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Fashion Merchandising Needs Assessment Page 1
February 2016 Needs Assessment
Prepared by Danielle Pearson Date: February 10, 2016 Fashion Merchandising
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Scope Data compiled in this report covers San Bernardino, Riverside, Orange, and Los Angeles counties. Data were drawn from external sources, including the Employment Development Departments California Labor Market Information and the U.S. Department of Educations Integrated Postsecondary Education Data System (IPEDS), and Chaffey Colleges Colleague Administrative database. Data Sources and Calculations Educational Program Data TOP Code Program of Study
1303.20 Fashion Merchandising The Taxonomy of Programs (TOP) is a standardized system used at the state level to classify programs and courses that are intended to achieve the same outcome at California Community Colleges. The TOP title and code assigned to the Fashion Merchandising program is 1303.20. CIP Code Program of Study
19.0905 Apparel and Textile Marketing Management The Classification of Instructional Programs (CIP) is a standardized coding system used at the federal level to facilitate accurate tracking, assessment, and reporting of fields of study and program completion at educational institutions throughout the country. The CIP title and code associated with the Fashion Merchandising TOP Code is Apparel and Textile Marketing Management, 19.0905. All educational program data in this report are based on these TOP and CIP codes. Completions Data Degree and certificate data regarding students at Chaffey College were collected from the Colleague Administrative database. Degree and certificate data for all comparison schools were collected from the U.S. Department of Educations Integrated Postsecondary Education Data System (IPEDS). All comparison institutions included in this report are postsecondary and have provided data to IPEDS. IPEDS defines postsecondary education as a formal program designed primarily for students beyond high school age. These include academic, vocational, and continuing professional education, and exclude avocational and adult basic education programs. Occupational Data SOC Code Occupational Title
11.2021 Marketing Managers
13.1022 Wholesale and Retail Buyers, Except Farm Products The Standard Occupational Classification (SOC) system is used by federal statistical agencies to classify workers into occupational categories. The Apparel and Textile Marketing Manager CIP code was mapped to the SOC codes listed in the table above using the crosswalk described in the paragraph below.
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Educational Program to Occupation Crosswalk The TOP-CIP-SOC Crosswalk (Employment Development Department, 2009) was used in this report to map California Community College-specific Taxonomy of Program (TOP) codes to federal Classification of Instructional Program (CIP) and Standard Occupational Classifications (SOC) codes. This crosswalk allows the user to estimate labor market demand for California Community College program completers using SOC based projections from the Labor Market Information Division. Industry Data The North American Industry Classification System (NAICS) is used by federal statistical agencies to classify business establishments for the purpose of conducting and reporting research on the U.S. business economy. Using the Standard Occupational Classification codes listed above, associated NAICS industries that employ the occupations listed above were identified.
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Introduction and Contents
Contents Background Information 5 Regional Job Outlook 7 Largest and Fastest Growing Industry Employers 9 Regional Graduation Summary11 Chaffey Colleges Performance on Core Indicators.12 Purpose and Goals Chaffey College currently offers a 32-33 unit Associates degree and a 32-33 unit certificate in Fashion Merchandising. The 2015-2016 College Catalog Fashion Merchandising program description reads as follows: Fashion Merchandising prepares students for employment in all aspects of retailing related to apparel and accessory merchandise buying and management. Other career avenues are sales representatives for manufacturers, visual display, distribution, importing and exporting, and sales promotions. The purpose of this report is to integrate and analyze data from multiple sources to determine labor market needs for the Fashion Merchandising program at Chaffey College.
Regional Definitions Inland Empire includes the Riverside-San Bernardino-Ontario Metropolitan Statistical Area (MSA) Los Angeles County includes the Los Angeles-Long Beach-Glendale Metro Division Orange County includes the Santa Ana-Anaheim-Irvine Metro Division Key Terms and Concepts Replacement Jobs: Replacement jobs refer to the number of job openings due to workers leaving an occupation. Annual Openings: Annual openings are calculated by adding the number of new jobs to the number of replacement jobs, divided by the number of years in the projection period. Projections: Projections of employment are calculated by the Employment Development Department and are based on a mathematical formula that includes historical employment and economic indicators along with national, state, and local trends. Occupation: Jobs are grouped into occupations using the federal Standard Occupational Classification (SOC) system. Industry: Occupations are grouped into industries using the North American Industry Classification System (NAICS). Wages: Hourly wages are reported in percentiles and averages. The 25th percentile is a useful proxy of entry-level wages and the 75th percentile of experienced-level wages.
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1 California Community Colleges, Chancellors Office, Taxonomy of Programs, Sixth Edition (Corrected Version). 2 O*Net Online: http://www.onetonline.org/find/
Fashion Merchandising Fashion programs in California Community Colleges educate students in fashion and its influence on individuals and society, including fashions principles and concepts as related to merchandising and selection. Fashion Merchandising programs specifically focus on merchandising of fashion and related articles in retail and wholesale establishments.1
The descriptions of job duties for Fashion Merchandising-related occupations provided below are supplied by the Occupational Information Network (O-NET).2
Marketing Managers2 Marketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. They develop pricing strategies with the goal of maximizing the firms profits or share of the market while ensuring the firms customers are satisfied. They oversee product development or monitor trends that indicate the need for new products and services.
Typical Tasks Identify, develop, or evaluate marketing strategy, based on knowledge of
establishment objectives, market characteristics, and cost and markup factors Formulate, direct, or coordinate marketing activities or policies to promote products or
services, working with advertising or promotion managers Evaluate the financial aspects of product development, such as budgets, expenditures,
research and development appropriations, or return-on-investment and profit-loss projections
Develop pricing strategies, balancing firm objectives and customer satisfaction Compile lists describing product or service offerings Direct the hiring, training, or performance evaluations of marketing or sales staff and
oversee their daily activities Consult with product development personnel on product specifications such as design,
color, or packaging Use sales forecasting or strategic planning to ensure the sale and profitability of
products, lines, or services, analyzing business developments and monitoring market trends
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services
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Wholesale and Retail Buyers, Except Farm Products2 Wholesale and Retail Buyers, Except Farm Products, buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. They analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. They select, order, and authorize payment for merchandise according to contractual agreements. They may conduct meetings with sales personnel and introduce new products. This includes assistant wholesale and retail buyers of nonfarm products.
Typical Tasks Buy merchandise or commodities for resale to wholesale or retail consumers Negotiate prices, discount terms, or transportation arrangements with suppliers Examine, select, order, or purchase merchandise consistent with quality, quantity,
specification requirements, or other factors, such as environmental soundness Recommend mark-up rates, markdown rates, or merchandise selling prices Obtain information about customer needs or preferences by conferring with sales or
purchasing personnel Authorize payment of invoices or return of merchandise Monitor and Analyze sales records, trends, or economic