assignment # 2Prepare a timeline/chart of fashion throughout the decades starting with the Roarin 20s.DecadeVisualSocio-EconomicFashionFactors/InfluencesTrends1920193019401950196019701980199020002010Assignment #3Chapter Test


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