Fashion MagazineOnline Payment Proposal

To facilitate online purchase and download of the magazine worldwide

To broaden the reach of the magazine

Project Purpose

Use minimal user involvement Use minimal security risks Use minimal administrative efforts Use faster deployment time

Goals

Phase 1◦ Acquire a merchant account at a bank with the

most convenient terms and costs◦ Build an online store to show the issue(s) ready

for download◦ Use different marketing channels to promote the

new service Phase 2

◦ Use customers database for future promotional campaigns

◦ Some limited access can be provided at lower costs

Strategy

Due to the limitation by the bank on transaction size, we need to make each transaction include at least 5 issues (assuming issue price of $1.5)

To achieve variable cost breakeven, sales must exceed $30 monthly (4 purchases each at $7.5)

Financial Plan

To meet minimum purchase, we can:◦ Allow purchase of multiple historical issues◦ Allow subscription for new issues

Either option, we need a form of customer identity so that her purchase is kept active

The most recommended identity is an email address (may or may not require verification)

Email addresses can be used for notification of new issues and/or other marketing purposes

Marketing Plan

The launch of the service must follow a big marketing campaign (fashion sites, search engines, facebook, printed ads, etc.)

Current web site might need some modifications to be more accessible by different browsers and devices over different connection speeds

Marketing Plan (cont.)

There is no special technical constraints as for database type and/or technology used (more confirmation after consulting the current web hosting company and the bank)

The current hosting is convenient for the forecasted traffic (more confirmation neededhostgator.com)

For visual compatibility, cooperation of magazine graphic designer will be of major importance

Technical Plan

The built module must contain these functionalities:◦ Show available issues◦ Shopping cart (history issues or subscribe for new)◦ User login area that contain all purchases◦ Upload new issues by back-end◦ Monitor and follow-up purchases

Optional features◦ Multi-lingual◦ Wish list◦ Send to a friend (via email)◦ Tell a friend

Technical Plan (cont.)

Two execution models◦ Detailed specification execution

Less interaction and intervention One lump-sum fixed-cost

◦ Close and cooperative execution Continuous feedback on bi-weekly basis Earlier time-to-market Time-and-material contract

Execution Plan